CRM

also referred to as: crms

29 statements across 25 episodes · 8 bullish · 6 bearish · 20 people on the record · first statement Feb 26, 2015 by Aaron Levie · across every show →

Everything said about CRM, oldest first

Feb 26, 2015 neutral
Assertion Not checkable as stated
Levie: Traditional ECM was never a strategic buy for enterprise CIOs
“ECM was never a strategic, ah, buy for the CIO. That was actually still, like, one level below the CIO. The CIO was ERP, CRM, core infrastructure, those kinds of major applications.”
Aaron Levie Feb 26, 2015 ▶ 23:46 Aaron Levie (Box): The First $250m in ARR
May 15, 2019 positive
Insight
Automating CRM updates saves sales teams 20% of their time
“To be able to automate the deals that move in your CRM, that will save your team, like, about, like, 20% of their time.”
Romain Lapeyre May 15, 2019 ▶ 15:19 Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
May 15, 2019 positive
Insight
Founders should build data-driven growth machines at just 50 customers
“So I would argue that since now we have access to we have lots of data points about like trade shows we go to, the payment information, the sales data in our CRM. We can combine all these data points and start building the machine early on as soon as you have …”
Romain Lapeyre May 15, 2019 ▶ 3:47 Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
Jul 24, 2019 negative
Opinion
CRMs Are Executive Data Collection Tools That Do Not Help Sellers
“You've got your CRM. It really, that's just a data collection for executives to do analysis. It doesn't help the sales team, right? It doesn't help a seller at all.”
Theresa O'Neil Jul 24, 2019 ▶ 21:44 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Jul 29, 2020 neutral
Assertion Supported
Lemkin: CRM Is Salesforce's Third or Fourth Largest Category
“I think at Salesforce, depending on how you look at it, CRM is either their fourth or third largest category now.”
Jason Lemkin Jul 29, 2020 ▶ 19:12 What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux.
Oct 8, 2020
Assertion Not checkable as stated
Shah: 60% of early HubSpot customers used spreadsheets instead of CRMs
“Well, exactly. And in terms of if you just count companies using CRMs, the other 60% were not using what would be designated an actual CRM. They were using Google spreadsheets or something else or they just didn't do it.”
Dharmesh Shah Oct 8, 2020 ▶ 5:22 On Launching a Second Product with Dharmesh Shah, CTO / Co-Founder HubSpot
Oct 8, 2020 positive
Disclosure
Shah: HubSpot launched its CRM for free to maximize initial adoption
“When we launched RCR, we're like, okay, well, if we're going to solve the market problem, the customer problem, we want to make it easier, as easy as we possibly know how, so the fear of implementation is not high. Oh, and by the way, we'll make it free, right…”
Dharmesh Shah Oct 8, 2020 ▶ 6:35 On Launching a Second Product with Dharmesh Shah, CTO / Co-Founder HubSpot
Jan 29, 2021 bearish
Prediction Not checkable as stated
Porter predicts the digital sales system of record will replace traditional CRMs.
“Companies will have a digital sales you know, application of record, and, you know, that's not going to be the CRM because the CRM is really an enterprise database, but that digital sales application of record will cover all revenue activities from the top of …”
Kyle Porter Jan 29, 2021 ▶ 23:30 The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter
Dec 4, 2021 negative
Insight
Sloan: Over-customizing early CRMs forces a hard reset at $60M ARR
“Don't over customize, especially out of the gate. I've seen way too many companies come in where they've customized for their unique situations and have created a CRM that is unmanageable and unusable, and then they just basically have to hit a reset button. 6…”
Sydney Sloan Dec 4, 2021 ▶ 7:29 The RevTech Stack Playbook:Going from $1M to $100M with SalesLoft's CMO Sydney Sloan
Jan 6, 2022 neutral
Insight
Kellogg: CRMs cannot track top-of-funnel awareness; you must use market research
“You can and should use market research to understand this funnel. You can't find this funnel in your CRM. It's not there. Right, because it's a lot of people who never made it to you. All the people who never heard of you, all the people who never considered y…”
Dave Kellogg Jan 6, 2022 ▶ 16:48 A CEO's Guide to Marketing with Dave Kellogg | SaaStr Software Community
Sep 20, 2022 neutral
Insight
New small businesses prioritize making sales over adopting back-office software
“When you start a small business, I don't know. I don't think that you're thinking about your CMS or your CRM or anything. I think you're thinking marketing first. How do I sell my stuff? That's the first thing you're thinking of.”
Ben Chestnut Sep 20, 2022 ▶ 25:57 Everything that Breaks on the Way to $1B ARR with @mailchimp Co-Founder Ben Chestnut
Oct 18, 2022 positive
Insight
Shah: Multi-product expansion requires total strategic commitment, not casual experiments
“We decided we were going to do CRM. It was not an experiment. We're like, I don't care if it takes us three years or five years or seven years or eternity. We're going to make this work. And so that, like, then the universe kind of lines in your interest, like…”
Dharmesh Shah Oct 18, 2022 ▶ 50:08 The Secrets to Scaling with HubSpot's Founders Dharmesh Shah and Brian Halligan and SaaStr's CEO
Oct 18, 2022 neutral
Assertion Not yet assessed · timeframe Oct 2022
Halligan: HubSpot only holds roughly 4% market share in CRM
“And we feel like we're really early, like our market share is like four percent.”
Brian Halligan Oct 18, 2022 ▶ 50:53 The Secrets to Scaling with HubSpot's Founders Dharmesh Shah and Brian Halligan and SaaStr's CEO
Oct 20, 2022 neutral
Assertion Not checkable as stated
B2C-scale CRM did not exist in 2011 or 2015
