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The New York Times

also referred to as: new york times

includes The New York Times Magazine, New York Times Cooking

22 statements across 17 episodes · 7 bullish · 1 bearish · 16 people on the record · first statement Apr 24, 2017 by Barbara Corcoran · said 264 times in 108 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (144), Luis von Ahn (18), Barbara Corcoran (9), Michael Kors (6), Jenn Hyman (5), Amanda Hesser (5), Seth Tibbott (4), Kathleen King (4)

tap a year for its mentions
004010802020162017201820192020202120222023202420252026episodesmentions
0102020162017201820192020202120222023202420252026episodes it came up in
0021042020162017201820192020202120222023202420252026episodesmentions per episode
2026 8 mentions in 8 episodes 1 per episode
2025 14 mentions in 9 episodes 2 per episode
2024 21 mentions in 12 episodes 2 per episode
2023 40 mentions in 13 episodes 3 per episode
2022 22 mentions in 9 episodes 2 per episode
2021 75 mentions in 20 episodes 4 per episode
2020 48 mentions in 20 episodes 2 per episode
2019 12 mentions in 7 episodes 2 per episode
2018 1 mention in 1 episode
2017 22 mentions in 8 episodes 3 per episode
2016 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about The New York Times, oldest first

Apr 24, 2017
Assertion Not checkable as stated
Corcoran: The Corcoran Group owed over $300k after 1987 crash
“Well, I was really on the brink of declaring that it was over, but I was ashamed in trying to make back the money I owed to various suppliers like my ad agency the New York Times, but I owed over 300,000 dollars.”
Barbara Corcoran Apr 24, 2017 ▶ 31:28 Real Estate Mogul: Barbara Corcoran
Jul 10, 2017 negative
Opinion
Wenner: Early society did not produce great women journalists in rock/culture
“It didn't matter to me, but it's just that the general society just didn't produce great women journalists at that time. There are a few who wrote for the times, but not many who wrote in our area.”
Jann Wenner Jul 10, 2017 ▶ 33:55 Rolling Stone: Jann Wenner
Aug 7, 2017 bullish
Assertion Not checkable as stated
NYT article drove RTR's entire first-year sales projection in three weeks
“So because of hustling to get this story and the luck of ending up on the front page of the New York Times, we met our first year sales projections in three weeks”
Jenn Hyman Aug 7, 2017 ▶ 28:07 Rent The Runway: Jenn Hyman
Nov 13, 2017 positive
Insight
Krieger: Dropping app descriptive tags in press signals mainstream cultural arrival
“I noticed that the New York Times, when they would cover us, had stopped saying Instagram, comma, The photo sharing app, and then it was just Instagram. I'm like, oh, we are, we have now reached the point where they can assume that most of their readers know w…”
Mike Krieger Nov 13, 2017 ▶ 20:23 Instagram: Kevin Systrom & Mike Krieger (2017)
May 25, 2020
Assertion Not publicly verifiable
Von Ahn: reCAPTCHA charged NYT $42,000 per archive year
“The number we came up with was for every year of content, we will charge you 42,000 dollars.”
Luis von Ahn May 25, 2020 ▶ 25:58 reCAPTCHA and Duolingo: Luis von Ahn
May 25, 2020
Assertion Supported
Von Ahn: reCAPTCHA digitized a year of NYT archives weekly
“A year was being done in about a week.”
Luis von Ahn May 25, 2020 ▶ 26:38 reCAPTCHA and Duolingo: Luis von Ahn
Jun 15, 2020 positive
Assertion Not checkable as stated
A two-star NYT review tripled Union Square Cafe's business overnight
“That two-star review that we got. I think it tripled our business overnight.”
Danny Meyer Jun 15, 2020 ▶ 17:58 Shake Shack: Danny Meyer
Feb 4, 2021 neutral
Insight
Shyamalan: Box Office, Critics, and External Validation Are Irrelevant
“So all this other stuff, to be honest, I've learned is irrelevant. How many people did come on the weekend, and what did the New York Times think, and what did that fan think, and oh, that other guy made that much, or did that, or oh, the cover, they offered y…”
M. Night Shyamalan Feb 4, 2021 ▶ 10:23 How I Built Resilience: M. Night Shyamalan
Apr 5, 2021 neutral
Assertion Not checkable as stated
Hesser and Stubbs took $50,000 annual salaries following Food52's seed round
“So we gave ourselves 50,000 dollars which is Like what I made in 1997 when I was hired at the New York Times.”
Amanda Hesser Apr 5, 2021 ▶ 1:05:06 Food52: Amanda Hesser
