San Francisco, every mention

592 scenes · ← back to San Francisco

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every year anyone Guy Raz 453Jann Wenner 17Joe Gebbia 13Bayard Winthrop 10Sarah LaFleur 8Matt Mullenweg 8Andy Dunn 8Sadie Lincoln 7Nirav Tolia 7Jeremy Stoppelman 7

Verbatim, from the transcripts: the passages where San Francisco comes up

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Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them Aug 31, 2026 · 1 mention

  • ▶ 44:22 Nicole Bernard Dawes I also get introduced to a new type of bank based in San Francisco called RSF Finance, which was funding mission-driven, socially responsible businesses in Waldorf schools.

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants Aug 17, 2026 · 7 mentions

  • ▶ 7:02 Laura Modi You tell someone over in San Francisco, over on the West Coast, they'll say, I have a friend.
  • ▶ 31:18 Laura Modi I would then drive down to the Innovation Center, which was about an hour outside of San Francisco, and I would meet with the team there who were just a big, beautiful team of nutrition scientists.
  • ▶ 35:25 Laura Modi Every day I was on the phone making introductions, driving all across San Francisco with my baby bump, and pitching Bobby, and it, you know, the other things that happened during this period
  • ▶ 41:22 Laura Modi And, you know, we're living in San Francisco with two kids, so my husband was very, very supportive and also really helped bridge our needs at that time.
  • ▶ 47:07 Laura Modi We only started selling it to San Francisco families, and we would personally go and deliver it.
  • ▶ 58:32 Laura Modi In my basement in San Francisco.
  • ▶ 1:05:11 Guy Raz That year, twenty-twenty-one, you decide to move to Washington, D.C. from San Francisco, because I guess at this point, it's because of COVID era, you guys are totally remote anyway.

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It Aug 3, 2026 · 4 mentions

  • ▶ 6:49 Guy Raz You're living in, at that point, you were living in Mill Valley, just north of San Francisco. 2 times in the scene
  • ▶ 1:04:41 Guy Raz Why wouldn't you open in San Francisco, for example, or, or in, I don't know, in Los Angeles? 2 times in the scene

Advice Line with Susan Griffin-Black of EO Products Jun 25, 2026 · 2 mentions

  • ▶ 17:17 Peter Andrews I am based in San Francisco, and I'm the founder of Culture Wine Company, which is an importer, distributor, and e-commerce retailer focused exclusively on new wave South African wines. 2 times in the scene

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct Jun 22, 2026 · 2 mentions

  • ▶ 23:52 Guy Raz Like, I'm in San Francisco, so I think of Bill Graham, the legendary promoter here, right, who lived here.
  • ▶ 1:02:11 Guy Raz Like in San Francisco, uh, many restaurants add a fee for mandatory healthcare that they have to provide to their employees, and that

Advice Line with Christina Tosi of Milk Bar Jun 11, 2026 · 1 mention

Advice Line with Jeffrey Hollender of Seventh Generation May 28, 2026 · 2 mentions

  • ▶ 31:13 Caroline Buck I have a couple of dogs, and living at the time in San Francisco, uh, I had a very crystal conversion moment of walking my dog in Golden Gate Park and him playing with a pig on a leash, someone's pet pig. 2 times in the scene

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter. May 25, 2026 · 1 mention

Advice Line: New Offerings, Bigger Markets May 14, 2026 · 1 mention

  • ▶ 13:51 Guy Raz because if you, if you buy pottery, like where you are in New Jersey or New York City or San Francisco, Los Angeles,

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant May 11, 2026 · 5 mentions

  • ▶ 32:09 John Gabbert Behind New York and San Francisco.
  • ▶ 44:05 Guy Raz In Chicago, but they might live in San Francisco, and you don't have a shop there.
  • ▶ 47:26 Guy Raz You opened a store in New York and San Francisco, and now you're talking about two of the most important sort of retail spaces in the country, right? 3 times in the scene

