SAP, every mention
43 scenes, the whole family · ← back to SAP
tap a year for its mentions
every year anyone Jason Lemkin 22Ryan Smith 14Sridhar Ramaswamy 2Eléonore Crespo 2Carlos Delatorre 2Russ Fraden 1Olivia Nottebohm 1Mark Roberge 1Lucas Fox 1Jane Kim 1
Verbatim, from the transcripts: the passages where SAP comes up
Who Owns Your Data Now? Agents vs. Systems of Record on The Agents #013
- ▶ 1:22 Jason Lemkin And a lot of folks think that one of the islands of stability is being a system of record, an SAP, an Oracle, a Salesforce, or a vertical system of record.
The Enterprise AI Reality Check: From Dashboard Graveyards to 30-Day Migrations with Databricks
- ▶ 23:03 Arsalan Tavakoli To migrate from SAP to SAP is like a decade long journey, right?
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 47:34 Jason Lemkin We had a, we, we had a large SaaS company that SAP bought called SuccessFactors was on a panel with me.
Why Enterprise AI Adoption Is Moving 5-10X Faster Than Cloud with Box 's Aaron Levie and IBM's VP AI
- ▶ 8:48 unnamed speaker So I don't even know in the background if I'm talking success factors or what other products I'm talking to.
Snowflake's CEO on the AI Data Cloud, Partner Strategy, and What’s Next
- ▶ 9:27 Sridhar Ramaswamy And that poor person's like, has 60 instances of SAP. 2 times in the scene
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 27:02 Jason Lemkin Tableau integrate with a 19 seventies SAP implementation.
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 8:17 Jason Lemkin But then I did an event with a big public SaaS company called SuccessFactors. 2 times in the scene
- ▶ 8:22 Jason Lemkin It's part of SAP, a five billion dollar company.
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 11:49 Jason Lemkin SuccessFactors, which is bought by SAP, so a big part of SAP today, and I'm, and his life, how did I find Adobe Sign, Echo Sign? 2 times in the scene
State of the Cloud: The Cloud AI Era with Bessemer Venture Partners
- ▶ 24:58 unnamed speaker For those of you in the audience who were working then, you'll remember that Accenture made three dollars for every dollar that SAP sold in software because there was so much to do around change management.
Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
- ▶ 2:15 Jason Lemkin But another guy, the best, this guy that was head of product, ironically at SMB, at SAP, but because SAP had acquired his startup, the best product guy I knew, I asked him to be my interim head of product who found me Aron that went to… 2 times in the scene
René Lacerte, CEO Bill + Jason Lemkin: "It's Just Getting Good for SMB SaaS"
- ▶ 28:58 Jason Lemkin In the enterprise, we all remember banging our head using Concur and other things that are barely similar to these apps, but ultimately an enterprise version.
Todd McKinnon CEO of Okta: Top 10 Learnings Building a High Performance Organization (Updated)
- ▶ 10:56 Jason Lemkin Had a Microsoft Dynamics instance or an SAP instance, or instead of Workday, they had another application.
2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
- ▶ 17:15 Jason Lemkin SAP, yeah, 2 times in the scene
Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
- ▶ 19:05 Jason Lemkin And, ah, but back then he was at Salesforce, and he put together this panel, and it had success factors, which got bought for three billion by SAP, and the head of sales operations was there.
Gainsight CEO Nick Mehta: My Top 10 Mistakes In 10 Years (LIVE SaaStr Workshop Wednesday)
- ▶ 28:45 Jason Lemkin Sure, you're going to do a custom deal for, for, for SAP or Cisco, great, right? 2 times in the scene
What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
- ▶ 18:33 Chris Perrine You know, is it individual vendor marketplaces, the AppExchange, the SAP store, or are there VARs you can partner with that are going to get you into new industries and new countries?
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
- ▶ 32:02 Cameron Deatsch Um, but if you look at every big software company today, the biggest companies in the world, Microsoft, SAP, or they're all multi-product company, organic or inorganic, you know, like you have to, like, you're going to be one of the…
SaaStr CRO Confidential: Brex GM of Startups Lucas Fox on Customer Retention and Expansion
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
- ▶ 0:27 Mark Roberge We have like the CRL, the CML, the CCO, from most of the cloud, 100, from Snowflake, to Asana, to Atlassian, to Salesforce, to Oracle, to SAP.