Apr 5, 2021 neutral
Opinion
The New York Times judges output over pedigree in a competitive culture
“I actually don't think of the Times as a particularly, like, snobby place about, like, your resume. It's really about the work you're doing. They're really focused on, like, what you're producing. It is incredibly competitive. It's not warm and fuzzy”
Amanda Hesser Apr 5, 2021 ▶ 27:24 Food52: Amanda Hesser
May 3, 2021 positive
Assertion Not checkable as stated
EMP Never Had an Empty Seat After Its NYT Review
“The review came out, and it was a glowing review, and we never had an empty seat since that day.”
Daniel Humm May 3, 2021 ▶ 36:51 Eleven Madison Park: Daniel Humm
May 3, 2021
Assertion Not checkable as stated
Humm Packed the Dining Room With Friends for the NYT Critic
“So on nights that we thought he would come, we would invite a bunch of people, friends, regular guests. So the restaurant felt full when he came.”
Daniel Humm May 3, 2021 ▶ 35:47 Eleven Madison Park: Daniel Humm
Nov 29, 2021
Assertion Not checkable as stated
Tibbott put The Washington Post on hold for The New York Times.
“At one point, I had to put the Washington Post on hold to talk to the New York Times.”
Seth Tibbott Nov 29, 2021 ▶ 39:45 Live Episode! Tofurky: Seth Tibbott (2019)
Apr 18, 2022 positive
Assertion Not checkable as stated
Zola's team leaked Hallmark's ad ban to NYT without executive permission
“The thing that I am most proud of this entire incident, was that the team didn't ask permission to go and tell the New York Times.”
Shan-Lyn Ma Apr 18, 2022 ▶ 1:00:00 Zola: Shan-Lyn Ma
Oct 10, 2022
What-if
Brian Lam regrets not negotiating a formal role during the NYT acquisition
“If I could do it again, I would have negotiated a job for myself because I thought I'd be hovering like an owner does.”
Brian Lam Oct 10, 2022 ▶ 1:04:11 Wirecutter: Brian Lam
Oct 10, 2022
Assertion Contradicted
The New York Times acquired Wirecutter for more than the reported $30M
“Is that number is actually wrong. It was a leak that was incorrect, but the times published it. It was more, but it wasn't an extraordinary amount.”
Brian Lam Oct 10, 2022 ▶ 1:02:07 Wirecutter: Brian Lam
Dec 18, 2023
Assertion Not publicly verifiable
Von Ahn: reCAPTCHA charged the NYT $42,000 per archive year
“And we, the number we came up with was for every year of content, we will charge you 42,000 dollars.”
Luis von Ahn Dec 18, 2023 ▶ 26:11 reCAPTCHA and Duolingo: Luis von Ahn (2020)
Dec 18, 2023
Assertion Supported
Von Ahn: reCAPTCHA digitized a year of NYT archives every week
“A year was being done in about a week.”
Luis von Ahn Dec 18, 2023 ▶ 26:50 reCAPTCHA and Duolingo: Luis von Ahn (2020)
Feb 22, 2024 neutral
Assertion Not checkable as stated
Major Publishers Evaluated Apture Solely on Dwell Time and Ad Impressions
“We did deals with the Washington post, the New York times, the economist, and they would ask us one question, which was how much did you increase the amount of time people spent on my website? Okay. How many ad views impressions did you increase?”
Tristan Harris Feb 22, 2024 ▶ 3:52 The peril (and promise) of AI with Tristan Harris: Part 1
Jun 17, 2024 positive
Assertion Not checkable as stated
A New York Times review brought massive daily crowds within two weeks
“After the New York Times article, I think it was like two weeks after we opened, we were slammed every single day. It was like madness.”
Dominique Ansel Jun 17, 2024 ▶ 26:31 The Cronut and Dominique Ansel Bakery: Dominique Ansel
Oct 27, 2025 positive
Insight
The viral Jericho campaign yielded few repeat buyers but massive SEO backlinks
“Interestingly, from a business standpoint, we then did some analysis on, hey, did these people become customers and come back? Nah, not really. But what I realized was we're getting links, as you can imagine, mattered a lot then. New York Times. That's a lot o…”
Jeff Braverman Oct 27, 2025 ▶ 42:43 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Jul 6, 2026
Assertion Not checkable as stated
Escape My Bubble Gained 100,000 Signups After New York Times Coverage
“I think it was written about, or mentioned in the New York Times, and that drove close to a 100,000 signups for the extension.”
Krishna Kaliannan Jul 6, 2026 ▶ 13:27 Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
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