San Francisco

23 statements across 19 episodes · 7 bullish · 3 bearish · 19 people on the record · first statement Jan 23, 2017 by Tony Hsieh · said 868 times in 295 episodes since 2016 · across every show →

Mentions by year

brought up most by Guy Raz (453), Jann Wenner (17), Joe Gebbia (13), Bayard Winthrop (10), Sarah LaFleur (8), Matt Mullenweg (8), Andy Dunn (8), Sadie Lincoln (7)

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0255020162017201820192020202120222023202420252026episodes it came up in
0022545020162017201820192020202120222023202420252026episodesmentions per episode
2026 48 mentions in 20 episodes 2 per episode
2025 123 mentions in 39 episodes 3 per episode
2024 89 mentions in 34 episodes 3 per episode
2023 70 mentions in 32 episodes 2 per episode
2022 103 mentions in 27 episodes 4 per episode
2021 71 mentions in 28 episodes 3 per episode
2020 125 mentions in 44 episodes 3 per episode
2019 78 mentions in 22 episodes 4 per episode
2018 75 mentions in 26 episodes 3 per episode
2017 66 mentions in 18 episodes 4 per episode
2016 20 mentions in 5 episodes 4 per episode

every mention, scene by scene, with the transcript →

Everything said about San Francisco, oldest first

Jan 23, 2017
Disclosure
Tony Hsieh Sold His San Francisco Apartments at a Loss for Zappos
“And so I ended up, one by one, selling off the apartments, and it's kind of like when in Monopoly, when you buy a hotel or houses, and then you have to sell them, but you lose money on the sale.”
Tony Hsieh Jan 23, 2017 ▶ 14:21 Zappos: Tony Hsieh
Jul 10, 2017 negative
Opinion
Wenner: San Francisco was provincial and ceased driving music culture by 1977
“And then San Francisco wasn't so much a cultural backwater. It was just provincial. You know, it was out on the coast. It was off of the mainstream. It wasn't putting out this big, unique culture thing and music anymore.”
Jann Wenner Jul 10, 2017 ▶ 25:45 Rolling Stone: Jann Wenner
Jul 10, 2017
Disclosure
Wenner: Rolling Stone nearly went broke three years in from office overhead
“Well, after about three years, we went through a real brush with running out of money, which lasted a couple of months, because we had moved offices in San Francisco from rent-free loft in a printer's place to a big, you know, expensive new, too expansive offi…”
Jann Wenner Jul 10, 2017 ▶ 23:44 Rolling Stone: Jann Wenner
Apr 2, 2018 positive
What-if
Lake: Building Stitch Fix would have been very difficult outside Silicon Valley
“Like, I think it would have been really hard to do what we did anywhere else because we have many, many data scientists and many, many engineers and, you It was not just about me being comfortable, but if we wanted to fulfill on the vision of using technology …”
Katrina Lake Apr 2, 2018 ▶ 24:14 Stitch Fix: Katrina Lake
Oct 8, 2018 negative
Assertion Not checkable as stated
Eric Ryan: Dot-Com Startups Raised $40M on 40-Page Business Plans
“We had friends who are raising forty million dollars on forty-page business plans and bragging about a million dollar per page for a raise or doing these lavish launch parties, which seems so ridiculous now to spend funds on a launch party.”
Eric Ryan Oct 8, 2018 ▶ 13:51 method: Adam Lowry & Eric Ryan
Oct 8, 2018
Assertion Not checkable as stated
Lowry paid $600 monthly rent in San Francisco during the late 1990s
“I paid 600 dollars a month in rent.”
Adam Lowry Oct 8, 2018 ▶ 4:53 method: Adam Lowry & Eric Ryan
Feb 18, 2019 neutral
Disclosure
Roxanne Quimby Rejected Her Family's MBA Path for Art School
“Both of my sisters had MBAs, like my dad did, and earning power and one's achievements were emphasized, and I took a turn to the extreme left when I went to art school and I rejected the pursuit of material comforts.”
Roxanne Quimby Feb 18, 2019 ▶ 4:33 Burt's Bees: Roxanne Quimby
Dec 10, 2020 negative
Opinion
Emily Powell: Bookstore economics make opening in Manhattan or SF nearly impossible
“Most cities don't have a neighborhood that is an obvious fit. And I know that probably sounds strange. Think of so many wonderful places to be. But they have to have that morning to nighttime, you know, possibility for business. And then they have to have affo…”
Emily Powell Dec 10, 2020 ▶ 21:01 How I Built Resilience: Emily Powell of Powell's Books
Mar 14, 2022
Assertion Not checkable as stated
Sukhi's did not miss a single farmers market after a kitchen fire
“So I was very lucky. I had this staff of Indian people who found this It's a restaurant in San Francisco. They had the cooking space available. So I sent off a whole bunch of people over there to start doing the samosas and the naan. And now I found another on…”
Sukhi Singh Mar 14, 2022 ▶ 36:50 Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh
Jul 11, 2022 positive
Opinion
Solivan: Boston's DIY culture hindered TaskRabbit, requiring a San Francisco move
“I think the culture of Bostonians is a very do-it-yourself mentality. And so that was some friction for this type of service, and I felt like if we could just get to San Francisco, where, you know, it's the tech company capital of the world, like, this is the …”
