YouTube, every mention
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every year anyone Alex Lieberman 179Steve Gatina 6Josh Kaplan 6Isaac Medeiros 5Michael Sikand 3Noah Kagan 2Jesse Pujji 2Sophia Amoruso 1Sahil Lavingia 1Michael Girdley 1
Verbatim, from the transcripts: the passages where YouTube comes up
Focus, fresh eyes, and pet psychics
- ▶ 22:04 Alex Lieberman We talked about Patrick Collison's podcast idea for an AI audio tour guide and kind of my idea off of that, which is the ability to ask questions about what you're hearing on a podcast, a YouTube video, or an audio book.
I'm raising money
- ▶ 8:37 Alex Lieberman YouTubers or newsletter writers, but I would consider every professional a content creator, just like I would consider every professional a designer, meaning people who aren't professional designers using Canva.
How I find business ideas
- ▶ 8:50 Alex Lieberman Why can't making a YouTube video be easier and less daunting?
Conferences are (mostly) a waste
- ▶ 8:26 Alex Lieberman Second, YouTube still has massive upside. 2 times in the scene
- ▶ 11:19 Alex Lieberman It ranges from running affiliate deals with hundreds of TikTok and Instagram Reel creators to stacking long-term, deeply integrated partnerships with YouTubers, podcasters, and newsletter creators.
How Pieter Levels Hit $67k MRR in 3 Weeks
- ▶ 9:03 Alex Lieberman YouTube, 160,000.
- ▶ 13:52 Alex Lieberman Also, as a quick side note, if you want to understand how AI and large language models work more deeply, you should 100% check out Andrej's YouTube channel.
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 0:34 Alex Lieberman He was an early employee at Facebook, ran marketing at mint.com, and has built up an audience of more than one million YouTube and email subscribers through his approachable but high value content on entrepreneurship.
- ▶ 1:39 Alex Lieberman And you basically ran the same playbook at all of your companies, your YouTube channel, your book, like everything. 8 times in the scene
- ▶ 15:21 Noah Kagan Yeah, the Noah Kagan's email list, so all this Noah Kagan stuff, big YouTube, my, a big YouTube launch for me, book buys, so like getting Morning Brew to buy a bunch, uh, AppSumo to do a huge promotion, uh, a massive podcast tour, it's…
- ▶ 27:56 Noah Kagan Hey, we're going to help you, uh, build out your YouTube content, send me thumbnails and titles and make it obvious what the result is going to look like.
How to Become Relentless as an Entrepreneur (Kian Sadeghi, Nucleus)
- ▶ 19:15 Kian Sadeghi And, and, and then I, I actually, and this was actually one of those things where I became probably a little bit too obsessed in this, but you could see in the notebooks, I would basically try to, to the best you can, really start from the…
How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft)
- ▶ 1:00 Alex Lieberman Every single year for the last twenty-something years, and his most notable investments include DoorDash, Affirm, Fair, Stripe, Ramp, Avon, YouTube, Airbnb, Palantir, and Lyft.
Founder’s Journal’s Next Chapter
- ▶ 20:20 Alex Lieberman It could be me talking to Isaac Medeiros from Mini Katana Store about how he has perfected the science of organic YouTube shorts as a way to drive sales.
My New Business
- ▶ 6:59 Alex Lieberman Let's just say, take a long-form podcast or talk you did and turn it into short-form video clips on TikTok, Instagram Reels, and YouTube Shorts.
Why We Sold Morning Brew
- ▶ 1:41 Alex Lieberman From newsletter, podcast, and social, to newsletter, podcast, social, and YouTube, and now we truly are a multi-platform media brand.
- ▶ 15:07 Alex Lieberman Things like podcasts, really starting to create more social content, ah, YouTube, etc.
Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
- ▶ 2:44 Alex Lieberman And then I brought some of my friends, including Nick Sharma, Patty Galloway, the, you know, king of YouTube, the head of marketing of Mischief, which is the viral marketing brand that has just done massive drops like 6 times in the scene
- ▶ 13:45 Alex Lieberman And then they went from that to creating like original short form video content on YouTube.
Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew
- ▶ 3:56 Alex Lieberman I'm actually going to be going live with a new YouTube video in a few days, I believe, about my experience interviewing a founder who I think if they are right about what they're building and they succeed, they can change the world.
- ▶ 11:01 Alex Lieberman Okay, so I just told you about how this Ezra video is a YouTube video that's coming out in a few days, but I actually just had a YouTube video come out yesterday, and I did it kind of like vlog style. 3 times in the scene
A Little Throwback
- ▶ 13:10 Alex Lieberman And to express themselves through some form of storytelling, whether it's the written word, whether it's YouTube, whether it's audio and podcast, it is to express yourself creatively. 4 times in the scene
- ▶ 17:58 Alex Lieberman So what made me think about this idea is I recently interviewed for my YouTube channel, this guy, Emmy Gall, who started Ezra.
The Dangers of LTV
- ▶ 6:01 Alex Lieberman It is an arbitrage between what you can pay to acquire a customer through Facebook, Google, paid YouTube sponsorships, et cetera, and ultimately what that customer you acquire can end up generating for you as a business.
7-Figure Business in 48 Hours
- ▶ 23:11 Alex Lieberman For my YouTube channel, it's getting to 10,000 subscribers by July first. 2 times in the scene
- ▶ 28:54 Alex Lieberman That is the level of specificity you want for your initial audience on social, and that's exactly how Ali Abdaal created a strong core for his YouTube audience that gave him the permission to get broader over time and now accumulate over…
The Great Online Game
- ▶ 8:17 Alex Lieberman You're playing as yourself across Twitter, YouTube, Discords, work, projects, and investments.
- ▶ 11:33 Alex Lieberman In 2018, Megan was making 400 dollars a month posting YouTube videos of herself gaming. 4 times in the scene
How to Get Rich (Without Getting Lucky)
- ▶ 8:38 Alex Lieberman So, if you're interested by what Naval says here, I would just go to the YouTube channel called Starter Story, and you will see how many random ways there are to make money and build wealth on the internet.
1,000 True Fans
- ▶ 2:11 Alex Lieberman They will pay for the best of DVD version of your free YouTube channel.
- ▶ 21:53 Alex Lieberman In building a business, in building an audience, in building anything, to go more or less niche with your business or your newsletter or your YouTube channel.
A Founder’s Failure to Build a Billion-Dollar Company
- ▶ 43:00 Alex Lieberman That means any business book, essay, podcast episode, tweet thread, blog post, newsletter, or YouTube video is fair game for me to read, summarize, and analyze on this podcast.
A $20m Business with No Meetings, Deadlines or Full-Time Employees
- ▶ 28:25 Sahil Lavingia Yeah, and I think the board meetings that I do on YouTube, like, the goal is to show people, like, hey, if we pull it off, like, this is how we pulled it off, this is the changes we had to make, the learnings we had to make, these are…
Startup Hotline
- ▶ 5:23 Alex Lieberman How are we thinking about scaling our YouTube channel?
- ▶ 20:19 Alex Lieberman That is a custom set made by a Lego YouTube creator.
Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons
- ▶ 2:25 Alex Lieberman Shark Tank, and Man on the Street social media videos, where I have founders pitch their business to me, and the videos show up on TikTok, YouTube Shorts, and Instagram Reels.
- ▶ 8:59 Alex Lieberman So I would say SEO driven content or YouTube driven content where you're like, how do I build a shelf? 2 times in the scene
Week In Review: Thoughts on OpenAI, Morning Rituals, and Momentum
- ▶ 20:00 Alex Lieberman Morning Brew YouTube and Morning Brew Multimedia in general, we've been working basically for three years straight to try to make video, social media, and podcasts at Morning Brew work really well, and for the first two of those years, it… 2 times in the scene
Dear Diary: Lenses in Life, The Idea Maze, Messy Middle
- ▶ 4:28 Alex Lieberman This includes Founders Journal, 62nd Startup, and YouTube videos.
