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20VC Disclosure
Tavel: Benchmark barely reserves capital for follow-on investments
“We don't think about reserves. Period. Barely. We're very oriented towards our initial investment, and in that moment, you know, we are more ownership sensitive than probably most other firms. But then after we invest, we are 100% aligned with whatever objecti…”
Sarah Tavel May 6, 2024 ▶ 55:05 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
Tavel: Ex-operator VCs act as harmful crutches by micromanaging functional roles
“And this is sometimes the weaknesses that ex-operators have when they transition into investing is thinking, oh, I can do this and I'm going to dig in on, in the company and get, you know, help them with growth or help them with whatever it may be. And it ends…”
Sarah Tavel Jun 15, 2021 ▶ 30:19 #113 Sarah Tavel: The Value of Intellectual Rigor
20VC Insight
Sarah Tavel: AI enables software startups to sell completed work outcomes
“What AI enables is actually a very different unit of work that you sell, which is doing the work. And so you're almost a software company that looks like a services business. That is able to sell like the full work product that the outcome, as opposed to selli…”
Sarah Tavel May 24, 2024 ▶ 17:37 Sam Altman, Arthur Mensch and more discuss:Which Startups Are Threatened vs Enabled by OpenAI?|E1156 · 20VC with Harry Stebbings
20VC Insight
Sarah Tavel: Non-seat-based AI models will disrupt traditional SaaS incumbents
“And this is very disruptive to incumbents because incumbents are used to thinking about selling per seat and pricing per seat based on the cost of the headcount. But if instead you're selling something that doesn't require a seat, that is like a very disruptiv…”
Sarah Tavel May 24, 2024 ▶ 18:02 Sam Altman, Arthur Mensch and more discuss:Which Startups Are Threatened vs Enabled by OpenAI?|E1156 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Tavel: AI application layer will capture tremendous long-term value
“I focus on the application layer because I do think that's where a tremendous amount of value ends up being captured and created.”
Sarah Tavel May 6, 2024 ▶ 0:05 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Prediction Held up
Tavel: Escalating training costs will produce foundation model oligopoly
“Each successive model is going to be more and more expensive. That suggests a world where you're going to have an oligopoly.”
Sarah Tavel May 6, 2024 ▶ 0:20 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Opinion
Tavel: BeReal failed because it couldn't compete with short-form video dopamine
“What happened with Be Real in my estimation is that they did capture that why now of the authenticity But they could never earn the right to enough minutes for a consumer because the consumer was then having, you know, the dopamine hits of, you know, the most …”
Sarah Tavel May 6, 2024 ▶ 8:26 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Tavel: AI for existing workflows will drive tremendous market cap for incumbents
“If it's existing employees and their existing workflows that, you know, AI technology is going to be sustaining and it's going to drive tremendous market cap for the incumbents.”
Sarah Tavel May 6, 2024 ▶ 10:52 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Insight
Tavel: AI enables startups to sell completed work rather than software seats
“What AI enables is actually a very different unit of work that you sell, which is doing the work. And so you're almost a software company that looks like a services business that is able to sell like the full work product that the outcome, as opposed to sellin…”
Sarah Tavel May 6, 2024 ▶ 12:16 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Insight
Tavel: Selling AI work expands target markets by 10x-50x over software
“Part of the opportunity with selling work as an AI startup is that the market for that could actually be 10 or 50 X bigger than if you were selling software. Why is that? You're selling a 95% productivity improvement instead of a 10% productivity improvement. …”
Sarah Tavel May 6, 2024 ▶ 25:44 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Tavel: OpenAI will not match specialized audio and video startups' focus
“Those are going to progress, but they're not going to progress with the same level of focus and ambition as the core foundation model that OpenAI is working on. They might progress as beneficiaries of that core work, but it doesn't have the same level of focus…”
Sarah Tavel May 6, 2024 ▶ 33:09 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Tavel: OpenAI will not build deep enterprise workflow integrations
“So that something coming out, you know, an open AI, they're just not going to build that same level of workflow, the same level of integration. And so it's going to be, there's, there are, there's plenty of work to be done. That's beyond the model itself.”
