The Numbers Museum

Every specific figure ever claimed on the show. 83 match this view. Red rows are numbers the cited sources contradict.

All Dollars Multiples Percentages Big numbers

Figure	As spoken	The claim	Who	When	Checked?
10,000×	“10,000 times”	Medora: Familiarity blindness prevents founders from seeing sales page flaws	Neville Medora	Sep 27, 2024	—
100×	“hundred x”	To: Derivative product design slashes perceived value by up to 100x	Meng To	May 6, 2026	—
100×	“hundred times”	AutoResearch lets agencies offer 100x more testing for the same fee	Greg Isenberg	Mar 11, 2026	—
100×	“hundred X”	Kerner: Kabuto King drove vintage card prices up 100x in 3 months	Chris Koerner	Jan 12, 2026	Partly supported
100×	“hundred times”	Schneider: If organic search works, paid search will work 99% of the time	Cody Schneider	Aug 30, 2025	—
100×	“hundred times”	Isenberg: Top 1% of artists will earn 100x more next decade	Greg Isenberg	Aug 12, 2024	—
100×	“hundred times”	Isenberg: 100,000 B2B subscribers equals MrBeast in consumer media	Greg Isenberg	Jan 5, 2024	—
100×	“hundred times”	Isenberg: Curiosity increases luck surface area but multiplies rejection	Greg Isenberg	Jul 27, 2023	—
100×	“hundred times”	Isenberg: Promoting owned products on YouTube is worth 100x more than AdSense	Greg Isenberg	May 11, 2023	—
100×	“100 times”	Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form	Austin Lieberman	May 11, 2023	—
100×	“hundred x”	Nickson: Personal content inbound is 100x higher than faceless media brands	Roberto Nickson	May 18, 2023	—
100×	“hundred times”	Isenberg: Unbundling Reddit Essay Drove Vastly More Traffic Than Startup Topics	Greg Isenberg	Dec 8, 2022	—
99×	“99 times”	Greg Isenberg uses Claude 99 times more than GPT-4	Greg Isenberg	Aug 12, 2024	—
50×	“50 X”	Isenberg: Content derived from scraped social data is 10x-50x more likely to resonate	Greg Isenberg	May 23, 2025	—
30×	“30 x”	Isenberg: Late Checkout Agency's minimal redesign increased conversions 20-30x	Greg Isenberg	Sep 27, 2024	—
30×	“30 times”	Friedberg: Animal protein production requires 30x the energy it produces	Dave Friedberg	Mar 3, 2022	Supported
20×	“20 times”	Gaskill: Founders using AI agents are 10 to 20 times more productive	Remy Gaskill	Mar 17, 2026	—
20×	“20 x”	Isenberg: Late Checkout Agency's minimal redesign increased conversions 20-30x	Greg Isenberg	Sep 27, 2024	—
20×	“20 X”	Yanowitz: Men's personal care market will grow 20x like women's did	Jason Yanowitz	May 8, 2024	Open
20×	“20 X”	Siu: Top agencies sold for 15x to 20x EBITDA prior to 2022	Eric Siu	Mar 8, 2024	—
15×	“15 times”	Hudack: Targeted Facebook ads no longer work well for acquiring early adopters	Mike Hudack	Dec 18, 2024	—
12×	“12 X”	Pompliano: Bay Area Times reached 260,000 subscribers in five months	Anthony Pompliano	Nov 9, 2023	—
11×	“11 X”	Tabah: Two Million Influencers Make Over $100K Annually	Theo Tabah	Dec 21, 2023	Supported
10×	“10 X”	Isenberg: Rebuilding proven WordPress plugins as AI agents is a huge opportunity	Greg Isenberg	Jul 27, 2026	—
10×	“10 X”	Carson: Engineers coding locally are cavemen shipping 10x less code	Ryan Carson	Jul 24, 2026	—
10×	“10 times”	Liu: Hyperagent drafted an Airtable board memo investors called his best	Howie Liu	Apr 29, 2026	—
