G2, every mention

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every year anyone Jason Lemkin 17Amanda Malko 12Guillaume Cabane 7Chris Perrine 7Emilio Barut 6Ryan Bonnici 5Sydney Sloan 2Merve Nazlioglu 2Kady Srinivasan 2Vinay Bhagat 1

Verbatim, from the transcripts: the passages where G2 comes up

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$4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming Jun 11, 2026 · 1 mention

  • ▶ 32:53 Jason Lemkin Um, it's benefiting G two to some extent that's here, but Gartner, Gartner is in trouble, but

Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions Apr 22, 2026 · 1 mention

The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO Jan 7, 2026 · 1 mention

AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin Dec 17, 2025 · 1 mention

How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer Dec 10, 2025 · 2 mentions

  • ▶ 42:01 Jason Lemkin And I just did, I did, uh, it, it, I did, uh, with G two, maybe three or four weeks ago, it's on G two's website. 2 times in the scene

How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer Nov 26, 2025 · 3 mentions

6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer Nov 21, 2025 · 1 mention

Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin Oct 5, 2025 · 1 mention

  • ▶ 11:54 Jason Lemkin If you look at what G two saying, we just did Amelia and Guillaume just did a Sastra session.

Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan Sep 10, 2025 · 12 mentions

  • ▶ 3:34 Emilio Barut The incomparable Sydney Sloan, she's the CMO of G too. 2 times in the scene
  • ▶ 4:34 Emilio Barut One of the things we recently covered on Sastr that will help us kick off here as a good transition is in your guys' latest G-Tube buyer's behavior report, you put it out right before Sastr Annual, I think in May. 3 times in the scene
  • ▶ 7:38 Guillaume Cabane Because you can see, because of G-Tune the platform, right? 4 times in the scene
  • ▶ 18:00 Emilio Barut I think we're not far away from sites like G to turning into chat agents of, I know you already have a chat agent on the site now, Sydney, but I think you're probably even just a few months away or maybe closer on, you know, that agent…
  • ▶ 20:11 Sydney Sloan Like we're, we're definitely in need of a website refresh for sell dot G two, which is where our buyers come. 2 times in the scene

How to Hire a Great VP of Sales Today with SaaStr CEO Jason Lemkin Sep 19, 2024 · 2 mentions

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners Jul 19, 2024 · 3 mentions

  • ▶ 13:01 Guillaume Cabane The playbooks that do work, the winning strategies in, you know, the previous era was like what we saw doing from, like, Zapier, G. 3 times in the scene

Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin Jun 26, 2024 · 1 mention

  • ▶ 17:52 Jason Lemkin G two and others that are great do a little bit of it, but Gartner has been doing it.

Is AI the Only Thing in SaaS that Anyone Cares About Anymore? AMA Part 1 w/ SaaStr CEO Jason Lemkin Dec 28, 2023 · 1 mention

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 Oct 25, 2023 · 1 mention

  • ▶ 27:58 Jason Lemkin And sometimes, it does help a little bit, but what we all make the mistake is we over-index on that, and so you gotta, like, take their LinkedIn and put your hand on top of that, that Expensify, or Drada, or whatever it is, or G-two,

How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO Jul 7, 2023 · 2 mentions

Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson Apr 25, 2023 · 1 mention

  • ▶ 7:18 Tara Robertson And start to understand your competitors or where your customers are going and how they're talking about information.

What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific Mar 16, 2023 · 17 mentions

  • ▶ 0:19 Chris Perrine Last seven years, I've been working with review platforms, most recently with G-II, helping us to grow in Asia-Pacific.
  • ▶ 0:45 Chris Perrine Yeah, from G-II's data, we've seen that the average mid-sized company last year had a 111 SAS applications, and we're estimating that by next quarter, that's gonna rise to a 119.
  • ▶ 4:01 Chris Perrine So we're gonna utilize data from G-II's global buyer behavior study.
  • ▶ 5:45 Chris Perrine If you look at G-II CRM category right now,
  • ▶ 17:07 Chris Perrine Great example of that is something that we've done at G-II. 3 times in the scene
  • ▶ 27:22 unnamed speaker I guess as an industry, you know, Gartner and Forrester and G-II and there's been an evolution from, from, you know, where it was, you know, catalogs to now, you know, you've, you, you go on G-II and you can see everything. 10 times in the scene

