Joe Apfelbaum, founder of LinkedIn AI assistant evyAI, discusses his solo rapid-prototyping workflow with host Andrew Warner.
Assertion Not checkable as stated
Apfelbaum: Tony Robbins sells an AI course with a GPT that "sucks"
“Tony Robbins just came out with an AI course, and then I join his AI course, and he's not teaching anything that's super valuable in there, and people pay a thousand dollars to learn how to create a custom GPT that, by the way, sucks, so I'm in his community, …”
Insight
Apfelbaum: Monetizing AI Education Requires No Formal Certification or Prep
“There's zero preparation done. I'm literally learning AI while they're learning AI, and they are paying me to learn together with me, so it's not like I have to have some type of Capitalize certification.”
Assertion Not checkable as stated
Apfelbaum: $3.80 ad CAC converts into $3,600-per-year Evai SaaS subscriptions
“We ran an ad asking people if they want the 99 hacks, And that ad cost me three dollars and 80 cents per person, and a large percentage of the people buy the hacks and then buy Evie AI Pro, which is 3600 dollars a year.”
Assertion Not checkable as stated
Apfelbaum: AI lets agency handle 100 clients without hiring new staff
“When I started Ajax Union, I used to hire one new employee for every 10 small businesses I would take on. That was a very, very expensive thing. Very expensive thing. Now I could take on a hundred customers, and I don't have to hire anybody. I could take on a …”
Insight
Apfelbaum: Internet users prefer done-for-you services over software tools
“The headshot software that I built is actually a service for people because people don't want to use software. People, especially people on the internet, what they want to do is they want you to just deliver headshots for them.”
Disclosure
Apfelbaum: Sells $500 AI Course and $3,000/Year Mastermind Learning Live
“Pay me 500 bucks, and a bunch of people paid 500 bucks, and people are still paying 500 bucks, and I said, as an ongoing thing, if you want to meet me every single month for three hours, because I'm learning AI myself, it's 3000 dollars a year, and a percentag…”