Sephora, every mention
73 scenes, the whole family · ← back to Sephora
tap a year for its mentions
every year anyone Guy Raz 96Holly Thaggard 22Nancy Twine 21Tiffany Masterson 16Carrie Gross 5Joey Shamah 4Vicky Tsai 3Emily Weiss 3Brittany Lowe 3Rea Ann Silva 2
Verbatim, from the transcripts: the passages where Sephora comes up
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
- ▶ 30:03 Joey Shamah And Good Housekeeping gave a feature of our lip gloss at a dollar versus a lip gloss that was sold in Sephora for 24 dollars of Stila Cosmetics, and they said, 3 times in the scene
- ▶ 52:49 Joey Shamah We are going to compete with Sephora and
Advice Line with Chieh Huang of Boxed
- ▶ 18:41 Chieh Huang Like, meaning that this is going to be really big, like we're going to see Surfing Cow and Sephora and Whole Foods and everywhere over the next five, 10 years, or we're going to see it nowhere.
Advice Line with Serial Entrepreneur Mark Cuban
- ▶ 18:03 Macy Schmidt When I was in my senior year of college, I heard about Sephora tweens, and I don't know if you've heard that term, but it was all over social media and the news of these twelve-year-olds, even as young as eight, going to Sephora and using… 2 times in the scene
- ▶ 19:28 Mark Cuban Yeah, as a two-girl dad, I can appreciate it all, and I've been in Sephora with one of my daughters, and it was just not even her.
Advice Line with Niraj Shah of Wayfair
Madison Reed: Amy Errett
- ▶ 52:56 Amy Errett The buyer used to work for our head of product at Sephora.
Dr. Dennis Gross Skincare: Dennis and Carrie Gross
- ▶ 0:32 Carrie Gross Sephora's doors closed.
- ▶ 23:53 Guy Raz And then Carrie decides to pitch it to a French beauty store that's relatively new to the US, Sephora. 3 times in the scene
- ▶ 36:42 Carrie Gross But I will tell you, it would, it would be kind of humorous where I'd be like, you know, sneaking around like Nordstrom and walking through Sephora and hearing people saying like,
- ▶ 37:51 Carrie Gross And that was also disruptive and risky, and Sephora was a huge, huge, huge help to us at that point, because I think they were scared too.
- ▶ 45:17 Carrie Gross And Dennis's practice closed, Sephora's doors closed, every spa closed, and we were sitting looking at each other,
- ▶ 47:09 Carrie Gross We actually, in 2023, launched into Sephora Europe, so I think we opened something like 17 countries in a period of, like, three months.
Mrs. Meyer's Clean Day: Monica Nassif
Advice Line with Jane Wurwand of Dermalogica
Advice Line with Vicky Tsai of Tatcha
- ▶ 22:32 Brittany Lowe So my question is, um, if you were building a skincare brand, say Taja, in twenty-twenty-four, what would be, like, the top three things that you would be focusing on right now, knowing that, you know, you want to be on QVC, you want to… 3 times in the scene
Advice Line with Holly Thaggard of Supergoop!
- ▶ 13:42 Holly Thaggard I really believe if you focus all of your energy into that model of distribution, I can't tell you how many years I have taken a summer tour of Sephora stores and gone from LA to New York in every single one of their big doors and just…
SmartSweets: Tara Bosch
- ▶ 16:45 Tara Bosch Commercial shipments from Sephora and stuff.
Ouidad hair products: Ouidad Wise
- ▶ 53:14 Ouidad Wise I was doing Sephora.
Advice Line with Maureen Kelly of Tarte Cosmetics
- ▶ 21:51 Guy Raz But what, what Tiffany did was, you know, she went to every trade show and eventually buyers from Sephora and Ulta came by and, and then she got meetings and it was just her and her, and her sister at a trade show and a fold up table, you…
- ▶ 28:12 Guy Raz Just Sephora and Ulta and just say, hey, Guy's got this, like, thing.
Drunk Elephant: Tiffany Masterson
- ▶ 2:35 Guy Raz Most people she spoke to also hated the packaging and colors, and she was advised not to focus on higher-end retailers like Sephora.