Leah Solivan Jul 11, 2022 ▶ 46:55 TaskRabbit: Leah Solivan
Aug 4, 2022 bullish
Assertion Open · timeframe Aug 2027
Twelve 8-inch deep geothermal wells could power all of San Francisco
“They're only eight inches in diameter, so absolutely you can. Yeah, I don't think you can do it with anything else, but you're right. It's 12 wells for that amount of energy to run San Francisco.”
Carlos Araque Aug 4, 2022 ▶ 34:34 HIBT Lab! Quaise Energy: Carlos Araque
Oct 6, 2022
Assertion Not checkable as stated
Walker: First dietary advice for condition came from Uganda doctor
“Honestly, the first little hint of anything food related did not come from any of my doctors in San Francisco. It came from the doctor who treated me in Kampala.”
Danielle Walker Oct 6, 2022 ▶ 9:20 HIBT Lab! Against All Grain: Danielle Walker
Oct 27, 2022 positive
Assertion Supported
Vogt: Cruise built SF-to-Palo Alto highway autopilot in three months
“We went from, you know, nothing to a working prototype that could drive from San Francisco to Palo Alto, you know, the highway stretch of that in about three months, you know, just with a scrappy team working in a garage.”
Kyle Vogt Oct 27, 2022 ▶ 14:55 HIBT Lab! Cruise: Kyle Vogt
Oct 27, 2022
Assertion Supported
Cruise completed its first fully driverless SF test in late 2020
“Our first time doing that was about two years ago. So I guess I'd, that'd be I think around the end of twenty-twenty... We did our first driverless drive around, you know, a quiet part of San Francisco at night with no one behind the wheel.”
Kyle Vogt Oct 27, 2022 ▶ 27:37 HIBT Lab! Cruise: Kyle Vogt
Oct 27, 2022 neutral
Assertion Supported
Vogt: Cruise operates about 100 driverless cars in San Francisco
“It's on the order of a hundred cars, and in the evening, they all start off in parking lots, powered off.”
Kyle Vogt Oct 27, 2022 ▶ 38:08 HIBT Lab! Cruise: Kyle Vogt
Apr 3, 2023
Assertion Not checkable as stated
Jeff Lawson: Twilio's SF offices see low single-digit utilization
“At the beginning of the pandemic, we had, I think, three buildings in San Francisco. And today, you look at those offices, they're about, you know, low single digit percent utilization.”
Jeff Lawson Apr 3, 2023 ▶ 1:09:23 Twilio: Jeff Lawson
Nov 23, 2023
Assertion Supported
Waymo operated roughly 250 autonomous vehicles in San Francisco in late 2023
“We have a fleet in San Francisco of about 250 vehicles. You know, they're not all out at the same time, but it gives you an approximate order of magnitude.”
Dmitri Dolgov Nov 23, 2023 ▶ 35:16 The future of driving is autonomous with Dmitri Dolgov of Waymo
Sep 12, 2024
Assertion Supported
Solivan: TaskRabbit stayed in Boston for nearly two years before San Francisco launch
“We were this tiny company in Boston for, you know, almost two years before we even opened the San Francisco market.”
Leah Solivan Sep 12, 2024 ▶ 4:02 Advice Line with Leah Solivan of Taskrabbit
Dec 19, 2024 positive
Disclosure
Case: Rise of the Rest Has Invested in 200 Companies Across 100 Cities
“And we started this effort a decade ago when we launched Rise of the Rest, started doing, you know, bus tours around the country, then launched investment fund, which made now 200 investments in a hundred different, different cities in what we call Rise of the…”
Steve Case Dec 19, 2024 ▶ 3:20 Advice Line with Steve Case of AOL
Mar 10, 2025
Assertion Not checkable as stated
Bullpen Capital warned SpotHero needed a San Francisco presence for Series B
“And bullpen capital, Who, you know, co-led our round, you know, their view was, you're not raising a Series B, and you're not going to be taken seriously if you're not in, in San Francisco.”
Mark Lawrence Mar 10, 2025 ▶ 45:46 SpotHero: Mark Lawrence
Oct 6, 2025 positive
Disclosure
Patel: PressBox chose Chicago over SF for local real estate ties
“Ultimately we had advantages there. Drew is from Chicago, I am as well. We had some relationships with real estate owners Drew specifically did that would help us get some early wins, but this was a hard business. And as we thought about who to hire, who we co…”
Vijen Patel Oct 6, 2025 ▶ 16:09 Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
Jan 12, 2026 positive
Assertion Not checkable as stated
La Colombe expanded nationally by following restaurant chefs relocating to new cities
“A lot of people go into a kitchen and then move away to San Francisco, LA, Denver, Miami, and we had such roots in the kitchen with supply that people ended up taking us with them when they moved. So we did move from kitchen to kitchen, you know, and it went, …”
J.P. Iberti Jan 12, 2026 ▶ 41:56 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Aug 17, 2026
Disclosure
Modi: Bobbie launched with hand deliveries to 93 San Francisco families
“We only started selling it to San Francisco families, and we would personally go and deliver it. Remember, I remember very, we would have 93 customers.”
Laura Modi Aug 17, 2026 ▶ 47:07 Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
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