Merve Nazlioglu

CMO, Insider · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executiveoperator@mervenazlioglu ↗LinkedIn ↗useinsider.com ↗

Merve Nazlioglu is the Chief Marketing Officer and Partner at Insider. A McGill University economics graduate, she oversees global marketing, category design, and customer retention strategies, helping drive the company's international expansion.

6statements → 1claims → 0claims resolved → 3.83/5average certainty → 2/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 prediction · 4 insights · 1 disclosure · every statement was checked. The prediction and assertions are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Merve Nazlioglu said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Insider mailed customers physical digital frames with personalized CEO video greetings

“You know, maybe just sending a digital frame in a box, which we did at Insider, so real tactic here. And the digital frame was personalized to the person who's receiving it. So you tap on the digital frame, which is a photo frame, which we all have, you know, …”

Merve Nazlioglu Jul 7, 2023 ▶ 8:03 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Prediction Not checkable as stated

Nazlioglu: Shared experiences outperform physical corporate gifts in B2B customer marketing

“So I think, ah, the outside of the, taking the gifts outside of the box and creating those experiences is really gonna be the future of customer marketing. It's all about relationships. Even if you send them a frickin' scooter, it's not gonna buy you that rela…”

Merve Nazlioglu Jul 7, 2023 ▶ 9:41 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Insight

Nazlioglu: In-product trials drive upsells faster than outbound sales and QBRs

“So you don't spend your time or waste your time on actually convincing days, emails, calls, presentations, QBRs, and then you actually show them the value before they actually make the investment. So we call this active upsell. We started experimenting with it…”

Merve Nazlioglu Jul 7, 2023 ▶ 16:09 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Insight

Nazlioglu: B2B SaaS should reward customer advocacy with gamified point systems

“Thinking about what we ask from them we can reward them with a point system. So, 50 points for your G to review, 200 points for your lovely speaking opportunity at Reshape, with Hyundai maybe, or with some other panelists, and that way they're accumulating poi…”

Merve Nazlioglu Jul 7, 2023 ▶ 22:32 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Insight

Nazlioglu: Offering upfront review incentives leads to mediocre customer ratings

“If you really want to send them an Amazon, Amazon voucher or some sort of present and recognize them, do it after, not before. Don't say, here's a 20 dollar Amazon voucher for you. Can you please give me a review? You will end up getting maybe two star, three …”

Merve Nazlioglu Jul 7, 2023 ▶ 26:18 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Insight

Nazlioglu: Customer marketing teams are often structurally isolated and lonely within organizations

“Customer marketing teams are lonely. They are quite lonely in the organization. They have to work with sales. They have to work with customer success teams. They have to work with customers.”

Merve Nazlioglu Jul 7, 2023 ▶ 29:02 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Appearances (1)

Episode	Date	Speaking time
How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO	Jul 7, 2023	13m

Merve Nazlioglu

Appearances (1)

Turn any episode into a week of clips.