“It was actually, it may have been the first algorithmic feed that was in a social product because suddenly your home feed wasn't just things, people that you followed.”
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More from Sarah Tavel
Opinion
Tavel: MAU is meaningless without tracking users completing core actions
“But at the end of the day, if you're not doing that action, you're not really a user to the product. And that's why it's, you know, the MAU thing doesn't really mean anything It's really looking at, I think, of users completing the core action.”
Sarah TavelDec 27, 2023▶ 6:53The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Insight
Tavel: Purely anonymous apps fail to build sustainable retention and network effects
“The challenge when you have pure anonymity is that you don't have that accruing benefit or mounting loss that, that happens. I don't know if you ever played with secret, but it's similar to Tik TOK or something like that. These are the types of experiences whe…”
Sarah TavelDec 27, 2023▶ 24:57The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Insight
Marketplace GMV is a vanity metric that does not indicate enduring value
“GMV is really actually a vanity metric. It doesn't get at the core of whether you're building enduring value. It's like very clear. And there's plenty of examples I could give where there are companies that had incredible scale and still were disrupted by a st…”
Sarah TavelDec 27, 2023▶ 50:28The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Insight
Tavel: Marketplaces need healthy supplier churn to protect buyer experience
“When you're building a marketplace, you actually, there's a healthy amount of churn that you want on the supplier side. Because there are just going to be suppliers who aren't going to create a great experience for the buyer, and you can't do anything about th…”
Sarah TavelDec 27, 2023▶ 1:08:39The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Insight
Tavel: Enduring marketplace value requires cornering demand
“The only way to build long-term enduring value with a marketplace is to corner the demand side.”
Sarah TavelDec 27, 2023▶ 1:15:43The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Insight
Tavel: Social products depend on a core action that drives retention
“What I, what you realize when you look at social products is that there are almost always is this action, which I call the core action. Of that product that forms the foundation of the product. When a user completes this action, it's clear that they both under…”
Sarah TavelDec 27, 2023▶ 6:02The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
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