Mar 26, 2025 · 16m · founders-journal
Conferences are (mostly) a waste
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In this episode of Founders Journal, Alex Lieberman explains why most business conferences offer poor returns on investment and shares key insights on founder psychology, modern content strategy, and niche business models gathered from his curated VIP interactions at SXSW.
Statements from this episode (6)
Lieberman: Business conferences are usually low ROI and a waste of time
“I usually think conferences are a massive waste of time. You spend hours in transit, hundreds or thousands of dollars on flights and hotels, and instead of working on your business, you spend your time, quote unquote, networking or listening to panels that oft…”
Alex Lieberman only attends business conferences if given green room access
“Which is why now when I go to events, since I am not the sales savage, I typically will only go if I get green room rights.”
Alex Lieberman: Unopinionated research content is toast
“Expert opinions are safe for now. Entertainment is safe for now. Unopinionated research is toast. The bar for standing out is so much higher today, and the way to stand out is by being uniquely human with your content, which means flexing your voice, flexing y…”
Alex Lieberman: YouTube is the best platform for new content franchises
“Second, YouTube still has massive upside. TV viewership is shifting to the platform. Lots of advertiser money is flowing here. If I was to create a content franchise on one platform today, I would for sure start with YouTube.”