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SAASTR Insight
Adams: Companies must part ways with a third of staff for AI
“Like a third of your company, you need to part ways with them. They're not fit for this new world. They don't want to build the same way you want to build. They don't like fast, crazy fast pace. They don't like chaos.”
Paul Adams Jan 28, 2026 ▶ 12:39 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Opinion
Adams: Traditional seat-based SaaS and CRUD GUIs make no sense post-AI
“Most SaaS companies sold seats. These are seats that humans sit in. Those humans use some kind of GUI, some CRUD type tasks to achieve some outcome. None of these things make sense anymore, right? None of these things make sense. There's no seats in a post AI …”
Paul Adams Jan 28, 2026 ▶ 16:13 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Disclosure
Adams: Intercom mandated all product designers ship code or leave the company
“We said every designer is now shipping code to production. It is now part of your job. If you don't like that, We had a great run, but we should part ways and you should go somewhere where designers don't have to ship code.”
Paul Adams Jan 28, 2026 ▶ 31:13 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: Employees needing constant convincing during AI pivots become liabilities
“Culture runs really deep. So you have to be wary of the people you need to keep convincing because they're going to be a liability.”
Paul Adams Jan 28, 2026 ▶ 15:22 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: In AI products, building UI is easy while infrastructure is hard
“AI products don't look like this at all. It's actually the inverse. Building the UI is the easy part. That's the small part. The hard part is building great AI infrastructure, building products that actually truly work at scale.”
Paul Adams Jan 28, 2026 ▶ 24:02 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Disclosure
Adams: Intercom abandoned its long-standing SaaS product principles for AI
“We had these principles at Intercom that evolved over years and they made us really good at building SaaS product... But, these principles were designed for the SaaS era. They were designed to build a SaaS product. We had to abandon all this shit.”
Paul Adams Jan 28, 2026 ▶ 24:51 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: AI Product Marketing Must Focus on Infrastructure, Not Features
“A lot of AI products do look the same. A lot of them are now AI agents. They all kind of look like some kind of chat interface. They all do different things, but they all kind of look the same. It's hard to tell them apart. Look at five competitors. They all k…”
Paul Adams Jan 28, 2026 ▶ 34:11 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Assertion Not checkable as stated
Adams: Intercom's AI agent Fin is cannibalizing its legacy software usage
“Fin is totally different to Intercom. It's a completely different product. The two of them are like, they've almost nothing in common in some ways. It's a completely different product. I'm like, yes, Fin is, Fin usage is eating Intercom usage at times.”
Paul Adams Jan 28, 2026 ▶ 39:04 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
Google Buzz and Google+ were driven by competitive fear, says Paul Adams
“I think a lot of the motivation for those projects came from a place of fear. You know, it didn't come from a place of let's make a great product for people. Let's like really understand the things people struggle with when communicating with family and friend…”
Paul Adams Dec 13, 2023 ▶ 11:51 Failure
LENNY'S PODCAST Assertion Not checkable as stated
Adams: Google quarantined me and forensically analyzed my laptop when I left
“When I left Google kind of assumed that I was one of the spies, you know, I was quarantined when I told them I was leaving. They you know, forensically analyzed my laptop, like all sorts of stuff like that.”
Paul Adams Oct 26, 2023 ▶ 12:02 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: AI is bigger than mobile and potentially bigger than the internet
“This is a like meteor coming towards you. Like this is, you know, bigger than mobile as a kind of technology shift, as big as the internet. Maybe it's bigger than the internet itself as a kind of social, you know, technology shifts, the way it'll shape, shape …”
Paul Adams Oct 26, 2023 ▶ 15:59 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: Almost all B2B SaaS and workflow products face AI disruption
“Any product that has any kind of workflow in it, Which is, is almost all B to B SaaS products. Any product that has multimedia in it, they're in the fire, they're in the meteor line or whatever. I don't know if this metaphor is working, but like, you know, the…”
Paul Adams Oct 26, 2023 ▶ 22:50 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: Radiologists will stop analyzing X-rays and only review AI findings
“Radiologists will not take x-ray. Well, I guess it might take them, but they won't analyze them for sure. They'll look at what AI says, check that it's right. And then it's like kind of bedside manner time. Like, you know, tell the patient, maybe tell them wha…”
Paul Adams Oct 26, 2023 ▶ 31:50 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: AI will soon replicate deceased individuals using their lifetime data
“AI will be able to ingest all the things people say and do, And when people die, it'll be able to replicate that person, you know? And so like, there's an afterlife.”