- ▶ 14:18 Alex Lieberman Uh, my friend Patty Galloway is an owner in a YouTube, uh, job platform for people who want to hire YouTube editors.
- ▶ 16:03 Alex Lieberman And so that can be accounts ranging from baby nutrition influencers on Instagram to sleep experts for babies on YouTube.
How To Find Great Business Ideas Using Effectuation
- ▶ 1:37 Michael Girdley I've watched a lot of YouTube videos.
Why The Future of the Creator Economy is Bright
- ▶ 11:47 Alex Lieberman And I think another thing comes to mind is like people, I think people have the perception that it's really tough to make money in the creator space, um, as a call, like a creator empowered business, or like even in launching businesses… 3 times in the scene
These 8 Business Ideas Were Pitched To Me. I Pick My Favorites.
- ▶ 12:59 Alex Lieberman This reminds me, I feel like this would actually be a great business attached to a YouTube creator or someone who is known in kind of like on the internet as a 2 times in the scene
Why Coffee Chats Have Energized My Ideas
- ▶ 25:03 Alex Lieberman It's a job board for where you can find YouTube editors, YouTube producers, and he launched it in partnership with a huge YouTube creator. 3 times in the scene
8 Businesses I'm Bullish On
- ▶ 16:14 Alex Lieberman Books, YouTube talks, et cetera, for a group of people, and then answering people's questions along this journey.
5 Steps to Building a Better Internet Audience
- ▶ 4:59 Alex Lieberman Beast, I believe, is doing it as a love for playing the game, or at least that's why he started creating on YouTube.
- ▶ 13:17 Alex Lieberman Multimedia means you'd be most likely posting on podcast, TikTok, IG, and YouTube. 2 times in the scene
- ▶ 19:50 Alex Lieberman It is the first sentence of a tweet or the first line of a YouTube video.
Preparing for Acquisition w/ Our Future
- ▶ 1:44 Alex Lieberman And they're already near a million subscribers across Instagram, TikTok, and YouTube.
- ▶ 4:17 Michael Sikand Then after seeing the rise of short form video, we pivoted into creating original content across TikTok, YouTube, Instagram, you name it, and get billions of views on these short, 62nd videos where we talk about business news in a fresh…
- ▶ 20:00 Michael Sikand Channels have grown really aggressively, whether it's been TikTok, whether it's been Instagram or YouTube after the acquisition, we just saw a really strong uplift in subscribers. 2 times in the scene
Failure is Part of the Journey
- ▶ 5:40 Alex Lieberman YouTube shorts where you could use the plunge, you could create trick shot content throwing plungers, and then you could use that content as organic marketing to ultimately acquire customers and sell the game.
10 VALUABLE Lessons from a Successful Show
- ▶ 4:24 Alex Lieberman From newsletter to YouTube and podcast, we decrease the friction of having our audience follow us somewhere else.
- ▶ 6:14 Alex Lieberman The Daily Show is crushing it as a podcast, but there's still so much opportunity on YouTube. 4 times in the scene
- ▶ 9:06 Alex Lieberman And for me, as I look at Morning Brew Daily, the coolest part of watching personality-driven media in action is the comments after every single YouTube episode that we post of the show. 2 times in the scene
- ▶ 10:06 Alex Lieberman And those spokes are ways that the core content can create other value for consumers and for morning brew at the center of this hub is the anchor show, which in this case is morning brew daily, which is published to YouTube and podcast…
- ▶ 14:23 Alex Lieberman Whether it's my tweet about the show that I made a few days ago, or the comment section of the show's YouTube videos, Neil and Toby, the co-hosts of Morning Brew Daily, respond to as many listeners and viewers as humanly possible.