Advice Line with Jonah Peretti of Buzzfeed May 7, 2026 · 1 mention

  • ▶ 20:29 Andrew Bruce I'm based out of San Francisco and the founder of Cat Sumo, which is a pet company focused on helping cats live longer, healthier lives through products that encourage play and relaxation, while also strengthening the bond between cats and…

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company May 4, 2026 · 1 mention

Advice Line with Steve Ells of Chipotle Apr 9, 2026 · 2 mentions

  • ▶ 0:48 Guy Raz Uh, Steve, you've been on the show twice, uh, the first time, way back in 2017, when you told us, of course, the origin story of Chipotle, how you were working in a high-end restaurant in San Francisco, and basically you had this idea to…
  • ▶ 15:04 Guy Raz You know, I just went to a, a tequila bar in San Francisco.

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP Apr 2, 2026 · 4 mentions

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Mar 2, 2026 · 1 mention

  • ▶ 24:55 Cameron Healy Produce a whole lot more kettle chips, and so by January or so, Safeway Northern California Division came calling, and they were very enthusiastic, and they wanted to put them in all their stores, but to fulfill that, we had to go to a…

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company Feb 23, 2026 · 1 mention

  • ▶ 33:36 Guy Raz You go to San Francisco, you hire this guy who had been an engineer on the iPhone.

Advice Line with Monica Nassif of Mrs. Meyer's Jan 22, 2026 · 2 mentions

  • ▶ 6:23 Allison Ombres Um, I lived in San Francisco at the time, and so just, I mean, awful experience wig shopping.
  • ▶ 25:06 Monica Nassif Yeah, I would agree, and get a good sales group to really pound away, let's just say, San Francisco.

Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder Jan 19, 2026 · 7 mentions

  • ▶ 5:21 Joan Barnes I was pregnant, um, you know, and we didn't really plan it, but I, we knew we would want to have a family someday, and we've been married four years, so we decided, okay, we'll go for it, and I said, I'd like to just pick up and go, and,… 2 times in the scene
  • ▶ 16:53 Joan Barnes I just, so I skipped down to south of San Francisco to the peninsula, we call it, um, San Mateo, to open up the first one.
  • ▶ 21:46 Guy Raz And so you go to the FTC office in San Francisco, I'm assuming.
  • ▶ 33:35 Guy Raz And, and so this really what, and you, it sounds like you were targeting, um, you know, sort of affluent places initially, New York and Los Angeles and San Francisco, but you were also in Kansas City.
  • ▶ 50:33 Guy Raz There happens to be two massive apparel brands based in San Francisco, Gap and Levi's, and I think at the time, Gap was starting to work on a kid's line as well.
  • ▶ 1:10:27 Joan Barnes And then I opened one in, in another area of Marin County, Larkspur, and then I opened one in the city, and then I realized I can't, I'm, the same stuff is coming up for me again.

Advice Line with Neil Blumenthal of Warby Parker Jan 15, 2026 · 1 mention

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) Jan 12, 2026 · 2 mentions

  • ▶ 34:41 Guy Raz And in, in 1994, right, even though Starbucks was starting to kind of grow, it was in San Francisco and Los Angeles and, and, and people were sort of starting to develop a taste for that Starbucks darker roast, which a lot of people for a…
  • ▶ 41:56 J.P. Iberti Yeah, it's, it's, it's a funny thing with kitchen, you know, a lot of people go into a kitchen and then move away to San Francisco, LA, Denver, Miami, and we had such roots in the kitchen with supply that people ended up taking us with…

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever Dec 15, 2025 · 2 mentions

  • ▶ 7:33 Guy Raz Um, I know, uh, Danae, you grew up in San Francisco, and when you were, I think, still like a teenager, you worked for your dad, right, who I think had like a moving business of some sort? 2 times in the scene

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map. Dec 1, 2025 · 1 mention

  • ▶ 5:10 Meredith Baer I mean, the one thing I do remember is that when we came home, if we went into the city or went into San Rafael, when we came home, they would check our car to make sure we weren't taking any stowaways.