Paul Adams Oct 26, 2023 ▶ 33:01 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Companies must integrate AI across teams rather than siloing it
“What we're trying not to do is have like the kind of like AI inbox team who, oh, and they're the only people who work on AI features in the inbox. I think it's much better to have everyone learn about it. I, by the way, I'm a big believer in generalists, like …”
Paul Adams Oct 26, 2023 ▶ 38:12 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: Future reporting and project management software may just be input boxes
“I think, again, this is, like, hand wavy. Who knows? Maybe that's all done. Dead now. And the reporting product of the future is just a box, and the box just goes to the database, and the box is just what was our best salesman last year? January. Okay. Who was…”
Paul Adams Oct 26, 2023 ▶ 47:05 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Assertion Not checkable as stated
Adams: Google privacy debates blocked shipping on a year-long project
“I remember when I went, I remember at Google, privacy was like really top of mind to the point that it would like block decisions, like block product progress, just privacy, circular conversations. So many circular conversations and nothing ever got built or s…”
Paul Adams Oct 26, 2023 ▶ 1:04:07 What AI means for your product strategy | Paul Adams (CPO of Intercom)
SAASTR Insight
Adams: Pre-AI SaaS companies must overhaul every aspect of their business
“If you have a SaaS company and it predates AI and it's not an AI native company, in other words, you started the company designing an organization for the AI world, you have to change Everything. Your org, your product, your roadmap, how you build, the metrics…”
Paul Adams Jan 28, 2026 ▶ 7:49 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Assertion Supported
Adams: Intercom's AI product Fin is close to $100M ARR
“You will grow to like a hundred million in AR or very quickly. Finn's on that path, very close to it.”
Paul Adams Jan 28, 2026 ▶ 11:28 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: Multi-step AI workflows suffer from compounding error rates
“All of these things compound. If you're really, really good at each of these steps, really good, like here we're really good, very reliable. You still have to multiply all these together. And by the time you're finished the entire workflow, especially the work…”
Paul Adams Jan 28, 2026 ▶ 19:11 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: AI products require live production experimentation to verify they work
“When you build AI products, you really, really don't know if they're going to work. You need to have them in production, experimentation, all the time, trying to find edges, trying to find improvements in performance.”
Paul Adams Jan 28, 2026 ▶ 21:39 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: Non-Technical Buyers Cannot Accurately Evaluate AI Products
“Customers don't know how to evaluate AI products. They don't know how to run good evaluations.”
Paul Adams Jan 28, 2026 ▶ 33:27 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: AI Deals No Longer Have a Single Functional Buyer
“There isn't a single buyer anymore. So for example, with Finn, we have, yes, the customer service leader, and they're still heavily, you know, heavily influential. They have a lot of clout, but they don't make the decision. And the reason is because there's tw…”
Paul Adams Jan 28, 2026 ▶ 35:17 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: AI Transformation Requires Making Painful, Revenue-Harming Decisions
“You won't make self-harming decisions to win. You'll protect revenue. You don't want to piss off the board. You know, you don't want to piss off your sales leader. Like there's loads of reasons and loads of places where you won't say, do you know what? We're g…”
Paul Adams Jan 28, 2026 ▶ 39:29 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
LENNY'S PODCAST Assertion Not checkable as stated
Google quarantined Paul Adams and forensically analyzed his laptop upon his exit
“When I left Google kind of assumed that I was one of the spies, you know, I was quarantined when I told them I was leaving. They you know, forensically analyzed my laptop, like all sorts of stuff like that.”