Is it Time To Pivot ‘The Plunge’?
- ▶ 2:53 Jesse Pujji Like, this is a show, and it's gonna be on YouTube and stuff.
Gaining 150k Followers From One Video + Jesse Reveals His New Business
- ▶ 3:46 Alex Lieberman Whether it's your TikTok videos, whether it's your YouTube videos that contribute to 90% of your followers or subscribers.
How 2 Personal Losses Led To Building The #1 Faith-Based Media Company
- ▶ 7:09 Steve Gatina And I said, there should be a company that makes professional YouTube videos for corporations. 4 times in the scene
- ▶ 32:10 Steve Gatina I hate YouTube 2 times in the scene
How This Founder Wants to Reward You for Paying Rent
- ▶ 29:35 Alex Lieberman I think the first time I realized this is I was watching, there's a YouTube channel called Wendover Productions, and they had created a YouTube video that was, um, why airlines are banks. 2 times in the scene
This Content Agency Will Change The Game for Founders
- ▶ 1:40 Alex Lieberman I had this idea because I've noticed a lot of agencies recently, agencies that you work with offshore video editors in India, in the Philippines, where they basically help you create TikTok content, Instagram content, even YouTube content.
The Business Behind Conferences + Embracing Confrontation
- ▶ 1:00:57 Alex Lieberman If you're an entrepreneur or a builder and want more great startup content, make sure to subscribe on our YouTube channel or wherever you get your podcasts.
How To Get Your Initial Customers
- ▶ 18:09 Alex Lieberman So again, that's having handles that are the plunge, uh, handles on Tik TOK, on Instagram, on YouTube, et cetera. 2 times in the scene
The Story of Sam Zemurray is Bananas
- ▶ 10:52 Alex Lieberman Sometimes, and I see, and you, I constantly see these stories of people on YouTube or TikTok who in 18 months got to two million subscribers or followers. 2 times in the scene
How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business
- ▶ 1:34 Alex Lieberman And he's done it by building a content empire on TikTok and YouTube.
- ▶ 2:31 Alex Lieberman How your YouTube was growing 200,000 plus subscribers a month, you're getting three hundred million views a month, and, and then I found out also it was all about katanas, uh, which for those of you listening who don't know what katanas… 2 times in the scene
- ▶ 17:47 Isaac Medeiros I mean, I, when I found the product, I just went, I didn't know how to manufacture anything, but I watched some YouTube videos and I think there were drop shippers.
- ▶ 26:16 Alex Lieberman And were you doing YouTube yet or no? 2 times in the scene
- ▶ 31:43 Alex Lieberman And how big is your YouTube now? 3 times in the scene
- ▶ 34:20 Isaac Medeiros So it's shorts heavy videos. 3 times in the scene
- ▶ 35:58 Alex Lieberman It's a YouTube short of a man slicing a bullet, uh, using his katana. 2 times in the scene
- ▶ 36:08 Alex Lieberman Okay, so, I was on your YouTube today, and most popular video is this 2 times in the scene
- ▶ 42:08 Alex Lieberman Aren't finding your swords via say YouTube, but are potentially interested in katanas, but you haven't been able to advertise them because you're, you've been banned from Facebook advertising.
- ▶ 46:53 Isaac Medeiros So, VTubing is when you take a cartoon character, or not a cartoon character, you take an avatar, whether that's an anime avatar or whatever theme, and you hook it up to your face, your face tracking, and you live stream with that avatar…
How One Author Raised $41M on Kickstarter
- ▶ 16:06 Alex Lieberman First of all, he came out with a YouTube video on the day that the campaign went live,
- ▶ 42:48 Alex Lieberman Nelk Boys is like this big YouTube group.
How to Build Your Second Brain (BONUS EPISODE)
- ▶ 3:16 Alex Lieberman How to pay our chief operating officers and creators, like YouTube creators.
