The Cronut went viral because consumers could instantly visualize the product
Dominique Ansel · The Cronut and Dominique Ansel Bakery: Dominique Ansel · Jun 17, 2024 · at 39:50
Dominique Ansel, founder of Dominique Ansel Bakery, explains why his hybrid Cronut pastry resonated immediately with the public in 2013.
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“I think, first, like, the name is cool. The simplicity of, like, when you look at it looks like a donut. When you hear about it, It's croissant and donut, so you can visualize it without even eating.”
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