The viral Jericho campaign yielded few repeat buyers but massive SEO backlinks
Jeff Braverman · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · Oct 27, 2025 · at 42:43
Jeff Braverman, CEO of Nuts.com, explains the true business outcome of the 2007 viral campaign protesting the cancellation of the TV show 'Jericho'.
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“Interestingly, from a business standpoint, we then did some analysis on, hey, did these people become customers and come back? Nah, not really. But what I realized was we're getting links, as you can imagine, mattered a lot then. New York Times. That's a lot of authority. It's lending. Ultimately, when they can't, you'll get a kick out of this. When the campaign was done, I then redirected that page to our nuts page.”
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