Accel, Iconiq & Salesforce Ventures: "Where Venture Is Right Now: Gritty & Much Harder" at G2 Reach Dec 2, 2022 · 1 mention

How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs Dec 1, 2022 · 3 mentions

  • ▶ 12:59 Kady Srinivasan They research, they look online, they look at Trust Radius, they look at G-to Crowd, and it is super important for us to be able to present a very good idea of what that platform is outside of our own kind of doors.
  • ▶ 24:20 Kady Srinivasan But when you put in something like a trust radius or a G-two, then there is automatic credibility to that, because it's coming from a objective third party.
  • ▶ 26:06 Vinay Bhagat Uh, second-party data is data from platforms like TechTarget, TrustRadius, and G-II, where we're a primary first-party community, and the signals we capture are predicated on research behavior on our platform.

VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & MP Aileen Lee Sep 15, 2022 · 1 mention

  • ▶ 46:40 Aileen Lee It's got an old UX, it wasn't built for the cloud, it doesn't work well on mobile, it's super latent, like, that's, and like, NPS of the product, or reviews on the G-G-G crowd are crap.

Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo Aug 23, 2022 · 1 mention

  • ▶ 21:54 Eléonore Crespo And I can tell you that we are very proud of the community we have created, and our customers are willing to help us, uh, above and beyond, you know, spending time with not only other customers, but VCs, writing G-Tool reviews, helping us…

How Marketing Can Be Your Secret Sauce to Fundraising and Growth | Bandwidth CMO Noreen Allen May 26, 2022 · 1 mention

From 0 to 400M, 10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO | SaaStr Apr 1, 2022 · 1 mention

Acquiring 10,000 SMB Customers Solely from Data with Gorgias' CEO Romain Lapeyre Feb 11, 2022 · 1 mention

  • ▶ 37:28 Romain Lapeyre So a success moment could be when you leave a review, uh, on Gitu, or when you complete a course in our university program, which is, uh, hosted on the work ramp.

The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko Dec 1, 2021 · 12 mentions

  • ▶ 0:12 Amanda Malko I'm the CMO of G-II. 5 times in the scene
  • ▶ 1:28 Amanda Malko We saw dips in software spend immediately following COVID, and now in Q two, we just surpassed the highest software spend per employee that we've seen at G two to date. 2 times in the scene
  • ▶ 14:57 Amanda Malko In the reviews on G-II, some of their customers actually cite how much they love this program as a reason for them loving Sendoso, which is very meta, and I love that. 2 times in the scene
  • ▶ 22:03 Amanda Malko Often used for acquisition, actually great for retention, so on gtwo.com you could actually set up a signal to know any time one of your customers is looking at someone else in your category.
  • ▶ 24:26 Amanda Malko Research.GTU.com, you'll be able to get all of the findings. 2 times in the scene

How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici Feb 8, 2021 · 5 mentions

  • ▶ 2:06 Ryan Bonnici and so I really, I joined HubSpot at that point in time because I wanted to learn inbound marketing, and I really wanted to learn how to make your budget stretch, um, to spend a, a while at HubSpot and had the most amazing time there,… 4 times in the scene
  • ▶ 28:48 Ryan Bonnici I like, I just think back to when I joined G too, it was my first CMO role.

The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter Jan 29, 2021 · 1 mention

Where Product Development is Going in 2021 with Nick Mehta, CEO of Gainsight Oct 9, 2020 · 1 mention

  • ▶ 21:13 Nick Mehta There's no, it's all out in the open too, with things like G two and other review websites, right?

Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mistakes Along the Way May 20, 2020 · 1 mention

  • ▶ 8:29 Andy Wilson Uh, what we've done, we've automated it now, uh, whenever somebody gives us a score of a nine or a 10 in our NPS, and we wrote just a little widget that comes into the application, the next day they get an email from our marketing team…
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