Insider mailed customers physical digital frames with personalized CEO video greetings
Merve Nazlioglu · How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO · Jul 7, 2023 · at 8:03
Merve Nazlioglu (CMO of Insider) discusses customer onboarding and experiential gifting tactics alongside co-founder and CEO Hande Cilingir.
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“You know, maybe just sending a digital frame in a box, which we did at Insider, so real tactic here. And the digital frame was personalized to the person who's receiving it. So you tap on the digital frame, which is a photo frame, which we all have, you know, photos of kids and people. On our desk. It's a living thing over there. It will stay on the desk, and it started with Hyundai's personalized video. So Hyundai was like, hello, James. You know, very nice to have you as a part of our community.”
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