The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Insider mailed customers physical digital frames with personalized CEO video greetings
“You know, maybe just sending a digital frame in a box, which we did at Insider, so real tactic here. And the digital frame was personalized to the person who's receiving it. So you tap on the digital frame, which is a photo frame, which we all have, you know, …”
Nazlioglu: Shared experiences outperform physical corporate gifts in B2B customer marketing
“So I think, ah, the outside of the, taking the gifts outside of the box and creating those experiences is really gonna be the future of customer marketing. It's all about relationships. Even if you send them a frickin' scooter, it's not gonna buy you that rela…”
Nazlioglu: In-product trials drive upsells faster than outbound sales and QBRs
“So you don't spend your time or waste your time on actually convincing days, emails, calls, presentations, QBRs, and then you actually show them the value before they actually make the investment. So we call this active upsell. We started experimenting with it…”
Nazlioglu: B2B SaaS should reward customer advocacy with gamified point systems
“Thinking about what we ask from them we can reward them with a point system. So, 50 points for your G to review, 200 points for your lovely speaking opportunity at Reshape, with Hyundai maybe, or with some other panelists, and that way they're accumulating poi…”
Nazlioglu: Offering upfront review incentives leads to mediocre customer ratings
“If you really want to send them an Amazon, Amazon voucher or some sort of present and recognize them, do it after, not before. Don't say, here's a 20 dollar Amazon voucher for you. Can you please give me a review? You will end up getting maybe two star, three …”