Insight certainty 4/5 debate potential 2/5

Goodwin: Startup co-founders must share identical, merciless obsession with the mission

Ben Goodwin · Olipop: Ben Goodwin · Sep 2, 2024 · at 25:43

Olipop co-founder Ben Goodwin reflects on a failed early partnership and what founders should look for when selecting a business partner.

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“You really do need someone just mercilessly obsessed as you are on, on what's important about what you're doing, right? They can't have a problem rolling their sleeves up. You're co-pilots together in a plane that barely flies that's going a thousand miles an hour. So you have got to be tight and focused.”

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