Ben Goodwin
17 statements across 2 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Sep 2, 2024 by Ben Goodwin · across every show →
On the record as a speaker too: Ben Goodwin's record, appearances and statements → this page counts the times other people say the name.
Everything said about Ben Goodwin, oldest first
Sep 2, 2024
Sep 2, 2024
Sep 2, 2024
Sep 2, 2024 neutral
Sep 2, 2024
Sep 2, 2024
Sep 2, 2024 positive
Goodwin: Startup co-founders must share identical, merciless obsession with the mission
“You really do need someone just mercilessly obsessed as you are on, on what's important about what you're doing, right? They can't have a problem rolling their sleeves up. You're co-pilots together in a plane that barely flies that's going a thousand miles an …”
Sep 2, 2024
Goodwin: Consumers will not switch beverage habits without leading with flavor
“Good, good luck trying to get a bunch of people to switch their behavior if something doesn't lead with delicious flavor. And when we Talk to our consumers and try to figure out, hey, what's contributed to our kind of growth and the high level of kind of advoc…”
Sep 2, 2024
Ben Goodwin: Electrostatic guns and Ziploc bags create low-cost bioreactors
“You buy a bunch of Ziploc bags, because they're pre-sterilized. And you get an electrostatic gun, and you run the electrostatic gun over the Ziploc bags to create micro punctures. So all of a sudden you create this sterilized breathable membrane, and then you …”
Sep 2, 2024 positive
Goodwin: 2020 Pandemic Shifted Olipop Customers to Multi-Can Weekly Stockups
“It turned out that for those customers that had discovered us and basically were falling in love with the brand, they were already considering it in an essential shop for the week. So people weren't just going in and grabbing a can. They were going in and grab…”
Sep 2, 2024 neutral
Sep 2, 2024 neutral
Ben Goodwin: Investors prefer clear founder archetypes like 'mad scientist'
“I think that people really love to create categorizations for other folks, so it allowed people to put me in the, oh yeah, he's the kind of brilliant, mad scientist-y guy, and here's the kind of corporate guy, and they, it allowed them to categorize us in a wa…”
Sep 3, 2026 positive
Goodwin: Human Study Shows Olipop Vintage Cola Keeps Blood Sugar Stable
“We just published our first piece of human research on blood sugar stability. And we found that, you know, in that research, Olipop didn't spike people's blood sugar, kept their blood sugar stable. We were studying the vintage cola in that one.”
Sep 3, 2026 negative
Goodwin: Hearing Terms Are 'Market' Means Entrepreneurs Should Push Back
“Anytime I hear the quote, something's market, you know, it's like a, and everyone kind of goes, oh, this is kind of what you need to learn how to accept, and I'm kind of like, that, the second you tell me that something is market is the second I know that we h…”
Sep 3, 2026 neutral
Sep 3, 2026
Goodwin: Food Products Must Win Blind Taste Tests Over Health Claims
“So then, you know, number one's always taste, right? So if you quote blind taste tests against all your major competition, especially in your price point, Are you coming out on top? If you basically aren't getting a yes, then the structural argument behind the…”