Ansel: Viral success cannot be bought, planned, or manufactured on demand
Dominique Ansel · The Cronut and Dominique Ansel Bakery: Dominique Ansel · Jun 17, 2024 · at 50:33
Dominique Ansel, creator of the viral Cronut pastry, reflects on whether viral success can be engineered or planned.
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“Even if you give me all the money of the world tomorrow, you cannot plan for this. You cannot expect the same You know, kind of, like, frenzy. You cannot, like, you know, inception people into liking the idea or not. They like it or not, for X, Y, Z, and again, for a million reasons, it went viral. You cannot, like, give me all the money of the world and expect me to recreate something that goes viral. I have some great ideas, for sure. What goes viral or not, at the end of the day, it's not me who decides.”
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