Ansel refused to mass-produce and ship frozen Cronuts worldwide
Dominique Ansel · The Cronut and Dominique Ansel Bakery: Dominique Ansel · Jun 17, 2024 · at 54:03
Pastry chef Dominique Ansel discusses resisting pressure from investors and advisors to massively commercialize and mass-produce his viral Cronut pastry.
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“I don't want to run a factory, you know, producing like a million cornets every day and ship it frozen around the world. It's, I don't believe in that.”
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