CrossFit, every mention
49 scenes, the whole family · ← back to CrossFit
tap a year for its mentions
every year anyone Guy Raz 67Melissa Urban 11Peter Rahal 10Pete Maldonado 6Wayne Edy 4Gabi Lewis 4Rashid Ali 3Veronica Garza 1Mike Salguero 1Miguel Garza 1
Verbatim, from the transcripts: the passages where CrossFit comes up
Advice Line with Eric Ryan of Method
Advice Line with Peter Rahal of RXBAR
- ▶ 2:31 Peter Rahal We were really successful in our niche, CrossFit gyms.
Advice Line with Scott and Ally Svenson of MOD Pizza
Concept2 Rowing Machines: Dick and Peter Dreissigacker
nutpods: Madeline Haydon
- ▶ 14:11 Madeline Haydon And in that little chapter in our life, we were in California, we were, we were around people that were paleo and CrossFit, and vegan and plant-based was becoming a thing, and just got to thinking about how I'm lactose intolerant, but then…
Whole30: Melissa Urban
- ▶ 4:12 Guy Raz At the time, Melissa and Dallas were CrossFit fanatics who were just experimenting with different diets.
- ▶ 18:43 Guy Raz And I remember that around that time you would start to see CrossFit gyms, 10 times in the scene
- ▶ 21:22 Guy Raz So, while you were getting into CrossFit, this is also a time when another phenomenon is happening, which is blogs. 8 times in the scene
- ▶ 22:15 Melissa Urban I started writing for the CrossFit Journal, and
- ▶ 24:04 Guy Raz And you would think that the first thing he might do is stop CrossFit.
- ▶ 33:31 Melissa Urban I don't know that I had a vision for it or a plan, but I do know that after I shared that blog result in July, 2009, CrossFit gyms started emailing us saying, would you come to Arlington, Virginia? 6 times in the scene
- ▶ 37:35 Guy Raz Yeah, so let's talk about how you were going to turn this into a business, because it was you blogging about your experience, you going to CrossFit gyms, initially speaking for free, and I guess at a certain point in
- ▶ 37:56 Melissa Urban Like the first one we did for free, but I think the next one we might have charged people 35 dollars or 50 dollars, and eventually the ticket price was a hundred dollars, and we were in CrossFit Philly talking to a crowd of a 150 people…
- ▶ 40:30 Melissa Urban There was a seminar we did at a CrossFit gym in Philadelphia one year, and I said to Dallas, there are a lot of people our parents age here, and that was unusual, almost always. 2 times in the scene
- ▶ 1:03:29 Melissa Urban When I think about the earliest days of Whole-Thirty and how fast we took off in the CrossFit community, it was because there was a hole that we were prepared to step in and fill.
Primal Kitchen: Mark Sisson
- ▶ 49:10 Mark Sisson But Dave Woods was a big CrossFit guy, and he was all about paleo, all about primal,
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
- ▶ 16:02 Gabi Lewis We had taken some samples to the local farmer's market, the downtown CrossFit gym in Providence, and everyone we spoke to was just getting so excited.
- ▶ 30:36 Gabi Lewis These early adopter communities of Paleo, of Primo, of CrossFit, they were really into the idea.
- ▶ 31:46 Gabi Lewis We started to get it into some select stores, so we slowly went from being purely on our own website, and then we also sold in some CrossFit gyms, some Equinox gyms, and actually a few Whole Foods stores in New York as well, so there was a… 2 times in the scene
- ▶ 53:23 Guy Raz But, but I don't know, did anybody give you pushback on that and say, I don't know, the CrossFit crowd is just, is not gonna, they're just not gonna go for that.
Vuori: Joe Kudla
Orangetheory Fitness: Ellen Latham
- ▶ 33:28 Ellen Latham So I need to find something that, so for example, CrossFit uses box jumps.