Sarah Tavel May 6, 2024 ▶ 34:59 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Opinion
Tavel: Frontier AI models will remain closed source unless Meta shifts market
“If you want a model that's on the frontier, that's going to be closed source. Now, look, every, as I mentioned, every month it feels different with what Meta's doing with Llama, that may actually fundamentally change the game. If Meta is willing to make that h…”
Sarah Tavel May 6, 2024 ▶ 38:09 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Insight
Tavel: Pay high startup prices if you like everything else
“In those cases, someone said this to me once, and it really hit me, is like, if you like everything but the price, you pay the price.”
Sarah Tavel May 6, 2024 ▶ 54:13 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
Tavel: MAU is meaningless without tracking users completing core actions
“But at the end of the day, if you're not doing that action, you're not really a user to the product. And that's why it's, you know, the MAU thing doesn't really mean anything It's really looking at, I think, of users completing the core action.”
Sarah Tavel Dec 27, 2023 ▶ 6:53 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Purely anonymous apps fail to build sustainable retention and network effects
“The challenge when you have pure anonymity is that you don't have that accruing benefit or mounting loss that, that happens. I don't know if you ever played with secret, but it's similar to Tik TOK or something like that. These are the types of experiences whe…”
Sarah Tavel Dec 27, 2023 ▶ 24:57 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Marketplace GMV is a vanity metric that does not indicate enduring value
“GMV is really actually a vanity metric. It doesn't get at the core of whether you're building enduring value. It's like very clear. And there's plenty of examples I could give where there are companies that had incredible scale and still were disrupted by a st…”
Sarah Tavel Dec 27, 2023 ▶ 50:28 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Marketplaces need healthy supplier churn to protect buyer experience
“When you're building a marketplace, you actually, there's a healthy amount of churn that you want on the supplier side. Because there are just going to be suppliers who aren't going to create a great experience for the buyer, and you can't do anything about th…”
Sarah Tavel Dec 27, 2023 ▶ 1:08:39 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Enduring marketplace value requires cornering demand
“The only way to build long-term enduring value with a marketplace is to corner the demand side.”
Sarah Tavel Dec 27, 2023 ▶ 1:15:43 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
ACQUIRED Disclosure
Tavel: Benchmark bans memos because they function as pre-sell tools
“So you don't write a memo. And it's because the memo, you know, when you're, a memo really is a vehicle to, you know, obviously give background on a company, all the work you've done, but it is also a little bit a pre-sell before the company comes in to presen…”
Sarah Tavel Oct 17, 2022 ▶ 12:37 Benchmark Part II: The Dinner · Acquired
Tavel: Mediocre 'seven' employees kill companies by blocking top talent
“And the thesis was is that sevens kill companies. And what that means is that, you know, when someone is a four, you just know they're not doing the job, they're not up for it, and let's, let's take them out of the system. But the problem with the seven Is tha…”
Sarah Tavel Jun 15, 2021 ▶ 26:31 #113 Sarah Tavel: The Value of Intellectual Rigor
Tavel: Board observers matter because decisions rarely come to formal votes
“That's so, so wrong, because things rarely come to a vote. It's always about what's that conversation around the table. And someone who has a seat at the table is participating in whatever strategic conversation you're having can really change the direction of…”
Sarah Tavel Jun 15, 2021 ▶ 29:12 #113 Sarah Tavel: The Value of Intellectual Rigor
Tavel: Benchmark deliberately limits itself to five equal GPs and no delegation
“At Benchmark, our model of investing is that we have decided that we're not going to scale our business. You know, we haven't grown our fund size, and it's just five general partners right now, and it's a kind of this rare structure of an equal partnership. An…”
Sarah Tavel Jun 15, 2021 ▶ 36:14 #113 Sarah Tavel: The Value of Intellectual Rigor
Tavel: DoorDash beat Postmates by targeting uncontested suburbs instead of cities
“You know, I would say Postmates could be executing a 10 X DoorDash's execution, but because DoorDash had a strategy that let them just be, you know, so much better than any substitute because it's a lot better to be Better. It's a lot easier to be better than …”
Sarah Tavel Jun 15, 2021 ▶ 47:49 #113 Sarah Tavel: The Value of Intellectual Rigor
20VC Assertion Supported
Facebook cutting Pinterest off its newsfeed shifted growth from exponential to linear
“I remember early on at Pinterest, there was a time when Facebook acquired Instagram. We were both growing exponentially. Pinterest and Instagram were growing exponentially at the time. They acquired Instagram, and then they shut Pinterest off the newsfeed. So …”
