Porter shut down SalesLoft's initial product despite hitting $7.5M in revenue.
Kyle Porter · The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter · Jan 29, 2021 · at 4:29
SalesLoft founder and CEO Kyle Porter discusses the decision to sunset SalesLoft's fast-growing, highly profitable original product to pivot toward sales engagement.
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“We were leveraging data that existed on social media to help companies generate lists of contacts to communicate with. And we knew from the beginning that this wasn't the long-term play for us, but it went from zero to four million in less than two years. And then in the year that we shut it down, it went from four million to seven and a half million that year.”
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