10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community
- ▶ 20:27 Alfonso de la Nuez I mean, today, you, you know, like, for instance, Qualtrics, which is a company that I admire, uh, Qualtrics went, uh, public, and also, uh, before they went public, they sold to SAP for eight billion dollars, and, you know, when, when…
Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo
- ▶ 4:43 Eléonore Crespo That could be no one got fired for buying SAP or Salesforce. 2 times in the scene
Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense
- ▶ 12:55 Carlos Delatorre Um, and, and at TripActions, Concur people and, and Amex people do poorly.
- ▶ 16:57 Carlos Delatorre Who have used Concur, or Agencia, or something else, and they see trip actions, they're like, holy shit, it looks like Instagram, but it does all this, you know, it, it handles all this complexity that I need to handle to get from point A…
The Highs and Lows of Fundraising from Founders That Have Raised $1B w/ Calendly, Coda, LaunchDarkly
- ▶ 20:17 Edith Harbaugh Like, we, like, so I was at product at TripIt, so there's some faint rivalry because I worked to concur.
How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm
- ▶ 3:41 Olivia Nottebohm By the way, this is how SAP and Salesforce made it all the way up and over to the five billion mark, and if you remember that list, the majority of the companies who got to five billion actually got there this way.
Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
- ▶ 13:39 Brian Halligan If you look at SAP, it's like 50 X
What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux.
- ▶ 46:50 Jason Lemkin It was very hard to do because it wasn't an open platform, but, and I mean, this is no disrespect to anyone at SAB, but I never heard so many complaints.
Scaling up Sales Managers: 5 Mistakes New Leaders Make with CircleCI | SaaStr Software Community
State of the Cloud 2019: Europa Edition | SaaStr Software Community
- ▶ 7:19 Alex Ferrara A similar story with SAP buying Qualtrics, Microsoft buying GitHub, ah, we also saw Blackberry, ah, which is, you know, one of the old guard companies, ah, buying Cylance for about a 1,000,000,005.
"5 Dos and Dont's Lessons From My Bootstrapping Days" Wrike Founder and CEO Andrew Filev
- ▶ 18:40 Andrew Filev So, uh, it's not about overpowering, and you definitely cannot overpower Oracle, SAP, Salesforce, Google, what have you, right?
The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics
- ▶ 0:41 unnamed speaker And our big, uh, guests of the morning, uh, just pulling off a big deal, SAP CEO Bill McDermott and, uh, Qualtrics CEO Ryan Smith.
- ▶ 3:53 Jason Lemkin Now, when they make you CEO of SAP, are you going to call her first? 2 times in the scene
- ▶ 7:46 Ryan Smith We close a deal with SAP.
- ▶ 15:27 Ryan Smith I don't think we would have had that confidence or DNA to pivot the whole company and create this new category of experience management, which is really what SAP wanted.
- ▶ 21:49 Ryan Smith So everyone's like, SAP paid a lot of money for quality. 7 times in the scene
- ▶ 24:06 Ryan Smith Yeah, and so, and it's, and it's part of that vertical, or like, ninety million people are on success factors.
- ▶ 28:37 Ryan Smith So if I look at it now, SAP's not buying anything for a while. 3 times in the scene
- ▶ 28:46 Jason Lemkin SAP BOT, SuccessFactors, and Concur, and then digest it.
- ▶ 33:21 unnamed speaker And what's interesting is with, with SAP now, it's pretty clear that outside of about six or seven people, every single person in the company will make more money over the next five years than they did the prior 17.
- ▶ 37:53 Ryan Smith If, if the market cap's increasing, like if you look at like Adobe or, or SAP or whoever, whoever else,
How the Relationship Changes Between CEO and VP Sales After Funding
- ▶ 30:04 Russ Fraden That's not true at a company like SAP, but at any company under a couple hundred million in ARR, your VP of sales should be someone you're very proud to fly in to meet with the CIO of Nestle to help close the deal.
Aaron Levie (Box): The First $250m in ARR
- ▶ 55:21 Jason Lemkin You know, camp came out of SAP in the nineties and the first thing you'll meet them at one million revenue.