Insight certainty 4/5 debate potential 3/5

Smith: Startups can win AI search visibility quickly via multi-channel offsite content

Ethan Smith · #2285 AEO: How to make ChatGPT promote you · Nov 11, 2025 · at 14:24

Ethan Smith explains how new startups can bypass domain authority hurdles and get cited by AI models through offsite channels.

0:00 / 0:17exact quote · 17.3s
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“If I'm making viral YouTube videos and you know, a TikTok video and an Instagram story and a Reddit thread, I can be the best product tomorrow. So the time to impact is fast and I can grow on these other channels without really having a substantial brand.”

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