Smith: AEO software tools are defenseless commodities
Ethan Smith · #2285 AEO: How to make ChatGPT promote you · Nov 11, 2025 · at 34:19
Ethan Smith, SEO and AEO expert at Graphite, explains why emerging Answer Engine Optimization software products lack defensibility.
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“Who's unique and special? And the answer is no one. If, because it's impossible to be unique and special, And the reason it's impossible to be unique and special is because these are not hard to build. These are commodity. These are easy to build relatively commodity tools with no technical defensibility or algorithm defensibility”
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