- ▶ 24:48 Tiffany Masterson One is, I've reached out to Sephora. 3 times in the scene
- ▶ 52:47 Guy Raz Okay, when you launched in 2013, when you, like, went live with a website, I know that your goal was to get this into Sephora, and your brother-in-law felt, I think, understandably, that that was an unrealistic goal. 4 times in the scene
- ▶ 1:03:06 Tiffany Masterson They have to choose to meet you, and Sephora wasn't on it. 10 times in the scene
- ▶ 1:07:54 Guy Raz When you finally, you launch in Sephora in January, 2015, this is the, really the first major brick and mortar that you're in. 15 times in the scene
- ▶ 1:18:19 Tiffany Masterson I was, but here, so something amazing happened before that, which was that, so in the summer of 2016, I went to a Sephora conference, and by the time I got to the booth, there were two ladies standing in my booth, and I didn't, had never… 3 times in the scene
Briogeo Hair Care: Nancy Twine (2020)
- ▶ 1:03 Guy Raz I'm Guy Raz, and on the show today, how old family skincare recipes and a personal tragedy inspired Nancy Twine to build a natural hair care line called Briogeo, one of the fastest growing hair brands sold at Sephora. 3 times in the scene
- ▶ 29:44 Nancy Twine And that's where I was a little bit stuck, because without my mom and without advanced knowledge of chemistry, I didn't feel comfortable formulating the products on my own in a way in which, you know, I could sell them to a Sephora, for…
- ▶ 49:19 Nancy Twine I was targeting the prestige retailers of the world, like Sephora, Nordstrom, etc. 6 times in the scene
- ▶ 56:39 Guy Raz Knowing what I know about the beauty industry from the interviews we've done on the show, Sephora is like Valhalla. 2 times in the scene
- ▶ 56:50 Guy Raz Was Sephora, like, front and center in your mind? 6 times in the scene
- ▶ 1:01:23 Nancy Twine So if I hit my targets, the next step would be to launch Briogeo in 25 of the then 400 Sephora stores. 7 times in the scene
- ▶ 1:06:18 Guy Raz And at this point now, that now that you're in Sephora, in the shops, and they're making bigger and bigger orders, and presumably they're by far and away your biggest platform now, how were you able to fund making more product? 2 times in the scene
Tarte Cosmetics: Maureen Kelly
- ▶ 25:16 Maureen Kelly Um, no, so Sephora wasn't even in the United States yet at that point.
- ▶ 38:40 unnamed speaker And I started to get offer calls from, like, Sephora and QVC, and I just said, like, absolutely not.
- ▶ 51:04 Guy Raz Her main client is still the luxury retail store Bendel's, but then the cosmetic chain Sephora comes knocking. 4 times in the scene
- ▶ 1:04:39 Maureen Kelly And then, you know, they may buy it there, many do, but they also may stroll into Ulta or Sephora and buy your product there.
Beautyblender: Rea Ann Silva
- ▶ 2:52 Guy Raz Rhianne called the brand Beauty Blender, and eventually, her sponges got picked up by the big beauty stores, including Ulta and Sephora.
- ▶ 48:28 Rea Ann Silva Were walking into places like Sephora and asking for them.
- ▶ 48:34 Guy Raz Because they were not, they were not available at Sephora at that point. 2 times in the scene
- ▶ 51:44 Guy Raz Did you, did you say, did you go to, because obviously Sephora, Alta, these are big mass distribution, you know, these are big retailers. 5 times in the scene
- ▶ 55:14 Guy Raz So, all right, so you managed to get this into Sephora and Ulta, I think, around 2012.
- ▶ 1:02:05 Rea Ann Silva There absolutely was, and, but it also set us up for more conversation, more explaining, more trying to kind of undo that narrative, if you will, and so also set me up to be able to create other products, so that's why now, I mean, I have…
Bluemercury: Marla and Barry Beck
- ▶ 3:18 Guy Raz Sephora and Ulta, for example, are much bigger companies than Blue Mercury.
- ▶ 14:11 Guy Raz I mean, Sephora existed, but it didn't come to the U.S. really until the 2000.
- ▶ 50:00 Marla Beck And that's really the genius of Sephora too, right?
