Assertion certainty 4/5 debate potential 1/5

ActivTrak is at $4.5M ARR, targeting $5M in January 2020

Anton Seidler · 1573 How Activtrak Hit $4.5M ARR With No Outside Capital · Nov 14, 2019 · at 3:24

ActivTrak co-founder Anton Seidler discusses top-line revenue figures and near-term growth targets with Nathan Latka.

0:00 / 0:07exact quote · 7.6s
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“So technically we are at 4.5 million ARR and we are looking to hit five in January.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Anton Seidler

Disclosure
ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
Anton Seidler Nov 14, 2019 ▶ 8:56 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Assertion Not checkable as stated
33% of new ActivTrak website visitors create an account
“33% of our new visitors are actually creating an account at ActiveTrack.”
Anton Seidler Nov 14, 2019 ▶ 13:45 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Assertion Not checkable as stated
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
Anton Seidler Nov 14, 2019 ▶ 14:29 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Disclosure
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”
Anton Seidler Nov 14, 2019 ▶ 11:28 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Assertion Not checkable as stated
ActivTrak reached $1.5M ARR with only two founders and an AWS account
“We were able to reach 1.5 million in annual recurring revenue basically staying in like two guys in the track mode mode. Like it was just two of us and AWS account and that's it.”
Anton Seidler Nov 14, 2019 ▶ 14:51 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Assertion Not checkable as stated
ActivTrak has 4,456 customers as of November 2019
“It's a 4456 customers as of now.”
Anton Seidler Nov 14, 2019 ▶ 2:15 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
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