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Zocchetto: Most SaaS companies suffer over 50% annual sales attrition

Firmin Zocchetto · 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community · Jul 26, 2022 · at 14:24

PayFit co-founder Firmin Zocchetto discusses sales talent retention challenges in SaaS companies during a SaaStr Europa conversation with Accel partner Philippe Botteri.

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“As it is the case, unfortunately, in most SaaS companies, where we see a big attrition with salespeople. Sometimes more than 50% a year.”

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