Peter Rahal

20 statements across 3 episodes · 6 bullish · 3 bearish · 2 people on the record · first statement Aug 13, 2018 by Peter Rahal · said 12 times in 8 episodes since 2018 · across every show →

On the record as a speaker too: Peter Rahal's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (10), Pete Maldonado (1)

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2026 1 mention in 1 episode
2025 2 mentions in 2 episodes 1 per episode
2023 1 mention in 1 episode
2021 4 mentions in 2 episodes 2 per episode
2019 3 mentions in 1 episode
2018 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Peter Rahal, oldest first

Aug 13, 2018
Assertion Not publicly verifiable
Rahal: RXBAR generated $600K in sales during its first nine months
“Yeah, so April, 2013 to end of year, we did 600.”
Peter Rahal Aug 13, 2018 ▶ 36:28 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Insight
Rahal: Early-stage startups must break conventional rules without breaking the law
“In an early stage of a business, you can't break the law, but you kind of have to break the rules a little bit”
Peter Rahal Aug 13, 2018 ▶ 26:28 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 neutral
Assertion Not checkable as stated
Rahal: Co-founder Jared Smith still lives in a 400-square-foot apartment
“I mean, Jared still lives in his 400 square foot apartment.”
Peter Rahal Aug 13, 2018 ▶ 44:22 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Insight
Rahal: Small-batch manufacturing enables CPG startups to bootstrap effectively
“The advantages to manufacturing and doing it in small batch is you keep your inventory really low. And so that's where your cash ultimately lays, and so we didn't really need to raise a lot of money because we, Made a hundred bars, and then went online and sol…”
Peter Rahal Aug 13, 2018 ▶ 35:21 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Insight
Peter Rahal: Founders often overlook niche markets because they appear too small
“I think a lot of people look at niches and, or look at a small segment, and then it's not big enough for them.”
Peter Rahal Aug 13, 2018 ▶ 27:36 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 neutral
Disclosure
Peter Rahal: RXBAR launched with $10,000 in total initial funding
“To start, it was like 5000 each. And I borrowed the five.”
Peter Rahal Aug 13, 2018 ▶ 22:01 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 neutral
Insight
Rahal: Entry-level jobs push people with dyslexia toward entrepreneurship
“Honestly, I think a lot of entry-level jobs require sequential tasks and linear thinking, and I'm just not set up for it, and I think that's why you see a lot of entrepreneurs who are dyslexic.”
Peter Rahal Aug 13, 2018 ▶ 10:45 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Disclosure
Rahal: RXBAR preferred remote CrossFit gyms over local Chicago grocery store shelves
“We rather have a CrossFit customer in California than a local Chicago independent grocery store. Just because in the grocery store, we're among the sea of competition. We had no awareness. The product didn't really make sense for everyone. Whereas in a CrossFi…”
Peter Rahal Aug 13, 2018 ▶ 27:55 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 positive
Opinion
Rahal: Dyslexia conditioned him to survive RXBAR's early days
“So, it was great conditioning for me to kind of go on and survive, and I think about some of the early days of our expert in particular, like, with Jared, it was, like, survival.”
Peter Rahal Aug 13, 2018 ▶ 7:28 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 negative
Opinion
Peter Rahal: In 2012, the market did not need another protein bar
“No one, the market didn't need another protein bar, that's for sure.”
Peter Rahal Aug 13, 2018 ▶ 18:42 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Assertion Not checkable as stated
Rahal: Discarding bad inventory dropped RXBAR's monthly sales from $500K to $120K
“300,000 dollars, 400,000 dollars. And I think about, so, in May, we did like 500,000 dollars in sales. By the end of that, like, process, because we were out of stock for two to three months, while we, like, found a new partner. We, then by, like, August, we d…”
Peter Rahal Aug 13, 2018 ▶ 40:17 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 negative
Opinion
Rahal: The only existing paleo protein bar in 2012 sucked
“But from a protein perspective, there was one called AMRAP Nutrition, but it kind of sucked.”
Peter Rahal Aug 13, 2018 ▶ 17:48 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Assertion Not checkable as stated
Rahal: RXBAR negotiated the rxbar.com domain purchase from $10,000 to $1,000
“Some, you know, cyber squatter had the domain. And he wanted 10,000 for it. And I was like, fuck. Jared's like, well, let's offer a thousand. I was like, alright, let's just do it. He offered a thousand, he gave it to us.”
Peter Rahal Aug 13, 2018 ▶ 28:31 Live Episode! RXBAR: Peter Rahal
Aug 13, 2018 positive
Insight
Rahal: Dyslexic people excel at pattern recognition, holistic thinking, and strategy
“What dyslexics are good at is pattern recognition, so like facial recognition, recognizing shapes, holistic thinking, things that are really good in strategy.”
Peter Rahal Aug 13, 2018 ▶ 10:19 Live Episode! RXBAR: Peter Rahal
Mar 6, 2025 positive
Assertion Not checkable as stated
Guy Raz: RXBAR's front-of-pack ingredient transparency transformed the company
“That rebranding on RX bar transformed that company because initially it didn't look like that. It didn't say, you know, four egg whites, three dates, two cashews. But once they did that and Peter Rahal talked about this on our show years ago. It just transform…”
Guy Raz Mar 6, 2025 ▶ 33:03 Advice Line with Alberto Perlman of Zumba
Apr 10, 2025 neutral
Insight
Rahal: Packaging design must assume consumers are 'stupid and lazy'
“One of my sort of design principles, it's a bit crude, but I think it's a very good approach to packaging design, is like, the consumers are stupid and lazy. Stupid in the sense that they don't really care that much, The brand is supposed to make it easy for t…”
Peter Rahal Apr 10, 2025 ▶ 31:38 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 positive
Assertion Not checkable as stated
Rahal: Venues prioritize mocktails to charge $20 without the alcohol cost
“You're seeing on-premise people prioritize non-alcohol menus because it's a huge revenue grab, basically, because they can, like, sell, like, You know, without the alcohol, it's charged 20 dollars, 15 dollars.”
Peter Rahal Apr 10, 2025 ▶ 39:03 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 positive
Insight
Rahal: Consumer brands cannot avoid Amazon and must embrace it
“Amazon's like a force of nature you can't avoid. So it's not, it should never be a question. Are we on Amazon or not? I think it should be, how do we optimize it?”
Peter Rahal Apr 10, 2025 ▶ 22:22 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 negative
Opinion
Rahal: Unmatched cultural tones in branding create confusion, not healthy tension
“Cheeky is like English humor, right? ... But, so then, but badass is like American. So I find those two things are at odds. Like, yeah, good brands have great tension, but I don't think those tensions really work. They're more confusing.”
Peter Rahal Apr 10, 2025 ▶ 35:56 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 bullish
Disclosure
Rahal: RXBAR and David scaled through aggressive product sampling
“And that's what we did at our accident. That's at David. We're doing it as well. Like we're sample, we sample like crazy. It's like trial is so important.”
Peter Rahal Apr 10, 2025 ▶ 15:09 Advice Line with Peter Rahal of RXBAR
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