Peter Rahal: Founders often overlook niche markets because they appear too small
Peter Rahal · Live Episode! RXBAR: Peter Rahal · Aug 13, 2018 · at 27:36
RXBAR co-founder Peter Rahal explains why competitors had not previously targeted the CrossFit community with dedicated protein bars.
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“I think a lot of people look at niches and, or look at a small segment, and then it's not big enough for them.”
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