Goodwin: Raising Equity Is Risky; Founders Should Seek Bank Loans Instead
Ben Goodwin · Advice Line with Ben Goodwin of Olipop · Sep 3, 2026 · at 30:55
Olipop co-founder Ben Goodwin counsels Sarah Godfrey, owner of an early-stage allergen-free bakery, on capitalization strategies for scaling production.
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“Raising equity is really complicated, and it's easy to get screwed, and you have to generate some sort of return, but I would start to go look at small business loans.”
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