Advice Line with Anthony Casalena of Squarespace Nov 20, 2025 · 1 mention

  • ▶ 27:07 Guy Raz I'm going to spend 10 bucks on whatever I can buy at that store, you know, and I feel like here in San Francisco, there's some great stores at the, at the airports, gift shops.

Advice Line with Chet Pipkin of Belkin International Nov 13, 2025 · 1 mention

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel Nov 10, 2025 · 1 mention

  • ▶ 8:24 Tom Hale I started in, um, San Francisco, took BART to the end of the line, and got out of BART, and rode down the coast, and

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. Nov 3, 2025 · 3 mentions

  • ▶ 32:57 Natalie Gordon And we visited friends in the Bay Area in San Francisco and absolutely loved it, and so we moved to San Francisco when Max was one year old, and that's when I went to BabyList full-time. 2 times in the scene
  • ▶ 34:57 Natalie Gordon Yeah, they give you 50,000 dollars for a percentage of your company, so it was really that first funding round, and life was gonna get really busy, and I was gonna drive now from San Francisco to Mountain View every single day, and I, I've…

Advice Line with Stacy Madison of Stacy’s Pita Chips Oct 16, 2025 · 1 mention

  • ▶ 24:45 Alex Hildebrandt We're very focused geographically, mostly between New York and Boston, and then between San Francisco and LA, uh, that's about the majority of our California sales, um, and that's kind of, uh, at the request of our distributor.

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. Oct 13, 2025 · 2 mentions

  • ▶ 31:12 Alex and Mike Faherty Another friend who's an architect in San Francisco just tell me, like, a couple things, and we built this, basically, trailer that was completely clad in reclaimed wood, and you opened it up, and it was birch wood on the inside with…
  • ▶ 41:11 Guy Raz If you go to San Francisco to Union Square, nobody's in the department stores.

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand Oct 6, 2025 · 12 mentions

  • ▶ 5:12 Guy Raz Alright, so you, you're there for like three years, I think, almost three years, and then you moved to San Francisco to join a private equity firm.
  • ▶ 6:30 Guy Raz I mean, when you are in San Francisco, I mean, this is like, you know, that, that time, I mean, it's like Uber is starting to make waves, and obviously Airbnb is already, you know, really starting to have an impact, and Slack is, is coming… 4 times in the scene
  • ▶ 10:30 Vijen Patel And actually, there was like a little company at the time called Laundry Locker that like kind of tried this out a bit in San Francisco. 2 times in the scene
  • ▶ 13:31 Guy Raz Okay, let's, let's go back to San Francisco for a moment, because at this time, right, when you come up with this idea, as, as is the case with so many different kinds of startups, there were other people working on similar ideas.
  • ▶ 15:56 Vijen Patel So he was in Chicago, actually, and this is, this is hysterical, I'm probably the only founder ever who moved from San Francisco to Chicago. 2 times in the scene
  • ▶ 34:10 Guy Raz So you went from probably making over a hundred grand a year in San Francisco to 40 grand.
  • ▶ 49:57 Vijen Patel And so if you're in some small building in, you know, Marina and SF, or Bucktown in Chicago, or, you know, Brooklyn in New York, we can't serve you.

Craigslist: Craig Newmark — The Forrest Gump of the Internet Sep 29, 2025 · 12 mentions

  • ▶ 2:14 Guy Raz The place was San Francisco and the time was 1995. 2 times in the scene
  • ▶ 13:52 Guy Raz Yeah, and you somehow end up moving to San Francisco in the early nineties. 6 times in the scene
  • ▶ 17:43 Guy Raz Um, alright, so you're in San Francisco, you're going to these meetups, where people are talking about multimedia technology, people are having conversations about where the future of the internet, and you know, now looking back on it, 30… 2 times in the scene
  • ▶ 22:27 Guy Raz So it's 1996 and Craig Newmark's little San Francisco mailing list is really taking off.
  • ▶ 1:01:58 Guy Raz It was like San Francisco.

