The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 651 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 5 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Cera: Pulsia has a moat from data on running businesses autonomously
“I think that like, there is a moat in like, there's a lot of moat into my product, into the data, like all the data I accumulate on like how to run businesses and make them work.”
Cera: Top-earning business on Pulsia generates around $50 MRR
“So I mean the company with the highest revenue is like around 50 dollars MR.”
Cera: Humans out-market AI because training models rely on past data
“Humans will be the best at doing that because the AI is, the training model is always in the past, right? So they know what worked pre-AI a lot of the time versus what works right now is different.”
Warner: Zapier is actively building marketing motions targeting AI agents
“I just talked with Wade, the founder of Zapier, he's got people in his company now who are mark, who are building marketing motions to sell to agents, and it's phenomenal, and it's going well”
Elad Gil and Jared Kushner co-founded Brinko, an enterprise AI platform
“Yeah, so our respective firms helped set up this company called Brinko, which is a Company, which basically builds, it has both a common platform that is like data infra and evals and a bunch of other stuff for people to use. And then on top of that, it builds…”
Gil: Battle-tested, integrated SaaS will survive AI coding replacement
“I think it's going to persist or some subset of software persist. Obviously some will get eaten away by AI, but if something works and it's already been battle tested for security and a bunch of other stuff, and it integrates with a bunch of things. If it's ch…”
Gil: Software is shifting from seat pricing to purchasing units of labor
“We're shifting from a world where you're buying monthly packages or you're buying seats for certain types of software and you're effectively buying units of labor, right? That's this agentic shift.”
Gil: About 60% of New Jersey childhood ADHD diagnoses lack testing
“So in the state of New Jersey, it's something like 60% of ADHD diagnoses in kids actually have never the kids have never taken any form of test. It's just somebody deciding that they have it.”
Elad Gil's firm is considering acquiring established companies for AI transformation
“We've considered, and I say we, cause like I have a group of people I work with now considered, should we go and buy a company and then transform it with AI? But I mean, it's scale, right? Is there something really big that you should work with because they al…”
Gil: Trillion-dollar incumbents overlook markets that start small but reach $20B
“If you're a one to four trillion dollar market cap company, You need a line of business that's, I don't know, five, 10, twenty billion dollars in revenue eventually to move that number at all for you, and that means that something that looks like it's a couple…”
Josh Mohrer operates Wave AI entirely as a solo team
“You're talking to the whole team. There have been some people that have come in and out over the course of the now three years to help with some higher end engineering work, some of the marketing stuff, but by and large, I've done all the engineering. I do all…”
Mohrer: AI has not solved customer support automation
“It was way too early. And frankly, I still don't think it's a solved. I still don't think that AI has kind of solved that. And I still do all my support by hand, although I am building out something to kind of Help with that automatically.”
Carson: AI Marketing Agent Replaces a $250k VP of Marketing
“I think these are all insights that a human being would have had, but I would have had to pay a VP of marketing, you know, 250,000 dollars a year to have that insight.”
Walls: AI will build apps like YouTube in one prompt by 2027
“I think maybe in like a year it'll be able to do that. But right now you still got to kind of approach it like a programmer”
Walls: Trust AI recommendations over personal intuition when selecting technical tools
“So I try to trust AI more than my own vibe sometimes.”
Walls: Sam Altman said polite user prompts cost billions
“I think that Sam Altman one time said that even if you add a nice little thing at the end, it costs them all this. They're spending billions just because people are being nice.”
Thummala: Businesses will eventually run hundreds of AI agents internally
“Today, most businesses have zero or one agent or AI integrated into their business.
If that in the future, I'm sure that they're going to have hundreds of agents running within their business, and that unlocks an entirely new class of problems.”
Matze: Expired Real Estate Listings Convert at Typical Cold Call Rates
“I would say they have a typical conversion rate as any other cold call, especially since They have, they had a very negative experience with the whole entire process, not being able to list it. I mean, not being able to sell their home with an agent before, an…”
Matze: Zero Published Research On Fine-Tuning LLMs For Voice Sales
“There's literally no research out there on this topic. Zero.”
Apfelbaum: Monetizing AI Education Requires No Formal Certification or Prep
“There's zero preparation done. I'm literally learning AI while they're learning AI, and they are paying me to learn together with me, so it's not like I have to have some type of Capitalize certification.”
Apfelbaum: $3.80 ad CAC converts into $3,600-per-year Evai SaaS subscriptions
“We ran an ad asking people if they want the 99 hacks, And that ad cost me three dollars and 80 cents per person, and a large percentage of the people buy the hacks and then buy Evie AI Pro, which is 3600 dollars a year.”
Apfelbaum: AI lets agency handle 100 clients without hiring new staff
“When I started Ajax Union, I used to hire one new employee for every 10 small businesses I would take on. That was a very, very expensive thing. Very expensive thing. Now I could take on a hundred customers, and I don't have to hire anybody. I could take on a …”
Apfelbaum Built 200 Working evyAI Features Personally Using AI
“I built MVPs. I have about 200 additions to Evie AI that I already built that are working that I created myself using artificial intelligence, and when the refactor's done at the end of this year, in another two weeks my refactor will be done, the developer wi…”
Santos: Modern children's media caters to the lowest common denominator
“To be honest, a bit more mundane and there, there's content, I think it has high production value, but it feels a sort of like, for lack of a better expression, lowest common denominator to, you know, it's kind of like something that's very agreeable, you know…”
Santos: AI video generation is currently too expensive to be viable
“Video is actually, It's still expensive enough that it's hard to actually come up with a, if you're not a hyperscaler, to come up with a viable business model. Arguably, it's not a business model even for them.”
