Apfelbaum: AI lets agency handle 100 clients without hiring new staff
Joe Apfelbaum · #2291 He keeps launching AI businesses · Dec 30, 2025 · at 25:36
Joe Apfelbaum explains how integrating AI tooling and GoHighLevel workflows drastically increased Ajax Union's operational leverage compared to its early agency staffing model.
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“When I started Ajax Union, I used to hire one new employee for every 10 small businesses I would take on. That was a very, very expensive thing. Very expensive thing. Now I could take on a hundred customers, and I don't have to hire anybody. I could take on a hundred service customers for Ajax Union in twenty-twenty-six, even at a thousand dollars a month, and I don't have to hire a new rep.”
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