Rahal: RXBAR preferred remote CrossFit gyms over local Chicago grocery store shelves
Peter Rahal · Live Episode! RXBAR: Peter Rahal · Aug 13, 2018 · at 27:55
Peter Rahal, co-founder of RXBAR, explains their initial distribution discipline on How I Built This.
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“We rather have a CrossFit customer in California than a local Chicago independent grocery store. Just because in the grocery store, we're among the sea of competition. We had no awareness. The product didn't really make sense for everyone. Whereas in a CrossFit gym, we were by ourselves.”
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