Ethan Smith explains how new startups can bypass domain authority hurdles and get cited by AI models through offsite channels.
0:00 / 0:17exact quote · 17.3s
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“If I'm making viral YouTube videos and you know, a TikTok video and an Instagram story and a Reddit thread, I can be the best product tomorrow. So the time to impact is fast and I can grow on these other channels without really having a substantial brand.”
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