Nazlioglu: In-product trials drive upsells faster than outbound sales and QBRs
Merve Nazlioglu · How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO · Jul 7, 2023 · at 16:09
Merve Nazlioglu, CMO of Insider, explains 'active upsell' as a tactic to drive B2B SaaS Net Revenue Retention (NRR).
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“So you don't spend your time or waste your time on actually convincing days, emails, calls, presentations, QBRs, and then you actually show them the value before they actually make the investment. So we call this active upsell. We started experimenting with it, and it's a powerful tool”
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