The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Cessario: Brand Is the Moat Because Giant Corporations Can't Create Brands
“Brand is the moat, and I think it's hard for people to wrap their head around what that means, but there's a lot of Sort of historical precedents to show that that's the case... It shows that giant companies are really bad at creating brands. Like they, there'…”
Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America
“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”
Kirban: Zico switched to concentrate after Coca-Cola invested
“As soon as Coke invested in that business,
They moved to a concentrate model. So they were no longer a hundred percent pure premium coconut water, not from concentrate.”
Trout: Coca-Cola invested in Health-Ade Kombucha
“I was extremely proud and am extremely proud that we've been able to build something literally from nothing from that table to something that the biggest beverage company in the world would want to invest at this level.”
Chouinard advises entrepreneurs to invent new categories rather than fight incumbents
“If you want to be successful in business, you don't go up against Coca-Cola and You know, these big companies there, they'll kill you. You just do it differently. You figure out something that no one else has thought about, and you do it a totally different wa…”
Wurzbacher: Climeworks sold its first captured CO₂ to greenhouses and Coca-Cola
“Our first Plant we built here in Switzerland, and that is taking, that's still an operation, that is taking CO₂ out of the air to then sell the CO₂ to a greenhouse. They are fertilizing their plants with CO₂, and also to Coca-Cola, who are making sparkling dri…”
Honest Tea expanded from 15,000 to over 100,000 stores with Coca-Cola
“We were in 15,000 stores when Coke invested. Now we're in over a 100,000 stores.”
Raz: Honest Tea Exceeds 1B Bottles Sold and $170M Annual Revenue
“By the way, the company has now sold more than a billion bottles of its beverage. It's now completely owned by Coca-Cola with annual sales of more than a hundred and seventy million dollars.”
Goldman: Coca-Cola grew Honest Tea from 15,000 to over 100,000 stores
“We were in 15,000 stores when Coke invested. Now we're in over a 100,000 stores.”