Firmin Zocchetto

Co-founder & CEO, PayFit · 1 appearance on the record.

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In 2015, Firmin Zocchetto co-founded PayFit, a Paris-based cloud payroll and human resources management platform that attained French unicorn status after raising over €400 million in venture funding. He has scaled the SaaS platform to serve more than 20,000 small and medium-sized businesses across France, Spain, and the United Kingdom.

10statements → 3claims → 1claims resolved → 3.8/5average certainty → 2.2/5average debate potential →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 6 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Firmin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Zocchetto: PayFit scaled to 1,000 staff and over 7,000 customers across Europe

“We grew very fast in the past seven years, so we went from three founders to a thousand payfitters. We are now serving thousands of customers, so more than 7000 customers, all over Europe, in France, in Spain, in Germany, and in UK”

Firmin Zocchetto Jul 26, 2022 ▶ 3:38 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

What they said10 Episodes1

Everything Firmin Zocchetto said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Zocchetto: Outbound SDRs, not AEs, drive growth in sales-driven SaaS

“And it's not AEs, so people closing deals that are driving, you know, the figures, the growth, but it's the SDRs, and especially SDR outbound, which will you know, generate new leads on top of the leads that will be generated by marketing.”

Firmin Zocchetto Jul 26, 2022 ▶ 16:28 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Assertion Not checkable as stated

Zocchetto: Most SaaS companies suffer over 50% annual sales attrition

“As it is the case, unfortunately, in most SaaS companies, where we see a big attrition with salespeople. Sometimes more than 50% a year.”

Firmin Zocchetto Jul 26, 2022 ▶ 14:24 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Insight

Zocchetto: End-of-quarter celebrations matter as much as bonuses for sales teams

“The celebration that is happening at the end of the quarter for sales team is, like, almost as important, if not more important than the bonus a sales team will get.”

Firmin Zocchetto Jul 26, 2022 ▶ 18:25 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Insight

Zocchetto: SMB SaaS hits a ceiling without B2C-style brand awareness

“At the beginning, it may not be a problem because there are so many prospects out there that applying all good B to B marketing, reaching out with outbound can be great. But at some point, you reach a level where if you don't have the great brand awareness tha…”

Firmin Zocchetto Jul 26, 2022 ▶ 25:19 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Insight

Zocchetto: Automating payroll in France proves it can be automated anywhere

“I mean, if you can automate payroll in France, then you can automate payroll everywhere.”

Firmin Zocchetto Jul 26, 2022 ▶ 0:08 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Insight

Zocchetto: Scaling SMB SaaS solely by adding sales or marketing spend fails

“That's the basis of your of your growth engine, because at some point, if you think that you are going to grow at scale with just spending more euros on marketing or adding more salespeople in your team, you know, that, that can't scale, unfortunately.”

Firmin Zocchetto Jul 26, 2022 ▶ 11:26 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Insight

Zocchetto: Transparent pricing prevents drop-off and protects NPS during price hikes

“So we decided not to over optimize pricing so that it can just fit the requirements of the mass, and so that it's, you may think that you are losing money on the table, but you're not. When you have a transparent and simple Pricing structure. You know, you jus…”

Firmin Zocchetto Jul 26, 2022 ▶ 21:59 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Disclosure

Zocchetto: Expanding PayFit internationally without a CRM like Salesforce was a mistake

“So we opened Spain. We opened Germany from France without having Salesforce. You know, we were we had our own in-house Salesforce, and that was a mistake”

Firmin Zocchetto Jul 26, 2022 ▶ 29:31 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Assertion Not checkable as stated

Zocchetto: PayFit retired its sales gong after hitting 100 weekly new customers

“After a hundred people in the company it was hard to keep that because, you know, we are acquiring more than a hundred customers each and every week, and so it was it was ringing quite often.”

Firmin Zocchetto Jul 26, 2022 ▶ 19:16 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Assertion Supported

Zocchetto: PayFit scaled to 1,000 staff and over 7,000 customers across Europe

Firmin Zocchetto Jul 26, 2022 ▶ 3:38 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community

Appearances (1)

Episode	Date	Speaking time
7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel \| SaaStr Software Communi	Jul 26, 2022	20m

Firmin Zocchetto

The record, in short

Their most notable supported claim

Appearances (1)

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