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Santos: A subscription-only checkout converted better than offering one-off purchases
“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, y…”
Santos: Dream Stories trains consistent models using synthetic photo variations
“We were able to reduce the number of pictures required to literally just one, because then we're like, holy , you know, we can essentially just ask for one picture, generate the synthetic version of it, and then say, do you like this? Great. So we generate a f…”
Foster: OpenAI's Agent Builder without Zapier is just a chatbot builder
“In fact, I would wager, if you're not using AgentBuilder with Zapier, you're probably using like a much It's basically just a vanilla chat, chatbot builder, is what this is.”
Foster: Zapier uses AI to automatically critique and coach its executive team
“And so for our exec team meetings, we have these recorded. And so we'll take the transcript automatically. We'll send it to a prompt. That is based on the five dysfunctions of a team. So if you haven't read five dysfunctions of a team, it's, it basically descr…”
Hastings: Traditional bookkeeping fails because outsourced bookkeepers lack software context
“So one reason that traditional bookkeeping tends to be so painful is that it's often outsourced to people that are maybe overseas and they, they're great, but they just don't have the context of what our software business is doing and what are the vendors that…”
Hastings: Plaid is not accurate or sufficient for full bookkeeping
“So Plaid isn't a hundred percent accurate. I will say that we use a mix of Plaid and Finicity and other tools and the, but the best is when companies have APIs where the data is coming in? Well, the reason that Plaid isn't enough is that there's always small t…”
Hastings: QuickBooks Lacks Automated Checks and Requires Manual Data Verification
“And the way QuickBooks is set up is it just makes it really easy for you to make those mistakes, because it doesn't have all these checks built in. It's really just sort of a blank slate you can write into, and the only way to verify that the data is correct i…”
Hastings: Bench failure left customers without access to critical financial data
“You think of the companies like Bench going out of business and people have no access to their history of the most critical business data.”
Hastings: QuickBooks' generic database approach prevents it from serving industries well
“QuickBooks, it can solve for any sort of business model because it's so generic, but because of that, it's sort of just, it's like I said, a blank slate, just a little database. You can write anything into there, and because of that, it can support any busines…”
Tossell: Developer relations mirrors founder roles in community and product ownership
“The developer relations feels very similar to like a founder role where you need to be on top of your community. You're the person that everyone reaches out to. You've got to build a product or understand the products in and out. You've got to grow the product…”
Tossell: AI Agents Will Worsen Founder Context Switching and Productivity Anxiety
“Like, it feels like it's actually, you can work on even more stuff now, so actually people are going to get worse off feeling like they should be really productive, but actually feeling like, I've done absolutely nothing this week except for I tried to do thes…”
Tossell: AI coding tools will not turn everyday consumers into software builders
“My mum still won't build an app even though you can use something like Lovable. It's, because I think it's still, you've got to want to do the building bit. Like, that's still the issue. It's either someone like my mother wants the app built, doesn't want to s…”
Tossell: AI-powered email search is awful across all existing tools
“AI search on email is awful. Whichever tool and like wrapper you use, I've tried a lot of them. It's just, it doesn't work.”
Tossell: Solo billion-dollar companies are unlikely because building alone is boring
“We hear this all the time. It's going to be one person, ten billion dollar company. Like, okay, well, it's boring by yourself. Like, if people want to have other people around them, I think it's natural to, oh, I just, I could just do, use some help with just …”
Singla: AI can now automate 80% of content complexity levels
“One to four, which is high volume, low value content will get automated. And everything above that five to 10 will need experts enabled by AI. I can say safe to say that with AI now it's one to seven or one to eight, and we keep getting better and better.”
Singla: Web traffic is declining for 80% of websites globally
“80% of the websites in the world, traffic's been going down.”
Singla: Search results will soon favor short-form videos over written articles
“Telling you these videos very soon are going to start popping up on search instead of that article you were reading from, you know, maybe booking.com.”
Singla: LinkedIn accounts for roughly 12% of all ChatGPT citations
“Just as an experiment, you'll see, LinkedIn gets cited almost on 12% of ChatGPT citations.”
Smith: Winning AI search requires offsite citations, not just on-domain pages
“And if in chat you say, what's the best website builder and Webflow's URL is the number one citation and nobody else mentions Webflow, then they won't win. And so for these popular questions, the way to win is not just a page on your site. It's pages off of yo…”
Ethan Smith: Winning AEO requires optimizing YouTube and Reddit, not pure AEO
“So actually to do answer engine optimization really well, I think it's not doing pure answer engine optimization.
It's doing all of these other channels, but doing YouTube and Reddit with the intention of helping you on answer engine optimization.”
Smith: Startups can win AI search visibility quickly via multi-channel offsite content
“If I'm making viral YouTube videos and you know, a TikTok video and an Instagram story and a Reddit thread, I can be the best product tomorrow. So the time to impact is fast and I can grow on these other channels without really having a substantial brand.”