Nirav Tolia: Nextdoor. How neighborhood chatter went global Sep 15, 2025 · 9 mentions

  • ▶ 21:29 Guy Raz So you didn't just leave, you moved, you left San Francisco, the Bay Area, moved to New York City after this went down, I think. 2 times in the scene
  • ▶ 34:56 Nirav Tolia He lived in an area in San Francisco. 2 times in the scene
  • ▶ 57:04 Nirav Tolia So within a number of days, we left everything in Italy, and we rushed back to San Francisco. 4 times in the scene
  • ▶ 1:05:29 Nirav Tolia Do you know what's happening this weekend in your San Francisco neighborhood?

Advice Line with Dave Weiner of Priority Bicycles Sep 11, 2025 · 2 mentions

  • ▶ 15:47 Guy Raz First thing that comes to mind, because it just so happens that last night I was in San Francisco for dinner with my wife. 2 times in the scene

Advice Line with Tim Ferriss Aug 28, 2025 · 3 mentions

  • ▶ 7:59 Lauren Menard I'm usually based in San Francisco, actually, but I'm in my hometown in Beekmantown, New York right now. 3 times in the scene

(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp Aug 25, 2025 · 3 mentions

  • ▶ 49:40 Ben Chestnut So I remember, I remember one of our biggest competitors announcing that they were opening up, um, an office in San Francisco to be, you know, with all of the other tech companies and show, you know, that they had a presence there. 3 times in the scene

Madison Reed: Amy Errett Aug 18, 2025 · 7 mentions

  • ▶ 5:02 Guy Raz Um, how did you find San Francisco in the nineties?
  • ▶ 5:21 Amy Errett I mean, we had an office, and I hired an assistant here, and Halloween happened, and the assistant came in their, um, costume, which was very customary in a place like San Francisco, but in New York, you would never go to work in your…
  • ▶ 7:11 Guy Raz You met her in San Francisco. 3 times in the scene
  • ▶ 21:59 Guy Raz And, and we do, especially when you're in a status conscious environment, you know, when you're in the San Francisco's or the New York's or Los Angeles's of the world.
  • ▶ 1:05:03 Guy Raz New York, San Francisco,

Advice Line with Justin McLeod of Hinge Jul 17, 2025 · 1 mention

  • ▶ 11:34 Justin McLeod Use that to get the New York market going, and then people started hearing about San Francisco, and we kind of just kept moving like that.

Rick Steves' Europe: Rick Steves (2021) Jul 7, 2025 · 1 mention

  • ▶ 37:00 Rick Steves I remember the day, um, I remember I was walking to the book, the book fair once in San Francisco, and my publisher put his arm around me, and he said, Rick, if you're ever going to get anywhere, you got to have more titles, you know,…

Advice Line with Eric Ryan of Method Jun 26, 2025 · 5 mentions

  • ▶ 1:22 Guy Raz You and, and Adam Lowery, your, your method co-founder, um, I interviewed you guys in person in San Francisco. 3 times in the scene
  • ▶ 14:34 Eric Ryan One of them, you're probably familiar with Flower and Water here in San Francisco, and they're going through a similar process that you are, uh, we're building out a chain of pizzerias and starting to scale up the business, but have you… 2 times in the scene

Advice Line with Marcia Kilgore of Beauty Pie Jun 19, 2025 · 1 mention

  • ▶ 26:23 Jack Boland I'm out in San Francisco at the moment and, uh, I'm the founder of Wompy Bags.

Figma: Dylan Field Jun 16, 2025 · 3 mentions

Perfect Snacks: Bill and Leigh Keith Jun 9, 2025 · 1 mention

  • ▶ 1:10:36 Leigh Keith And so our first meeting with them, I'll never forget, was in their offices in San Francisco, in the Presidio at Overlook the Golden Gate.

