Airtable, every mention
20 scenes (2022), the whole family · ← back to Airtable
tap a year for its mentions
every year 2022 anyone Howie Liu 42Archana Agrawal 18Caryn Marooney 17Amanda Malko 4Justin Bedecarre 3Guillaume Cabane 3Maggie Hott 2Wade Foster 1Jason Lemkin 1Graham Moreno 1
Verbatim, from the transcripts: the passages where Airtable comes up
Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu
- ▶ 0:36 Caryn Marooney Um, I'm sure most of you use Airtable, so I don't need to go into very much here, but for those that don't, Airtable is a connected apps platform. 5 times in the scene
- ▶ 2:00 Caryn Marooney So how have you thought about some of the foundational work and the sequencing of what you do when, as you've been building your table? 3 times in the scene
- ▶ 6:07 Caryn Marooney Particularly when you're creating a category, which is something that Airtable has done, you have more say in who you compete with than I think people perhaps realize. 3 times in the scene
- ▶ 10:05 Caryn Marooney So Airtable is a horizontal platform. 6 times in the scene
- ▶ 19:30 Howie Liu Um, you know, in the early days of Airtable, we were purely inbound, you know, just organic adoption. 4 times in the scene
- ▶ 26:56 Howie Liu Um, you could just type in, you know, um, you know, text or numbers into any cell, you can create a formula, et cetera, but then we've all probably experienced like the really messy, overgrown, you know, uh, sheet and, and Sheets and Excel… 2 times in the scene
The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
- ▶ 0:09 Archana Agrawal Airtable had a very similar calling. 3 times in the scene
- ▶ 1:18 Archana Agrawal I'm Archana Agrival, Chief Marketing Officer of Airtable. 2 times in the scene
- ▶ 3:12 Archana Agrawal For our most recent launch, which was the Airtable Interface Designer, we had 43 creators in our beta program, and their, their conversations, their language, the ability to speak to them is what helped shape that launch.
- ▶ 6:32 Archana Agrawal So let's talk about what customer centricity could actually mean in that case, and I could tell you how we implemented here at Airtable as we're building the marketing team. 2 times in the scene
- ▶ 11:57 Archana Agrawal And so in order to be able to do that, we at Airtable have made sort of operational excellence, an absolute must have for our teams.
- ▶ 12:40 Archana Agrawal And I can show you what we do at Airtable. 2 times in the scene
- ▶ 15:15 Archana Agrawal So air table is a new way of working.
- ▶ 18:32 Archana Agrawal So the first one here, outside the fairy table, what marketing teams in SAS do you look up to?
- ▶ 19:33 Archana Agrawal What is the most difficult part, uh, when you grow Airtable? 2 times in the scene
- ▶ 26:31 Archana Agrawal Um, I'll, I'll take next question, which is, what are some things that didn't work for Airtable when you, uh, were scaling your marketing engine? 2 times in the scene
- ▶ 28:19 Archana Agrawal Testimonials, um, or rather than testimonials, I'd say evidence that companies of Airtable size and scale have been able to be successful with that product.
Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- ▶ 1:12 Jason Lemkin He's gone on and done multi-stage, and now he's at Iconic, which is one of the leading later stage investors, where boy, he's kind of hit, uh, he's, he's, he's invested in, uh, so many of the hits of SAS, Canva, Braze, which just IPO'd, I…
The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
- ▶ 0:40 Justin Bedecarre Airtable. 2 times in the scene
- ▶ 13:13 Justin Bedecarre Um, and then, you know, uh, learning like what, um, you know, companies like Airtable or Figma or Loom, which are also doing those kinds of creative, like,