Paul Adams Dec 13, 2023 ▶ 15:23 Failure
Adams: Google Buzz and Google+ were driven by fear, not user needs
“A lot of the motivation for those projects came from a place of fear. You know, it didn't come from a place of let's make a great product for people. Let's like really understand the things people struggle with when communicating with family and friends. Like …”
Paul Adams Oct 26, 2023 ▶ 8:31 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Working over 50 hours weekly causes fatigue and bad decisions
“I don't believe in working crazy hours. You know, I don't know what hours I work. I don't know, 50 hours a week, maybe. I think beyond that, you start to make bad decisions and things like that. You get tired.”
Paul Adams Oct 26, 2023 ▶ 18:17 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: Google will be fine despite a slow start with Bard
“I think other companies like Google with Bard Have to do it, you know, and maybe they were a little bit slow, but it's so early in this tech cycle that I think they're fine.”
Paul Adams Oct 26, 2023 ▶ 24:55 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Prediction Not checkable as stated
Adams: AI doomsday job-loss scenarios will not play out as feared
“People don't end up losing jobs. The jobs get moved around and also, you know, for customer support, for example, it's a high attrition job. So people saying like, Hey, everyone's going to lose their job. A bot's going to take over. It's like, maybe some of th…”
Paul Adams Oct 26, 2023 ▶ 50:21 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Highly specialized employees struggle in fluid startup cultures
“People who are highly specialized can thrive in big companies, really thrive. They're invaluable employees, but in a fluid, Startupy culture with a lot of ambiguity that can really drown, really struggle.”
Paul Adams Oct 26, 2023 ▶ 1:01:58 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Teams must cross boundaries and feel pain to find real limits
“There was kind of an idea that to know where the boundary is, you gotta cross it. And crossing, it's painful, but if you don't cross it, you'll never know. So if you go, if you think you're going up to the boundary and you stop before it, turns out it's actual…”
Paul Adams Oct 26, 2023 ▶ 1:04:36 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Product teams must learn to explain products as much as build them
“I think all product people, whether you're a designer, product manager, people in research, data science, need to think about the story all the time. Work with marketing, work with product marketing, and like, learn about how to explain the product as much as …”
Paul Adams Oct 26, 2023 ▶ 1:07:46 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Debating Jobs to Be Done variations is irrelevant to product development
“There's like so many people who spend so much of their energy debating the nuances and peculiarities of one version. Who cares? Who can, like, no one cares. Oh, well, I don't care. They care, obviously. I, I'm like, your customers don't care. Like people you'r…”
Paul Adams Oct 26, 2023 ▶ 1:09:18 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Firing someone is kinder because it always benefits both sides
“And then, and since then I've done it quite a few times in a bunch of different circumstances and realized it always works out for both sides. And the nicest thing to do is to do the harder thing. You know, it's actually the nicer thing to do.”
Paul Adams Oct 26, 2023 ▶ 1:19:17 What AI means for your product strategy | Paul Adams (CPO of Intercom)
SAASTR Assertion Not checkable as stated
Adams: Intercom's Fin resolves over 1M queries weekly across 6,000+ customers
“If you fast forward to today, Finn has over a million resolutions a week. So every single week Finn is resolving over one million customer problems. We have over 6000 Finn customers. And Finn's average resolution rate is over 65%. So the resolution rate over t…”
Paul Adams Jan 28, 2026 ▶ 5:48 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: True AI companies must build model, AI, and app layers
“If you're a truly a deep AI company, of course you have an AI layer, but you also have an app layer and a model layer.”
Paul Adams Jan 28, 2026 ▶ 8:44 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Insight
Adams: AI systems are easier to build when decomposing workflows discretely
“Getting AI and getting a rag system to accurately do these things is easier when it's discrete. You can experiment much faster. You can solve bits of the problem independently and then kind of chain them together.”
