Zocchetto: Outbound SDRs, not AEs, drive growth in sales-driven SaaS
Firmin Zocchetto · 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community · Jul 26, 2022 · at 16:28
PayFit co-founder Firmin Zocchetto explains go-to-market capacity planning and the core drivers of top-line growth to Accel's Philippe Botteri.
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“And it's not AEs, so people closing deals that are driving, you know, the figures, the growth, but it's the SDRs, and especially SDR outbound, which will you know, generate new leads on top of the leads that will be generated by marketing.”
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