Advice Line with Steve Holmes of goba Sports Group May 29, 2025 · 1 mention

Calm: Alex Tew and Michael Acton Smith May 26, 2025 · 7 mentions

  • ▶ 38:19 Guy Raz At a tech incubator in San Francisco. 5 times in the scene
  • ▶ 49:49 Guy Raz Okay, so you, um, so you decide that you're going to move to San Francisco 2 times in the scene

Tecovas: Paul Hedrick May 19, 2025 · 1 mention

  • ▶ 15:01 Paul Hedrick It feels like all the people in New York and LA and SF are sort of making the decisions around what the media and what the public perception of this category is, and

Substack: Chris Best and Hamish McKenzie May 12, 2025 · 2 mentions

  • ▶ 30:18 Hamish McKenzie But Chris, annoyingly, was coming down to San Francisco every so often, and one of these trips he stayed with me, and my wife, I think she was by that point.
  • ▶ 37:18 Guy Raz So Chris, you're in Kitchener in Canada, and Hamish, you are in San Francisco, and you, obviously, you're communicating every day, but Chris, you are on your own starting to build

Advice Line with Richard Branson of Virgin May 8, 2025 · 1 mention

  • ▶ 38:47 Guy Raz Do you know, I make granola because when I go to someone's house, I live in San Francisco, and so, you know, what am I going to bring?

Advice Line with Jonathan Neman of Sweetgreen Apr 24, 2025 · 1 mention

  • ▶ 2:09 Jonathan Neman First of all, I'll never forget that day recording with you, because it must have been exactly five years ago, almost to the day, because when we flew up in the morning, everything was fine, and I remember landing in San Francisco and…

Snap: Evan Spiegel Apr 21, 2025 · 2 mentions

  • ▶ 25:33 Evan Spiegel But up until then, we were in LA, which doesn't have the same sort of tech ecosystem or tech talent that San Francisco or the Bay Area has.
  • ▶ 56:31 Guy Raz And I say this because, as you know, some members of your team came up here to San Francisco to show me this new product that you guys are working on, which is the latest

Misfits Market: Abhi Ramesh Mar 31, 2025 · 6 mentions

  • ▶ 15:07 Guy Raz So you have the successful first pilot in Philly, and then you move to San Francisco to try and establish the school there, or to sort of be headquartered there. 5 times in the scene
  • ▶ 20:00 Abhi Ramesh Um, and then I think the most pivotal moment for me, um, I actually ended up moving from San Francisco to Philadelphia.

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams Mar 27, 2025 · 1 mention

  • ▶ 3:32 Guy Raz I think a lot of people assume that brands start in, you know, coastal cities, LA, New York, San Francisco.

Dr. Dennis Gross Skincare: Dennis and Carrie Gross Mar 24, 2025 · 2 mentions

  • ▶ 24:01 Carrie Gross And I remember flying out to San Francisco
  • ▶ 44:39 Carrie Gross And we kind of fell in love with a group called Maine Post Partners based in San Francisco, and we went through the whole deal process, and we were getting close to signing the deal, and then the pandemic hit, and the deal was off.

Skype and Kazaa: Niklas Zennström Mar 17, 2025 · 3 mentions

SpotHero: Mark Lawrence Mar 10, 2025 · 5 mentions

  • ▶ 0:04 Guy Raz The problem, I think, in San Francisco is you've got some really hot competitors, right?
  • ▶ 29:25 Mark Lawrence You know, it, it was, but I was so, like, excited at the time to be in San Francisco to have just been in the room at a Y Combinator, you know, interview.
  • ▶ 45:07 Guy Raz And by the end of that year, December, 2014, you do go to San Francisco, which is a tough place to go to simply because, you know, there's tons of competitors, the smart, you know, again, I don't want to say the smartest, but 3 times in the scene
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