Chomps: Pete Maldonado and Rashid Ali
- ▶ 22:19 Pete Maldonado This was when CrossFit really started to kind of hit its stride. 4 times in the scene
- ▶ 28:32 Rashid Ali Like, I wasn't into CrossFit or Paleo, so like, Pete mentioned it, you know, but you plant a seed, I start doing the research, I, I get excited, so I talked to him about my background in operations, and finance, and numbers, and like,
- ▶ 44:13 Rashid Ali And I think the other thing was we started at the end of the day, we knew that the chomps brand at the time, it didn't have a following, but in the paleo and the CrossFit communities, we identified that there were these key influencers and… 2 times in the scene
- ▶ 53:13 Guy Raz Okay, so, all right, so you are essentially an e-commerce business, and you're, and, and really, you're focusing on, I mean, it's interesting, because we, we did a few years ago, RX Bar, and RX Bar was also started in Chicago, and, you…
- ▶ 53:51 Pete Maldonado Um, but they also went very hard in, in terms of, uh, CrossFit with like all the attending a bunch of the shows, but Rashid and I couldn't do that. 2 times in the scene
HIBT Lab! Against All Grain: Danielle Walker
ButcherBox: Mike Salguero
- ▶ 1:01:35 Mike Salguero And so we reached out to anybody in paleo, in CrossFit, in keto.
Strava: Mark Gainey and Michael Horvath
inov-8: Wayne Edy
- ▶ 2:15 Guy Raz Lots of big companies were making energy bars by 2013, but no one was making those bars for people who did CrossFit and ate a strictly paleo diet.
- ▶ 29:59 Wayne Edy It was a great partnership, and we, we started marketing to CrossFitters, and it was the early days of, of CrossFit, and we got some real traction, and that helped fuel the growth of Innovate. 3 times in the scene
- ▶ 32:33 Wayne Edy So we've got three main categories, and that is trail and off-road running, and then fast and light, which is our outdoor category, and then fitness, which is focused primarily on the CrossFit market.
UPPAbaby: Bob and Lauren Monahan
Siete Family Foods: Miguel and Veronica Garza
- ▶ 0:56 Guy Raz I'm Guy Raz, and on the show today, how the Garza family opened a CrossFit gym in Laredo, Texas, pivoted into selling paleo-friendly tortillas, and built Siete Foods into one of the fastest-growing Mexican-American food brands in the… 7 times in the scene
- ▶ 11:42 Guy Raz And am I right that Rob is like, was like a cross, maybe still is, but at the time was getting into CrossFit? 7 times in the scene
- ▶ 16:43 Guy Raz CrossFit in the backyard. 6 times in the scene
- ▶ 19:57 Miguel Garza I was doing the programming, but I was also coaching classes here in Austin at a gym called CrossFit Austin.
- ▶ 32:21 Veronica Garza I was making them, and people in Laredo who were, you know, members of our CrossFit gym and friends, they were asking me to make them for them.
- ▶ 1:17:32 Guy Raz Miguel would actually lead CrossFit-style workouts most evenings for anyone in the company who wanted to join in.
Simple Mills: Katlin Smith
Outdoor Voices: Tyler Haney
Live Episode! RXBAR: Peter Rahal
- ▶ 16:46 Peter Rahal I was a early adopter of CrossFit. 3 times in the scene
- ▶ 23:36 Peter Rahal so I, to, so like August, 2012 to March, 2013, you know, we'd have like logs of this Rx Bardot, and I remember showing up to the CrossFit gym that I would, was a member of, 2 times in the scene
- ▶ 27:00 Peter Rahal So, from the early days, like, the whole strategy was to make a product that is for CrossFit, that market, and for the paleo consumer, and build it online, we build a web store, and sell directly to gyms, and then a byproduct of that would… 4 times in the scene
- ▶ 31:41 Guy Raz And, and were the, I mean, if you're cold calling a CrossFit gym, were they receptive? 7 times in the scene
- ▶ 37:00 Guy Raz So how long was the wait time if, like, were there CrossFit gyms that had to wait, like, weeks or months?
- ▶ 40:43 Guy Raz Still primarily CrossFit gyms and people buying online through word of mouth.