Zocchetto: SMB SaaS hits a ceiling without B2C-style brand awareness
Firmin Zocchetto · 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community · Jul 26, 2022 · at 25:19
PayFit co-founder Firmin Zocchetto explains go-to-market strategy for scaling SaaS products selling to SMBs at SaaStr Europa.
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“At the beginning, it may not be a problem because there are so many prospects out there that applying all good B to B marketing, reaching out with outbound can be great. But at some point, you reach a level where if you don't have the great brand awareness that most of successful B to C companies Have been building, you will eat a ceiling glass, I guess.”
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