Porter predicts the digital sales system of record will replace traditional CRMs.
Kyle Porter · The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter · Jan 29, 2021 · at 23:30
Kyle Porter, CEO of SalesLoft, speaks with Jason Lemkin about the evolution of the sales software stack beyond traditional CRM databases.
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“Companies will have a digital sales you know, application of record, and, you know, that's not going to be the CRM because the CRM is really an enterprise database, but that digital sales application of record will cover all revenue activities from the top of the funnel SDR that's converting an inbound lead into an opportunity, All the way through to the CSM who's renewing, upgrading, cross-selling, and engaging with their customer.”
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