Airtable, every mention
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every year anyone Howie Liu 42Archana Agrawal 18Caryn Marooney 17Amanda Malko 4Justin Bedecarre 3Guillaume Cabane 3Maggie Hott 2Wade Foster 1Jason Lemkin 1Graham Moreno 1
Verbatim, from the transcripts: the passages where Airtable comes up
Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott
- ▶ 11:08 Maggie Hott So with OpenAI, with Slack, many other, Airtable, Figma, New Relic, there's tons of companies out there that all started with this model of full salary, and it's a, you know, a normal living salary like you would give to any other product…
How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott
- ▶ 26:12 Maggie Hott We did this at Slack, Webflow, OpenAI, and I know many other greats have done it like Calendly, New Relic, and Airtable.
How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine
- ▶ 20:39 Graham Moreno A lot of our folks are from Airtable, great level of talent, just like really, and really amazing humans.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
- ▶ 14:15 Guillaume Cabane Then, they're using Airtable to store that, like, in a, uh, observable database, um, a command center, just like we were using clay in the previous, uh, outbound example. 3 times in the scene
How to Scale Go-to-Market Through IPO with ICONIQ Growth's General Partners
- ▶ 0:29 Doug Pepper Braze, Canva, Calendly, Airtable, and several others.
Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu
- ▶ 0:36 Caryn Marooney Um, I'm sure most of you use Airtable, so I don't need to go into very much here, but for those that don't, Airtable is a connected apps platform. 5 times in the scene
- ▶ 2:00 Caryn Marooney So how have you thought about some of the foundational work and the sequencing of what you do when, as you've been building your table? 3 times in the scene
- ▶ 6:07 Caryn Marooney Particularly when you're creating a category, which is something that Airtable has done, you have more say in who you compete with than I think people perhaps realize. 3 times in the scene
- ▶ 10:05 Caryn Marooney So Airtable is a horizontal platform. 6 times in the scene
- ▶ 19:30 Howie Liu Um, you know, in the early days of Airtable, we were purely inbound, you know, just organic adoption. 4 times in the scene
- ▶ 26:56 Howie Liu Um, you could just type in, you know, um, you know, text or numbers into any cell, you can create a formula, et cetera, but then we've all probably experienced like the really messy, overgrown, you know, uh, sheet and, and Sheets and Excel… 2 times in the scene
The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
- ▶ 0:09 Archana Agrawal Airtable had a very similar calling. 3 times in the scene
- ▶ 1:18 Archana Agrawal I'm Archana Agrival, Chief Marketing Officer of Airtable. 2 times in the scene
- ▶ 3:12 Archana Agrawal For our most recent launch, which was the Airtable Interface Designer, we had 43 creators in our beta program, and their, their conversations, their language, the ability to speak to them is what helped shape that launch.
- ▶ 6:32 Archana Agrawal So let's talk about what customer centricity could actually mean in that case, and I could tell you how we implemented here at Airtable as we're building the marketing team. 2 times in the scene
- ▶ 11:57 Archana Agrawal And so in order to be able to do that, we at Airtable have made sort of operational excellence, an absolute must have for our teams.
- ▶ 12:40 Archana Agrawal And I can show you what we do at Airtable. 2 times in the scene
- ▶ 15:15 Archana Agrawal So air table is a new way of working.
- ▶ 18:32 Archana Agrawal So the first one here, outside the fairy table, what marketing teams in SAS do you look up to?
- ▶ 19:33 Archana Agrawal What is the most difficult part, uh, when you grow Airtable? 2 times in the scene
- ▶ 26:31 Archana Agrawal Um, I'll, I'll take next question, which is, what are some things that didn't work for Airtable when you, uh, were scaling your marketing engine? 2 times in the scene
- ▶ 28:19 Archana Agrawal Testimonials, um, or rather than testimonials, I'd say evidence that companies of Airtable size and scale have been able to be successful with that product.
Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- ▶ 1:12 Jason Lemkin He's gone on and done multi-stage, and now he's at Iconic, which is one of the leading later stage investors, where boy, he's kind of hit, uh, he's, he's, he's invested in, uh, so many of the hits of SAS, Canva, Braze, which just IPO'd, I…
The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
- ▶ 0:40 Justin Bedecarre Airtable. 2 times in the scene
- ▶ 13:13 Justin Bedecarre Um, and then, you know, uh, learning like what, um, you know, companies like Airtable or Figma or Loom, which are also doing those kinds of creative, like,
The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Zapier CEO Wade Foster
- ▶ 2:13 Wade Foster My takeaway here is the great news with a lot of no-code solutions, things like Airtable, Webflow, even Zapier itself, allow you to build things not just quickly, but also with quality.
The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko
- ▶ 17:29 Amanda Malko Airtable is a great example. 2 times in the scene
- ▶ 17:30 Amanda Malko They have Airtable Universe, so they actually just created a platform and said, hey, you're using Airtable in really cool and inspiring ways. 2 times in the scene
Lessons in Scaling a Low Code Platform with Airtable | SaaStr Software Community
- ▶ 0:09 Howie Liu I'm the co-founder and CEO of Airtable. 5 times in the scene
- ▶ 6:34 Howie Liu It's, it's a valid point that we should start, you know, defining not the use cases that we exclusively want to be built on air table or, or, um, that we want air table to be exclusively used for. 2 times in the scene
- ▶ 8:15 unnamed speaker Um, and it sounds like, you know, you continue to explore that and there's just so many things that people in these different areas are doing with Airtable. 10 times in the scene
- ▶ 16:14 unnamed speaker So as you go to one of the things that always impressed me about Airtable is, um, something that I think a lot of people can learn from who are watching. 6 times in the scene
- ▶ 20:18 unnamed speaker I, I would love to go on to some of the challenges and bumps in the road, but almost before we do that, um, I learned from you in all kinds of different ways that are not just air tables, so I'd love to, like, break it up and shake things…
- ▶ 24:27 Howie Liu Well, you know, I'm, uh, I've been working on our table for about eight years. 3 times in the scene
Lessons in Scaling a Low Code Platform with Airtable's CEO Howie Liu
- ▶ 0:07 Howie Liu I'm the co-founder and CEO of Airtable. 4 times in the scene
- ▶ 0:57 unnamed speaker I'm going to, um, let's just not assume everybody knows what Airtable is. 7 times in the scene
- ▶ 6:11 unnamed speaker Well, let me ask you, it's maybe a little bit of an aside, but I know, like, major motion pictures plan their movies on you, but then also you have this cattle thing. 6 times in the scene
- ▶ 8:17 unnamed speaker And there's just so many things that people in these different areas are doing with Airtable. 10 times in the scene
- ▶ 9:40 Howie Liu We now have things like air table apps that you can add on top of an air table database.
- ▶ 14:35 Howie Liu Your sales people are actually, you know, leveraging the bottoms of adoption within an existing account for us, for instance, we have like literally, you know, tens of thousands of companies out there who already have a, you know, five or… 3 times in the scene
- ▶ 16:12 unnamed speaker So as you go to one of the things that always impressed me about Airtable is, um, something that I think a lot of people can learn from who are watching. 7 times in the scene
- ▶ 20:16 unnamed speaker So I, I would love to go on to some of the challenges and bumps in the road, but almost before we do that, um, I learned from you in all kinds of different ways that are not just air tables. 2 times in the scene
- ▶ 24:27 Howie Liu I've been working on our table for about eight years. 6 times in the scene
- ▶ 31:40 unnamed speaker And another question is, what was the original use case for Airtable? 6 times in the scene
- ▶ 39:28 Howie Liu But at the end of the day, you just, you know, you can't guarantee that the customer base is going to react, you know, with a high MPS score to air table. 3 times in the scene
- ▶ 40:48 Howie Liu And without any organic adoption in an account saying to a CIO or to, uh, you know, an exec buyer, Hey, wouldn't you like to buy 20,000 seats of air table all at once, right? 8 times in the scene
- ▶ 42:59 Howie Liu Um, with thousands of paid seats, uh, which obviously only happens in very large enterprises, but we also have like literally five person SMBs that are only five people to begin with their entire company and they're using air table.
- ▶ 44:40 unnamed speaker Um, when you were, you know, you are building a platform company like air table. 2 times in the scene