PayFit

“So we decided not to over optimize pricing so that it can just fit the requirements of the mass, and so that it's, you may think that you are losing money on the table, but you're not. When you have a transparent and simple Pricing structure. You know, you jus…”

“We grew very fast in the past seven years, so we went from three founders to a thousand payfitters. We are now serving thousands of customers, so more than 7000 customers, all over Europe, in France, in Spain, in Germany, and in UK”

“So we opened Spain. We opened Germany from France without having Salesforce. You know, we were we had our own in-house Salesforce, and that was a mistake”

“And it's not AEs, so people closing deals that are driving, you know, the figures, the growth, but it's the SDRs, and especially SDR outbound, which will you know, generate new leads on top of the leads that will be generated by marketing.”

“After a hundred people in the company it was hard to keep that because, you know, we are acquiring more than a hundred customers each and every week, and so it was it was ringing quite often.”

“I mean, if you can automate payroll in France, then you can automate payroll everywhere.”

“And your happy customers are growing every year by, on average, what, 15%?”

“At the beginning, it may not be a problem because there are so many prospects out there that applying all good B to B marketing, reaching out with outbound can be great. But at some point, you reach a level where if you don't have the great brand awareness tha…”

“That's the basis of your of your growth engine, because at some point, if you think that you are going to grow at scale with just spending more euros on marketing or adding more salespeople in your team, you know, that, that can't scale, unfortunately.”