“When you look at, you know, the concept of CRM, it wasn't happening at B to C scale in 2011, much less 2015.”
Bill Magnuson Oct 20, 2022 ▶ 5:18 What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson
Dec 1, 2022 positive
Insight
Nilsson: SDRs Spend 90% of Their Time in Sales Engagement Tools
“For those of you that don't understand sales engagement technology, it is one of the must-haves if you're gonna build out a sales development organization. It's where they spend 98% of their time, 90% of their time. They are not spending it in marketing automa…”
Lars Nilsson Dec 1, 2022 ▶ 23:29 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
Dec 8, 2022 positive
Assertion Contradicted
HubSpot CRM Has 1 Million Weekly Active Users
“We have right now one million weekly active users of our CRM.”
Yamini Rangan Dec 8, 2022 ▶ 23:22 Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin
Mar 16, 2023 neutral
Assertion Not publicly verifiable
G2 Lists 823 Competing Products in Its CRM Category
“If you look at G-II CRM category right now, 823 different CRM products qualify for the category.”
Chris Perrine Mar 16, 2023 ▶ 5:45 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Apr 13, 2023 neutral
Insight
Sabuncu: VCs use internal CRMs to track if you pitched another partner
“Like many other companies, VCs also have their own CRMs. So, if you meet an analyst or another partner, and if the answer is no, and if you go to another partner and don't give that context, the other partner, the chances of that other partner knowing that you…”
Piruze Sabuncu Apr 13, 2023 ▶ 50:59 Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV
Jul 10, 2024 positive
Assertion Not publicly verifiable
Lemkin: HubSpot's CRM is a $700M business
“Sometimes HubSpot was right to do CRM when everyone said it was silly because your customers are in marketing. That's a seven hundred million dollar business today.”
Jason Lemkin Jul 10, 2024 ▶ 9:06 Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
Oct 15, 2024 neutral
Assertion Supported
Lemkin: Salesforce's Support Cloud Is Bigger Than Core CRM
“You might not realize that Salesforce The support post sales is actually bigger than CRM. It's actually a bigger cloud than CRM.”
Jason Lemkin Oct 15, 2024 ▶ 15:38 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Oct 15, 2024
Assertion Not publicly verifiable
Lemkin: HubSpot CRM is now bigger than its core marketing product
“CRM is bigger for HubSpot today than marketing automation, if you don't know this. CRM, which didn't exist a decade ago, it is now bigger than the core HubSpot product marketing.”
Jason Lemkin Oct 15, 2024 ▶ 13:05 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
Oct 18, 2024 positive
What-if
Lemkin: HubSpot would be stuck at $1B growing single digits without CRM
“Where would it be without CRM? Where would it be? Right? This would be a niche product at a billion and something growing single digits.”
Jason Lemkin Oct 18, 2024 ▶ 12:20 The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
Jan 24, 2025
Assertion Contradicted
Lemkin: HubSpot now sells more CRM than marketing software
“They now sell more CRM than marketing.”
Jason Lemkin Jan 24, 2025 ▶ 13:47 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
Jun 11, 2025 negative
Insight
Sam Blond: Traditional CRM Forecasts Are Fundamentally Wrong Due to Bias
“The only problem is it's entirely wrong. And, you know, you have like a sales rep that is adding their own like subjective Experience about the account. Like they may want to influence the sales manager to think that the deal is going to close, or they may be …”
Sam Blond Jun 11, 2025 ▶ 20:52 5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko
Aug 13, 2025 neutral
Disclosure
Redpoint Collapsed the Distinction Between AI and SaaS in Its Internal CRM
“For a while in our CRM, we used to distinguish between we're like AI companies and this one's a SaaS company and we've now collapsed that distinction.”
Jacob Effron Aug 13, 2025 ▶ 26:00 Redpoint Ventures Playbook: How Top VCs Are Really Investing in AI with Jacob Effron
Jun 24, 2026 bearish
Opinion
Tavakoli: "Vibe coding" in-house enterprise applications and CRMs is not realistic
“The notion that I'm going to vibe code my own CRM and I'm going to vibe code all my own applications. I think that that it's just not a reality, right? Even if you could build it, maintaining it, evolving it, liability”
Arsalan Tavakoli Jun 24, 2026 ▶ 18:50 The Enterprise AI Reality Check: From Dashboard Graveyards to 30-Day Migrations with Databricks
Jun 26, 2026
Insight
Semi-autonomous AI marketing agents require native CRM and MAP integrations
“Hook up natively To your marketing automation platform via the APIs hook up to your CRM, whatever you're using, some of your major tools. Again, you don't have to add those all day one. Eventually, you will need to, though, if you want to reach the same level …”
Amelia LeRutte Jun 26, 2026 ▶ 12:42 How to Build Your Own AI VP of Marketing Step-by-Step
Aug 14, 2026 neutral
Insight
Bialecki: Consumer brands must deliver all customer experiences via software automation
“Consumer teams don't have salespeople. They just, they have to deliver every experience automatically has to be done through software, not through people.”
Andrew Bialecki Aug 14, 2026 ▶ 3:29 Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business
Aug 28, 2026 bearish
Prediction Not checkable as stated
Lemkin: Customer AI agents will eliminate the need for underlying CRMs
“In CX and support if I'm talking to an agent on someone's website as a potential customer and that agent keeps me forever, I might not need, there may be no need for the CRM or CX system or SFA that undermined it. Used to underlie that interaction because the …”
Jason Lemkin Aug 28, 2026 ▶ 6:14 Who Owns Your Data Now? Agents vs. Systems of Record on The Agents #013
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