Paul Adams Jan 28, 2026 ▶ 18:37 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
SAASTR Assertion Not checkable as stated
Intercom's AI product Fin is growing 300% year-over-year
“Finn's growing 300% year over year.”
Paul Adams Jan 28, 2026 ▶ 38:03 Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO
LENNY'S PODCAST Assertion Supported
Google segregated the Google+ team in a restricted, keycard-access-only building
“Google had done a lot of things at the time that, that, that were the first for them. I don't know if they've done them since, but things like everyone worked in Google plus was sent to a different building that building a different key card. If you didn't wor…”
Paul Adams Dec 13, 2023 ▶ 14:35 Failure
Adams: Asking references to predict the first review prevents dodging constructive feedback.
“So this question is what feedback will I be giving this person in their first performance review? And it's an amazing question because the person can't dodge it. You know, there's an answer and it's incredibly enlightening.”
Paul Adams Nov 29, 2023 ▶ 20:10 My favorite interview questions from 100+ guests
LENNY'S PODCAST Assertion Not checkable as stated
Adams: Google isolated the Google+ team in a separate restricted building
“Google had done a lot of things at the time that, that, that were the first for them. I don't know if they've done them since, but things like everyone worked in Google plus was sent to a different building, that building a different key card. If you didn't wo…”
Paul Adams Oct 26, 2023 ▶ 11:14 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: High quality standards create constant tension with shipping fast
“So there's a real tension there, a real trade-off where people have these high standards, which we encourage, and we encourage them to ship fast and learn and make mistakes. It's a constant kind of tension that we're navigating.”
Paul Adams Oct 26, 2023 ▶ 15:03 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Intercom took a bet-the-farm approach to AI by rebuilding its strategy
“So we literally ripped up our strategy almost entirely and started again, like from first principles and said, okay, why do people use Intercom? You know, Intercom is a customer support product. And then very soon after that, Sam Altman, who's the, you know, f…”
Paul Adams Oct 26, 2023 ▶ 24:12 What AI means for your product strategy | Paul Adams (CPO of Intercom)
LENNY'S PODCAST Assertion Not checkable as stated
Adams: Some customers resolve 50% to 70% of support queries with Fin
“We have some customers who are hugely successful with it. They can answer up to 50, 60, 70% of their inbound questions with Fin.”
Paul Adams Oct 26, 2023 ▶ 27:58 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Great AI products require ML engineers building atop foundation models
“Ultimately, you need, like, really great machine learning engineers. Like, that's where it starts. And if you don't have that, then you know, you gotta find it hard to build truly, really, truly great things. You know, so, like, what OpenAI provide what Entrop…”
Paul Adams Oct 26, 2023 ▶ 34:52 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Aligning SaaS Pricing to Value Is Deceptively Difficult
“Pricing is, like, deceptively difficult. We had a principle around, like, aligning price to value. You know, people should pay based on the amount of value they get in the product. Easy to say and incredibly hard to do. Value is subjective.”
Paul Adams Oct 26, 2023 ▶ 52:31 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: SaaS Companies Must Resist Adding Pricing Tiers and Add-Ons
“The number one thing I would say is keep it simple. It's simple. It's so tempting to like with us, for example, like a lot of SaaS products, you know, have add-ons... With products, tiers, add ons, tiering in the add on. You know, people can't understand their…”
Paul Adams Oct 26, 2023 ▶ 53:31 What AI means for your product strategy | Paul Adams (CPO of Intercom)
Adams: Startups must invest heavily in differentiation before building table stakes
“If you're a startup, you need to invest a lot more in differentiation. And then over the years, I think you start to balance the books a bit.”
Paul Adams Oct 26, 2023 ▶ 58:39 What AI means for your product strategy | Paul Adams (CPO of Intercom)
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