RXBAR

“Yeah, so April, 2013 to end of year, we did 600.”

“In an early stage of a business, you can't break the law, but you kind of have to break the rules a little bit”

“I mean, Jared still lives in his 400 square foot apartment.”

“The advantages to manufacturing and doing it in small batch is you keep your inventory really low. And so that's where your cash ultimately lays, and so we didn't really need to raise a lot of money because we, Made a hundred bars, and then went online and sol…”

“I think a lot of people look at niches and, or look at a small segment, and then it's not big enough for them.”

“To start, it was like 5000 each. And I borrowed the five.”

“Honestly, I think a lot of entry-level jobs require sequential tasks and linear thinking, and I'm just not set up for it, and I think that's why you see a lot of entrepreneurs who are dyslexic.”

“We rather have a CrossFit customer in California than a local Chicago independent grocery store. Just because in the grocery store, we're among the sea of competition. We had no awareness. The product didn't really make sense for everyone. Whereas in a CrossFi…”

“So, it was great conditioning for me to kind of go on and survive, and I think about some of the early days of our expert in particular, like, with Jared, it was, like, survival.”

“No one, the market didn't need another protein bar, that's for sure.”

“300,000 dollars, 400,000 dollars. And I think about, so, in May, we did like 500,000 dollars in sales. By the end of that, like, process, because we were out of stock for two to three months, while we, like, found a new partner. We, then by, like, August, we d…”

“But from a protein perspective, there was one called AMRAP Nutrition, but it kind of sucked.”

“Some, you know, cyber squatter had the domain. And he wanted 10,000 for it. And I was like, fuck. Jared's like, well, let's offer a thousand. I was like, alright, let's just do it. He offered a thousand, he gave it to us.”

“What dyslexics are good at is pattern recognition, so like facial recognition, recognizing shapes, holistic thinking, things that are really good in strategy.”

“That rebranding on RX bar transformed that company because initially it didn't look like that. It didn't say, you know, four egg whites, three dates, two cashews. But once they did that and Peter Rahal talked about this on our show years ago. It just transform…”

“In the bar market in general, if you just study and observe the shopper, you'll see they reach out, grab the product, and immediately flip it over.”

“One of my sort of design principles, it's a bit crude, but I think it's a very good approach to packaging design, is like, the consumers are stupid and lazy. Stupid in the sense that they don't really care that much, The brand is supposed to make it easy for t…”

“And that's what we did at our accident. That's at David. We're doing it as well. Like we're sample, we sample like crazy. It's like trial is so important.”