Ansel lost friendships enforcing a strict no-VIP line policy for Cronuts
Dominique Ansel · The Cronut and Dominique Ansel Bakery: Dominique Ansel · Jun 17, 2024 · at 42:49
Dominique Ansel, founder of Dominique Ansel Bakery, discusses requiring friends, family, and movie producers to wait in the multi-hour line alongside other customers.
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“Yes, I mean, I lost a few friends in the process, but I wanted to be true to myself, you know. I was out of respect of people coming as early as two o'clock in the morning. If you want to try, you have to go in line.”
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