Our 2023 Predictions, from AI to the Creator Economy
- ▶ 13:53 Alex Lieberman I think YouTube continues to invest heavily in it, especially as there are security concerns around TikTok and people are going to need to diversify their audience. 3 times in the scene
- ▶ 34:26 Alex Lieberman And when I talk about creators, I really mean like internet creators, YouTubers, TikTokers, et cetera, uh, Twitter personalities. 3 times in the scene
Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
- ▶ 42:26 Alex Lieberman There was a YouTube video, like, we, we research all the hires we make, and I looked them up on YouTube, and there was a video of him performing with his acapella group, and the- 2 times in the scene
Building a Multimillion Dollar Business…By Yourself
- ▶ 6:08 Sophia Amoruso To, for creators to spin out more than just, you know, YouTube videos and TikTok videos, you can create an audience on those channels and through the press.
- ▶ 37:26 Alex Lieberman And on the video, how do we grow our YouTube channel faster?
We Give Away 7 Profitable Side Hustle Ideas for 2023
- ▶ 12:31 Alex Lieberman And then the real idea is then what if we create a YouTube channel around this? 2 times in the scene
- ▶ 47:24 Alex Lieberman Have a great 23, guys, and, uh, if you have any ideas or feedback for the show, shoot us an email at thecrazyonesatmorningbrew.com, and if we could just ask for one gift from you for the holidays, whether it's Hanukkah, Kwanzaa, Christmas,…
Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders
- ▶ 1:58 Alex Lieberman I was watching this video recently by Wendover Productions, which, if you haven't heard of it, it's an amazing YouTube channel that does these explainers, and the video was called Airlines Are Banks, and it's like a 12 minute video, and it…
The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
- ▶ 1:34 Alex Lieberman And if you're watching on YouTube, make sure to click subscribe and leave a comment below with one topic you want to hear us talk about on an upcoming episode.
- ▶ 53:28 Alex Lieberman And subscribe or comment on YouTube if that is where you watch the crazy ones.
How the Founder of 1-800-GOT-JUNK Built His $700M Empire
- ▶ 13:57 Brian Scudamore Shows and YouTube and everything as we want in a self-serve way.
How Codie Sanchez Built a $50 Million Portfolio of Boring Businesses, and the #1 Skill to Learn in a Recession
- ▶ 30:54 Codie Sanchez He is selling out of Walmart chocolate bars, uh, from his YouTube videos, not e-commerce direct, and I used to think that that would not really be a very smart market, and so if he can do it with that, there's probably smarter uses maybe,…
- ▶ 35:34 Alex Lieberman I feel like checkers for celebrities or influencers is literally just making money through acting in movies or through getting paid through AdSense on YouTube.
- ▶ 37:13 Alex Lieberman Why did you decide to go all in on creating content on Twitter, TikTok, Instagram, YouTube, like, and you have leveled up the production value of your content a ton. 2 times in the scene
- ▶ 41:39 Alex Lieberman You have grown on every platform rapidly, um, and there's just such virality around boring business content, which, by the way, before I get into YouTube, why do you think boring business content is so viral? 6 times in the scene
- ▶ 46:24 Alex Lieberman Your business, you know, the way that I understand it now is you have the media business, which is your videos on YouTube, TikTok, Instagram, your threads on Twitter.
- ▶ 58:04 Alex Lieberman Thank you all for listening to the show or watching on our YouTube channel. 2 times in the scene
What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
- ▶ 1:32 Alex Lieberman For those of you who somehow stumbled here, whether it's through YouTube's amazing algorithm or a friend telling you that you have to watch or listen to this, welcome.
- ▶ 46:21 Alex Lieberman If you're an entrepreneur or a builder and want more great startup content, make sure to subscribe on our YouTube channel or wherever you get your podcasts.
What Generative AI Means for Startups and Are Executive Coaches Worth It?
- ▶ 1:59 Alex Lieberman So make sure to check out that episode on the Crazy Ones YouTube channel or where you listen to your podcast.
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