10×	“10 times”	Isenberg: The most valuable AI software will rely on data scraping backbones	Greg Isenberg	Mar 24, 2026	—
10×	“10 X”	Isenberg: Vertical AI TAM Is 10x Larger Because It Replaces Human Headcount	Greg Isenberg	Apr 1, 2026	—
10×	“10 times”	Koe: Two-phase prompting matches 2-3 months of marketing study	Dan Koe	Oct 6, 2025	—
10×	“10 times”	Schneider: If organic search works, paid search will work 99% of the time	Cody Schneider	Aug 30, 2025	—
10×	“10 times”	Mix: Founders Must Operate a Manual Process Before Automating It	Jordan Mix	Jun 2, 2025	—
10×	“10 times”	Isenberg: Winning AI SaaS Startups Target Niche Workflows and Charge Day One	Greg Isenberg	Mar 3, 2025	—
10×	“10 times”	Cole: Struggling writers lack process, not talent	Nicolas Cole	Jan 20, 2025	—
10×	“10 X”	Schneider: Short-form social performance is driven by 10x content volume	Cody Schneider	Jan 13, 2025	—
10×	“10 X”	Kim: Voice interaction with ChatGPT is a 10x improvement over text	Eric Min Jun Kim	Oct 1, 2024	—
10×	“10 X”	Schneider: Wind energy received 10x more investment than solar in 2023	Cody Schneider	Jul 8, 2024	Contradicted
10×	“10 times”	Nicolas Cole: Romance is ten times bigger than any other book genre	Nicolas Cole	May 22, 2024	Partly supported
10×	“10 times”	Postma: ProfilePicture.ai Sales Grew 10x After Competitor Lensa Launched	Danny Postma	Feb 9, 2023	—
10×	“10 times”	Beshore: Permanent Equity typically pays 4x to 6x future cash flow	Brent Beshore	Jan 26, 2023	—
10×	“10 times”	Wolfe: Kurion hit $40M EBITDA and sold to Veolia for 10x EBITDA	Josh Wolfe	Jun 2, 2022	—
10×	“10 X”	Bloom: Treat Steady Corporate Jobs as High-Yield Accounts for Asymmetric Opportunities	Sahil Bloom	Mar 24, 2022	—
10×	“10 X”	Belsky predicts the number of small businesses will 10x by 2032	Scott Belsky	Jan 11, 2022	Open
8×	“eight X”	Isenberg: A female travel safety platform could sell for 4x-8x ARR	Greg Isenberg	Nov 13, 2025	—
8×	“eight times”	Siu: Value-based pricing captures 4x to 8x more revenue than cost-savings	Eric Siu	Mar 8, 2024	—
8×	“eight X”	Siu: AI co-pilots make software developers 4x to 8x more effective	Eric Siu	Mar 8, 2024	—
7×	“seven X”	Isenberg: Podcast repurposing SaaS could exit at 3-7x ARR to Vimeo or CapCut	Greg Isenberg	Jul 28, 2025	—
7×	“seven times”	Jiang: Peek users engage 7x more frequently than traditional desktop dashboard users	Sherry Jiang	Jun 4, 2025	—
6×	“six X”	Isenberg: Podcast repurposing SaaS could exit at 3-7x ARR to Vimeo or CapCut	Greg Isenberg	Jul 28, 2025	—
6×	“six times”	Beshore: Permanent Equity typically pays 4x to 6x future cash flow	Brent Beshore	Jan 26, 2023	—
5×	“five X”	Isenberg: AI search traffic converts 4x to 5x better than Google	Greg Isenberg	Dec 8, 2025	—
5×	“five X”	Schneider: Ad agencies that run media buying achieve higher retention	Cody Schneider	Jul 23, 2025	—
5×	“five times”	Isenberg: Superior design lets software charge up to 5x more	Greg Isenberg	Jun 9, 2025	—
5×	“five times”	Park: Social algorithms reward posting similar video formats five times daily	David Park	Feb 26, 2025	—
5×	“five times”	Isenberg: Scaled internet businesses can reasonably exit at 3x to 5x ARR	Greg Isenberg	Sep 24, 2024	—
5×	“five times”	Brown: Break AI failure loops by scrapping changes and expanding context	Riley Brown	Sep 6, 2024	—