Sarah Tavel Nov 23, 2020 ▶ 7:33 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Insight
Chasing early GMV prevents marketplaces from achieving true market dominance
“The challenge with chasing GMV is that it actually points you away from that place of dominance. Like it points you in the wrong direction because oftentimes, or actually not even oftentimes, almost always, the fastest short-term path to maximizing GMV is to g…”
Sarah Tavel Nov 23, 2020 ▶ 11:33 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Assertion Supported
DoorDash outmaneuvered Grubhub and Uber Eats by subsidizing economics for market dominance
“DoorDash in particular that was able to raise an incredible amount of capital, and they were competing against Grubhub and Uber Eats, both of whom were at that point public companies, and then were being evaluated by a completely different rule book in a way. …”
Sarah Tavel Nov 23, 2020 ▶ 18:09 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Insight
Tavel: Being underestimated is a startup's best defense against capital incineration
“This is one of the reasons why I think it's actually a competitive weapon for a startup right now to be underestimated from the outside, because the second that there are multiple competitors going after your opportunity, the unit economics just degrade becaus…”
Sarah Tavel Nov 23, 2020 ▶ 19:00 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Assertion Supported
Tavel: Benchmark does not delegate operational work to platform teams
“At Benchmark, our model is that we don't delegate any part of our job. We've tried not to scale our business and just be focused on scaling the founders with whom we work. And so that means that there isn't a talent partner that is doing recruiting calls for m…”
Sarah Tavel Nov 23, 2020 ▶ 30:50 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Prediction Not checkable as stated
Tavel: Compressed venture timelines will cause suboptimal board relationships
“Rounds are just happening so quickly right now, and to use the analogy I used before of speed dating, it just feels like It used to be that a round would happen over the course of a couple weeks, but now I just see things happening in a few days, and it is the…”
Sarah Tavel Nov 23, 2020 ▶ 32:17 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
20VC Insight
Easy venture capital diffuses focus and makes pivoting to profitability dangerous
“When companies are able to raise a lot of capital easily, they naturally take on more of a growth orientation. Yeah, I kind of think of it as you can turn the wheel towards growth, and you, or you can turn the wheel towards profitability, and all these compani…”
Sarah Tavel Sep 24, 2018 ▶ 17:31 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
20VC Assertion Supported
Private startup valuations are seeing massive step-ups across all funding stages
“I would say the same feedback that your seed investors gave you on the step up from the C to the A, we're seeing the A to the B. And I've got to imagine it's the same for every subsequent round. It's just, if you have something that's working, I just continue …”
Sarah Tavel Sep 24, 2018 ▶ 20:20 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
20VC Insight
Investors should pay premium valuations for startups demonstrating clear network effects
“Kind of the way I think about it is that when there is a company that has the potential for a clear network effect and something's really working so much so that you feel like that company can really get away from you in terms of growth, then paying what does …”
Sarah Tavel Sep 24, 2018 ▶ 21:43 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
20VC Assertion Supported
2018 crypto startups secured nine-figure valuations based solely on white papers
“And then what's different though, from ad tech is that, and it makes it even harder is that you're often investing in a white paper or a deck. There's no code or traction that you get to invest behind. The company often has, you know, over a hundred million do…”
Sarah Tavel Sep 24, 2018 ▶ 26:58 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
20VC Prediction Held up
Crypto investing will increasingly mirror Open Source 2.0 corporate governance models
“The trajectory right now is that increasingly investing in crypto is looking more and more like technology investing that we've always had. It reminds me very much of kind of the open source one point O era. And I just think this is going to look a lot more li…”
Sarah Tavel Sep 24, 2018 ▶ 29:04 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
20VC Insight
Multi-Billion Dollar Consumer Businesses Must Be Free or Better and Cheaper
“If you want to build a truly mid-market, kind of, you know, I'm focused on businesses that will become large, enduring, multi-billion dollar businesses, and I think in order to build one of those, You either have to figure out how to give something away for fr…”
Sarah Tavel Apr 6, 2016 ▶ 21:56 20VC: Greylock's Sarah Tavel on What Founders Need From A Good Investor and Why Products Need To Be 10X Better & Cheaper
20VC Assertion Contradicted
Tavel: Frontier AI models currently require closed-source architectures
“Right now it feels like if you need a model that's on the frontier, you're going to be closed source.”
