Assertion certainty 3/5 debate potential 1/5

A New York Times review brought massive daily crowds within two weeks

Dominique Ansel · The Cronut and Dominique Ansel Bakery: Dominique Ansel · Jun 17, 2024 · at 26:31

Pastry chef Dominique Ansel recounts the surge in foot traffic at Dominique Ansel Bakery following a review by The New York Times writer Florence Fabricant in 2011.

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“After the New York Times article, I think it was like two weeks after we opened, we were slammed every single day. It was like madness.”

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Opinion
Ansel: Bread should be priced higher given the required labor
“By nature, in France, people think that bread should be cheap. And I, you know, I don't believe in that. I believe the bread should be a little bit more expensive. It takes so much labor and so much time.”
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The Cronut went viral because consumers could instantly visualize the product
“I think, first, like, the name is cool. The simplicity of, like, when you look at it looks like a donut. When you hear about it, It's croissant and donut, so you can visualize it without even eating.”
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Disclosure
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“Even if you give me all the money of the world tomorrow, you cannot plan for this. You cannot expect the same You know, kind of, like, frenzy. You cannot, like, you know, inception people into liking the idea or not. They like it or not, for X, Y, Z, and again…”
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Disclosure
Ansel refused to mass-produce and ship frozen Cronuts worldwide
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