Goodwin: Consumers will not switch beverage habits without leading with flavor
Ben Goodwin · Olipop: Ben Goodwin · Sep 2, 2024 · at 48:40
Ben Goodwin, co-founder of Olipop, discusses why health-focused beverages fail if they prioritize health claims over delicious taste and nostalgia.
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“Good, good luck trying to get a bunch of people to switch their behavior if something doesn't lead with delicious flavor. And when we Talk to our consumers and try to figure out, hey, what's contributed to our kind of growth and the high level of kind of advocacy that our customers have for the product. It's, it really, a lot of it is the emotional and flavor relationship first.”
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