Isenberg: High-Quality Merch Yields Better Word-of-Mouth ROI Than Cheap Swag
Greg Isenberg · pov: you have $10k to build a $1M startup · Apr 18, 2024 · at 25:57
Greg Isenberg, founder of Late Checkout, explains why producing premium, limited merchandise creates better viral marketing for tech brands than standard branded swag.
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“One of the insights there is that most tech companies and a lot of companies now just have swag, but it's the same Gildan t-shirt or whatever hat and you're trying to stand out, you know? So How do you, even if the cost is two X or three X, like happy to pay that if it's three X word of mouth or four X or five X word of mouth, like I'd rather produce less, but have higher word of mouth.”
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