- ▶ 55:42 Guy Raz Um, and by this point, um, LVMH, the massive multinational conglomerate, they own Sephora. 5 times in the scene
- ▶ 1:03:19 Marla Beck Let me also take you back to 2014, which is Sephora was expanding aggressively.
How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
Briogeo: Nancy Twine
- ▶ 0:47 Guy Raz I'm Guy Raz, and on the show today, how old family skincare recipes and a personal tragedy inspired Nancy Twine to build a natural hair care line called Briogeo, one of the fastest growing hair brands sold at Sephora. 3 times in the scene
- ▶ 26:56 Nancy Twine And that's where I was a little bit stuck, because without my mom and without advanced knowledge of chemistry, I didn't feel comfortable formulating the products on my own in a way in which, you know, I could sell them to a Sephora, for…
- ▶ 44:09 Nancy Twine I was targeting the prestige retailers of the world, like Sephora, Nordstrom, etc. 6 times in the scene
- ▶ 51:54 Guy Raz Knowing what I know about the beauty industry from the interviews we've done on the show, Sephora is like Valhalla.
- ▶ 52:02 Guy Raz Like, you gotta be in Sephora. 8 times in the scene
- ▶ 58:10 Guy Raz Were you essentially funding the, the product by, through the cash flow, like Sephora would do an order, and then that's how you funded the business, or were you already starting to seek out more outside investors? 8 times in the scene
Tatcha: Vicky Tsai
- ▶ 56:02 Guy Raz You needed to be in Sephora and in the, the, the department stores for it to work. 2 times in the scene
- ▶ 1:15:51 Vicky Tsai Our retail partner, Sephora, who did believe in us in day one. 3 times in the scene
How I Built Resilience: Live with Sharon Chuter
Supergoop!: Holly Thaggard
- ▶ 33:54 Guy Raz Sephora that she cannot afford to lose.
- ▶ 41:10 Holly Thaggard And I had, at that point, also received a phone call from the skincare buyer at Sephora. 6 times in the scene
- ▶ 48:38 Holly Thaggard This is your path to Sephora, and that's your elephant, and we will figure out how to pay for this. 2 times in the scene
- ▶ 52:53 Holly Thaggard So I went to bed that night, and at 11:30, my cell phone lit up, and it said Sephora on it, and that's how I had programmed her name into my phone, was as Sephora. 11 times in the scene
- ▶ 1:00:17 Guy Raz Right, because you still, even if you're in Sephora or Nordstrom, it doesn't mean people are gonna go to your product and buy it. 3 times in the scene
- ▶ 1:06:29 Guy Raz Um, no one is going into Sephora. 2 times in the scene
- ▶ 1:07:03 Holly Thaggard In fact, this week we launched Sephora Canada, and I trained over Zoom, 350 of the cast members in Canada.
- ▶ 1:08:49 Holly Thaggard No, but it was very strategic in that I was telling my story to everybody that would listen, and same is true with my launch at Sephora, because gosh, I was lucky the skincare buyer that year happened to be pregnant and shopping in Giggle,…
How I Built Resilience: Live with Tony Xu and Marcia Kilgore
Birchbox: Katia Beauchamp
Live Episode! Glossier: Emily Weiss
- ▶ 25:51 Emily Weiss 50% of people who go into a Sephora take out their iPhones. 3 times in the scene
- ▶ 38:29 Guy Raz It seems like baked into the business model from the beginning was this very deliberate idea that you were not gonna have your product in the CVS, or Sephora, or at Bloomingdale's, or Lord & Taylor, wherever, that, that this was going to… 2 times in the scene
Carol's Daughter: Lisa Price (2018)
- ▶ 27:46 Lisa Price Yes, Jay-Z, um, Will Smith, Jada Pinkett Smith, and the investment helped us to open up the additional store, um, but also helped us to get into places like Sephora at the time, um, and then subsequently Macy's.
Carol's Daughter: Lisa Price
- ▶ 27:07 Lisa Price Yes, Jay-Z, um, Will Smith, Jada Pinkett Smith, and the investment helped us to open up the additional store, um, but also helped us to get into places like Sephora at the time, um, and then subsequently Macy's.