5×	“five X”	Isenberg: AI agent service businesses will reach 60% to 80% EBITDA margins	Greg Isenberg	Jun 17, 2024	—
5×	“five X”	Schneider: Niche Car Wash Marketing Agency Generates $60M Annually	Cody Schneider	May 27, 2024	—
5×	“five X”	Isenberg: High-Quality Merch Yields Better Word-of-Mouth ROI Than Cheap Swag	Greg Isenberg	Apr 18, 2024	—
5×	“five times”	Kenny: Early text-message carousel ads delivered a 5x ROAS	Case Kenny	Jun 22, 2023	—
5×	“five X”	Rebranding a personal TikTok to a corporate brand increases clicks 5X	Chris Josephs	Feb 2, 2023	—
5×	“five times”	Pal: Holding initial $200 Bitcoin beat his massive 2020 re-entry by 5x	Raoul Pal	Aug 18, 2022	—
5×	“five times”	Katayev: Small Businesses Typically Sell for 3 to 5 Times Income	Val Katayev	May 26, 2022	—
4×	“four times”	Alibaba Qwen 3 is the best all-around open-weight AI model	Greg Isenberg	Jun 13, 2026	—
4×	“four times”	Isenberg: Consistency requires 1-2 daily posts on X or weekly on YouTube	Greg Isenberg	Jan 7, 2025	—
4×	“four X”	Isenberg: High-Quality Merch Yields Better Word-of-Mouth ROI Than Cheap Swag	Greg Isenberg	Apr 18, 2024	—
4×	“four times”	Courtney: AJ&Smart charges 3x to 4x competitors for corporate facilitation training	Jonathan Courtney	May 1, 2024	—
4×	“four times”	Kozinsky: Enduring Ventures evaluated a Midwestern scaffolding firm at 4x EBITDA	Sieva Kozinsky	Sep 1, 2022	—
4×	“four times”	Finkelstein: Joe Rogan averages 11M views per episode versus Tucker Carlson's 3.5M	Harley Finkelstein	Feb 10, 2022	Partly supported
3×	“three times”	Carson spends $60 per run for automated Devin browser tests	Ryan Carson	Jul 24, 2026	—
3×	“three X”	Isenberg: Podcast repurposing SaaS could exit at 3-7x ARR to Vimeo or CapCut	Greg Isenberg	Jul 28, 2025	—
3×	“three X”	Schneider: Ad agencies that run media buying achieve higher retention	Cody Schneider	Jul 23, 2025	—
3×	“three X”	Isenberg: Renaming his podcast to 'Startup Ideas' tripled listeners in 90 days	Greg Isenberg	Jan 27, 2025	—
3×	“three X”	Isenberg: Changing CTA to 'Request a Brainstorm' 2-3x'd conversion rate	Greg Isenberg	Sep 27, 2024	—
3×	“three X”	Isenberg: High-Quality Merch Yields Better Word-of-Mouth ROI Than Cheap Swag	Greg Isenberg	Apr 18, 2024	—
3×	“three times”	Lavingia: Engineers and designers are 2-3x cheaper than 6 months ago	Sahil Lavingia	Jan 13, 2023	Contradicted
3×	“three times”	Beshore: Permanent Equity typically pays 4x to 6x future cash flow	Brent Beshore	Jan 26, 2023	—
3×	“three times”	Katayev: Small Businesses Typically Sell for 3 to 5 Times Income	Val Katayev	May 26, 2022	—
3×	“three X”	Sanchez: Average small business acquisition price is 2x to 3x profits	Codie Sanchez	Mar 17, 2022	Supported
2×	“two times”	Woodward: Google's Veo 3 adds sound to AI video generation	Josh Woodward	Jul 21, 2025	Supported
2×	“two times”	Isenberg: Consistency requires 1-2 daily posts on X or weekly on YouTube	Greg Isenberg	Jan 7, 2025	—
2×	“two X”	Isenberg: Fixed wealth targets just double every time they are hit	Greg Isenberg	Jul 29, 2024	—
2×	“two times”	Isenberg: Living in major cities accelerates paying down your ignorance tax	Greg Isenberg	Jun 26, 2024	—
2×	“two X”	Isenberg: High-Quality Merch Yields Better Word-of-Mouth ROI Than Cheap Swag	Greg Isenberg	Apr 18, 2024	—

The Numbers Museum

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