NutsOnline

“Interestingly, from a business standpoint, we then did some analysis on, hey, did these people become customers and come back? Nah, not really. But what I realized was we're getting links, as you can imagine, mattered a lot then. New York Times. That's a lot o…”

“So the number I remember was we shipped 40,000 pounds of peanuts. So that's that full truckload of peanuts.”

“We would take catalogs from our suppliers, and you'd dump them into a keyword tool. So you didn't need to do any Research. It just told you what people were searching for.”

“We launch the ad campaigns immediately on, and it's like the floodgates completely open. It goes up 10 X immediately. But if we were doing three orders a day, suddenly it's 30.”