Sarah Tavel May 6, 2024 ▶ 0:00 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Tavel: Early-adopting AI startups will take market share from traditional service firms
“New technologies, more often than not, are best served for the group of hungry up-and-comers that want to become the new incumbents. And so, you're going to see a class of companies that realize that if they're early adopters of this technology, they're able t…”
Sarah Tavel May 6, 2024 ▶ 15:25 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Insight
Tavel: B2B software relies on economies of scale, not network effects
“B to B software has very rarely had network effects, right? What it has had instead is more economies of scale.”
Sarah Tavel May 6, 2024 ▶ 31:11 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
20VC Disclosure
Sarah Tavel names passing on Ethereum as her biggest investment miss
“Without question, Ethereum. I, you weren't expecting that. I can see, you know, what, well, Ethereum, I mean, I remember I was at Greylock. And the ICO had just happened, I believe, or just closed. And I was reading more about what's possible with smart contra…”
Sarah Tavel May 6, 2024 ▶ 59:28 Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
Tavel: Social products depend on a core action that drives retention
“What I, what you realize when you look at social products is that there are almost always is this action, which I call the core action. Of that product that forms the foundation of the product. When a user completes this action, it's clear that they both under…”
Sarah Tavel Dec 27, 2023 ▶ 6:02 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Retention requires accruing product value and increasing user switching costs
“The test for me of whether you're building a product that has the ingredients to create a retentive product on a micro level, just at the user level, is that the product should get better the more you use it, and you'll have more to lose by leading it.”
Sarah Tavel Dec 27, 2023 ▶ 11:02 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
LENNY'S PODCAST Assertion Contradicted
Tavel: Pinterest's 'Picked for You' may be first algorithmic social feed
“It was actually, it may have been the first algorithmic feed that was in a social product because suddenly your home feed wasn't just things, people that you followed.”
Sarah Tavel Dec 27, 2023 ▶ 11:48 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
LENNY'S PODCAST Assertion Not checkable as stated
Tavel: YouTube analysis revealed subscribing, not video watching, was its core action
“Shashir Meta, who is the kind of CPO of YouTube, he reached out to me and he said, you know, that's what it was in the early days. But we started to realize that it wasn't actually our core action. And we did a lot of analysis On YouTube. And what we realized …”
Sarah Tavel Dec 27, 2023 ▶ 35:35 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Marketplace profitability scales with dominance over number two competitor
“The more dominant a marketplace is relative to the number two in its space, the more profitable that business is.”
Sarah Tavel Dec 27, 2023 ▶ 44:30 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Sean Ellis 40% test beats NPS for finding product-market fit
“I don't like NPS for this. And I have a whole blog post on this. I like Sean Ellis's question of like, how disappointed would you be if this product disappeared? And I think it's, if you have at least 40% of people Respond that they'd be like very disappointed…”
Sarah Tavel Dec 27, 2023 ▶ 57:43 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: Concentrated GTM spend in one city beats spreading capital across ten
“If you have a million dollars and you spread that million dollars of go to market costs across 10 cities spreading yourself really thin. You have a competitor come in and guess what? They put a million dollars into one city. They're going to win that city.”
Sarah Tavel Dec 27, 2023 ▶ 1:26:35 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Tavel: LLM startups win by focusing on a constrained market first
“Again and again, what you see, and I think a lot of this for new companies kind of leveraging large language models to build products is that focus on a constrained market to start is the way to win.”
Sarah Tavel Dec 27, 2023 ▶ 1:42:20 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
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